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Training

Jeff Carmon
January 29, 2025 Jeff Cross

How to Develop Your Company’s Unique Value Story

Jeff Carmon shares his thoughts on how to craft a compelling narrative that sets your business apart.

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Troy Harrison
January 28, 2025 Jeff Cross

Hire the Person, NOT the Book of Business

In this episode of Straight Talk!, business Coach Troy Harrison shares his perspectives on hiring the very best salespeople for your company, and what you should focus on when searching for top talent.

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Dr. Gavin Macgregor-Skinner
January 23, 2025 Jeff Cross

The ‘Cleaning for Health’ Saga Continues: Is It Gloom and Doom?

Dr. Gavin Macgregor-Skinner, senior director of ISSA, shares his thoughts on bridging the gap between intention and action and maybe an idea for a great citizen science project.

Video
John Northdurft
January 21, 2025 Jeff Cross

Be the Voice of Change: Register for the 2025 ISSA Clean Advocacy Summit Today!

In this episode of Straight Talk!, John Nothdurft discusses the 2025 ISSA Clean Advocacy Summit, the must-attend event for cleaning industry professionals passionate about driving change.

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11 Steps for Developing Tomorrow’s Business Leaders
January 21, 2025 Lisbeth Calandrino

11 Steps for Developing Tomorrow’s Business Leaders

For businesses to thrive, employees must understand that their role is not just to "fix things" but to create positive, frictionless experiences at every stage of the customer's journey.

Article
Shawn Bisaillon and Jeff Cross
January 20, 2025 Jeff Cross

What Lurks in Your Hotel Room?

In this episode of Straight Talk!, IICRC-approved instructor and industry consultant Shawn Bisaillon shares his personal experience about the reality of how clean—or NOT clean—hotel rooms may be.

Video
Erik Bunaes
January 13, 2025 Jeff Cross

Digital Tools for Today’s Entrepreneur

From crafting engaging website content to leveraging the power of SEO, email campaigns, and personalized experiences, you will take away tips that any B2B company can use to attract leads, build trust, and drive growth.

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Dr. Gavin Macgregor-Skinner
January 9, 2025 Jeff Cross

The ISSA and EPA Collaboration: What’s Next for ISSA Member Organizations?

With $1.2 million in federal funding, the ISSA-spearheaded Making Safer Choices project focuses on promoting the use of EPA Safer Choice-certified cleaning products.

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Dean Mercado
January 9, 2025 Jeff Cross

Top 10 Resolutions to Transform Your Cleaning or Restoration Company

Have you set any New Year’s resolutions to enhance your operations or boost your revenue?

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Chuck Violand
January 8, 2025 Jeff Cross

Purposefulness of Employment

This video will provide the strategies you need for finding or creating purpose in what you do.

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Dave Kahle
January 7, 2025 Jeff Cross

Ethics vs. Quotas: Winning in Sales Without Compromising Integrity

In this episode of Straight Talk!, we explore a compelling real-life story of navigating ethical dilemmas in sales.

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Troy Harrison
December 23, 2024 Jeff Cross

From Red Flags to Hidden Gold: How to Review a Résumé Like a Pro

Business Coach Troy Harrison shares the art of analyzing and responding to résumés.

Video
Erik Bunaes
December 18, 2024 Jeff Cross

From Inbox to Impact: Email Marketing That Cleans Up

Erik Bunaes, president of Endorphin® Digital Marketing and expert in email and social media marketing, shares the secrets of email marketing success for the commercial cleaning industry.

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Jeff Carmon
December 16, 2024 Jeff Cross

How to Prepare for the Initial Connection for Commercial Work

Jeff Carmon, the director of business development with Frantz Building Services and a consultant with Elite Business Coaching, shares what every business owner or manager needs to break into new commercial work and land lucrative contracts.

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The Faces of Hospitality
December 16, 2024 Margaret Walker-Shaw

The Faces of Hospitality

CMM spoke with Margaret Walker-Shaw, director of housekeeping, environmental services (EVS), and uniform control at the Bellagio in Las Vegas, about her career advancement from a housekeeper to a trainer.

Article
Dean Mercado
December 12, 2024 Jeff Cross

The Top 10 Artificial Intelligence Mistakes to Avoid

AI offers incredible opportunities to streamline operations, improve decision-making, and drive growth—but without the right approach, it can lead to costly missteps.

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