Videos

Videos Archive

ISSA VEO
September 2, 2025 Jeff Cross

ISSA VEO Conference Puts Hispanic Leadership Center Stage In Chicago

Business and Management

The ISSA VEO Conference—Visión, Empeño, Oportunidad—will debut in Chicago on Sept. 29 to 30.

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The Sustainability Movement Is Not Just Another Hashtag
August 28, 2025 Stephen P. Ashkin

The Sustainability Movement Is Not Just Another Hashtag

Business and Management

From eco-friendly product labels to social media hashtags, sustainability claims are everywhere. However, cleaning companies need to treat sustainability not as a slogan, but as a documented, data-driven business practice.

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The Testimonial Trap: Your Best Sales Tool—Or Your Biggest Blind Spot?
August 28, 2025 Jeff Cross

The Testimonial Trap: Your Best Sales Tool—Or Your Biggest Blind Spot?

Business and Management

In this episode of Straight Talk!, sales expert Troy Harrison explains how companies need to rethink the way they gather, structure, and use testimonials.

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Excelling to $4M From Grassroots, Branding, and Social Media
August 27, 2025 Jeff Cross

Excelling to $4M From Grassroots, Branding, and Social Media

Business and Management

Learn how to building your cleaning business through grassroots outreach; brand clarity; and smart, sustained social media.

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Future-Proofing Facility Care—Supply Chain Strategies for Tomorrow
August 26, 2025

Future-Proofing Facility Care—Supply Chain Strategies for Tomorrow

Watch an exclusive  webinar for tips on building smarter, more agile supply chains that can withstand disruption and drive long-term success.

Video
Dean Mercado
August 21, 2025 Jeff Cross

Busyness vs. Business in the Age of AI

Business and Management

In this episode of Straight Talk!, explore how commercial cleaning companies can protect themselves when hiring subcontractors and what the insurance industry can do to support those efforts.

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For BSCs, Big or Small, Strategy Decides It All
August 19, 2025 Jeff Cross

For BSCs, Big or Small, Strategy Decides It All

Business and Management

In this episode of Straight Talk!, explore how commercial cleaning companies can protect themselves when hiring subcontractors and what the insurance industry can do to support those efforts.

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Unlocking Tech Secrets: Insights from Three Leading Software CEOs
August 7, 2025 Jeff Cross

Unlocking Tech Secrets: Insights from Three Leading Software CEOs

Technology and Trends

This session at ISSA Show North America 2025 will teach attendees how to make technology their competitive advantage.

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Your Public Restroom Could Be Costing You: Why Inclusive Hygiene Matters
August 6, 2025

Your Public Restroom Could Be Costing You: Why Inclusive Hygiene Matters

Panelists in Tork's webinar explain how small changes in restroom design and product selection can lead to big improvements in guest satisfaction, employee retention, and operational efficiency.

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Subcontracting Smarts: Stay Ahead of COIs and Turn Insurance Audits into an Advantage
August 5, 2025 Jeff Cross

Subcontracting Smarts: Stay Ahead of COIs and Turn Insurance Audits into an Advantage

Business and Management

In this episode of Straight Talk!, explore how commercial cleaning companies can protect themselves when hiring subcontractors and what the insurance industry can do to support those efforts.

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Bot vs. Human: Future-Proofing Content in an AI World
August 5, 2025 Jeff Cross

Bot vs. Human: Future-Proofing Content in an AI World

Business and Management

In this episode of Straight Talk, Jeff Cross sits down with Will Tygart, author of The Internet Was Always a Giant RAG System, to dig into what’s happening now with search and AI.

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The Power of Speed: Turn Incoming Leads into Instant Wins
August 5, 2025 Jeff Cross

The Power of Speed: Turn Incoming Leads into Instant Wins

Business and Management

In this episode with sales expert Troy Harrison, we dive into why incoming leads—especially those generated through web lead forms—require a unique approach to convert effectively.

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