People Say Visible Stains and Odor Removal Top Reasons for Carpet Cleaning
Only 27% of respondents have their carpets professionally cleaned annually
August 26, 2025
Most consumers (70%) prefer professional carpet cleaning at least once annually, but only 27% follow through, found a new ServiceMonster study. Moreover, over half of respondents (56%) said the top factor that influences their decision to hire a professional carpet cleaning service is visible stains and odor removal.
Additionally, the report showed that most customers are comfortable paying between US$100-$400 per service—suggesting businesses should identify pricing sweet spots that meet market expectations.
The survey unveiled an avenue for businesses to diversify and boost revenue, with 80% of customers expressing interest in additional services such as upholstery cleaning. The report also indicated a strong customer preference for digital communication, identifying email and texting as the most effective methods for sending reminders and promotional offers.
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