Videos

Videos Archive

The Business Case for IAQ: Turn Clean Air Into Clean Profit
April 14, 2025 Jeff Cross

The Business Case for IAQ: Turn Clean Air Into Clean Profit

In this episode of Tips From the Trenches, Amy Prihoda outlines her vision for selling services based not on appearance-triggered cleaning.

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CMM
April 14, 2025 Jeff Cross

One Family, One Fix, a Lifetime of Impact: The Story of Laura and Her Four Sick Kids

Doug Hoffman, the executive director of the National Organization of Remediators and Microbial Inspectors, (NORMI) reflects on a pivotal experience from 2002 that affirmed the importance of his work in indoor air quality.

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Julio Badin, Executive Director of Gathering Place in Tulsa, Oklahoma — the proud recipient of the Spotless Spaces Award, sponsored by Tork, an Essity brand
April 3, 2025 Jeff Cross

Clean Starts with Purpose: How Gathering Place Built a Culture of Pride

Restrooms

ISSA Media Director Jeff Cross speaks with Julio Badin, Executive Director of Gathering Place in Tulsa, Oklahoma—the proud recipient of the Spotless Spaces Award, sponsored by Tork, an Essity brand.

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Matthew Urmanski, Essity's senior vice president of sales and marketing for North America
April 3, 2025 Jeff Cross

Spotless Spaces Competition + Smarter Solutions: Tork Champions Inclusive Hygiene

Restrooms

In this special episode of Straight Talk! recorded at the 2025 ISSA Clean Advocacy Summit in Washington, D.C., Matthew Urmanski, Essity's senior vice president of sales and marketing for North America, discusses the impact of the Spotless Spaces Competition and the future of inclusive hygiene in the cleaning industry.

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Matthew Urmanski, senior vice president of sales and marketing for North America at Essity, the parent company of the Tork brand,
April 3, 2025 Jeff Cross

Advocacy, Hygiene for All, and Innovation

Restrooms

Matthew Urmanski, senior vice president of sales and marketing for North America at Essity, the parent company of the Tork brand, stood before attendees at the 2025 ISSA Clean Advocacy Summit in Washington, D.C.

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John Nothdurft, the ISSA Director of Government Affairs
April 3, 2025 Jeff Cross

A Look Inside ISSA’s Biggest Advocacy Event Yet

Business and Management

Watch John Nothdurft, the ISSA Director of Government Affairs, as he opens the 2025 ISSA Clean Advocacy Summit in Washington, D.C. — a powerful event that brings together industry leaders nationwide for over 150 meetings on Capitol Hill.

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Hygieia Webinar
March 10, 2025

How Women Are Redefining Leadership in Facility Solutions

Facility Management

During a recent webinar five accomplished women shared their journeys, the obstacles they’ve overcome, and the lessons they’ve learned.

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Dean Mercado
March 6, 2025 Jeff Cross

Six Ways to Use AI

Business and Management

In this episode of Straight Talk!, get six strategies to use AI from Dean Mercado, the CEO and founder of Online Marketing Muscle.

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Chuck Violand
February 26, 2025 Jeff Cross

Recruitment Done Right: Hiring and Retention Tips for Business Success

Business and Management

In this episode of Straight Talk!, featuring Violand Management Associates founder Chuck Violand, we explore key strategies for recruitment and employment promotion to help you stand out as an employer of choice.

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Troy Harrison
February 25, 2025 Jeff Cross

How to Handle Bid Business

Business and Management

In this episode of Straight Talk!, sales expert Troy Harrison breaks down the strategies behind handling bid business successfully.

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Matt Gill
February 25, 2025 Sponsored by Ecolab

Sleek, Smart, Sustainable: How Nexa™ Concentrates 2.0 is Redefining Hand Hygiene

Products

Matt Gill from Ecolab discusses the development and impact of the Nexa™ Concentrates 2.0 dispensing system, a sleek and adaptable solution that stands out in a crowded market.

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JT Kraal
February 20, 2025 Jeff Cross

Big Mistakes in Small Details: What Owners Might Miss When Selling Their Companies

Business and Management

In this episode of Straight Talk!, JT Kraai discusses the most critical ‘little things’ that business owners often overlook when preparing to sell.

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