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Business & Management

branding, marketing
March 6, 2023 Rakesh Gupta

8 Proven Small Business Marketing Tips

The time and effort invested to develop brand recognition and reputation for your small cleaning business will pay off.

Article
Negative reviews-Straight Talk
February 27, 2023

How to Handle, Prevent, and Even Remove Negative Online Reviews

The hard truth in this modern age of technology is that consumers take online reviews seriously. But when you open your business to online reviews, you must take the bad along with the good. In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, shares valuable tips on how to effectively manage, prevent, and even remove negative reviews to keep your business reputation intact.

Video
2023 green cubes
February 27, 2023 Stephen P. Ashkin

Meet Your Sustainability Goals With ISSA’s Global Initiative

To help the industry respond to sustainability matters, ISSA has launched a global initiative to provide timely resources, guidance, and other tools for supporting short- and long-term goals.

Article
Cleaning proposals
February 23, 2023

The ‘Looking in a Mirror’ Approach to Cleaning Proposals

Are your cleaning proposals written in such a way that they truly do their job and win contracts? In this episode of Straight Talk!, Chris Arlen, founder of revenue-IQ, shares what proposals must contain—and not contain—in order to get action.

Video

5 Key HR Trends to Examine and Implement in 2023
February 22, 2023 Bryan Christiansen

5 Key HR Trends to Examine and Implement in 2023

A new year offers the opportunity to stabilize and firmly establish a host of new practices. Let’s look at HR trends that are set to shape the year.

Article
Take Your Cleaning Business to the Next Level
February 7, 2023 Samuel Klein

Take Your Cleaning Business to the Next Level

Developing a strong follow-up system, tracking and analyzing your sales performance, setting clear and realistic goals, implementing a CRM system, and building a solid online presence, are just a few examples that will help you take your business to the next level.

Article
Dean Mercado
January 13, 2023

The Critical Differences Between Residential Vs. Commercial Cleaning Marketing

In this episode of Straight Talk!, ISSA Media Director Jeff Cross interviews Dean Mercado, CEO of Online Marketing Muscle, regarding the crucial differences that need to be acknowledged when marketing to commercial versus residential customers.

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business attire, suit and tie
January 9, 2023 Robert Kravitz

Is 2023 the Year We Should Start Dressing Up Again?

Looking to attract new clients? Consider donning business attire to give potential customers a favorable impression of you.

Article
Follow Up
December 19, 2022 Stephen P. Ashkin

The ISSA Show Is Over—Now What?

Far too often, attendees of trade shows and seminars—such as the ISSA Show—neglect to follow up with the industry professionals they met during the event. Don't miss this prime opportunity to turn contacts found at the show into relationships and sales.

Article
Person using calendar on computer to improve time management, plan appointments, events, tasks and meetings efficiently, improve productivity, organize week day and work hours, business woman, office
December 12, 2022 Tim Poskin

Cleaning Times for Modern Business Demands

With labor representing a larger piece of a cleaning organization’s budget, the ability to effectively manage cleaning tasks and their associated times is critical when determining proper staffing.

Article
Man on smartphone
November 28, 2022 Patricia LaCroix

Polish Your Online Presence

Websites are no longer an option for businesses; they’re a necessity. But simply creating a website does not guarantee that your business will get noticed. Take a broader view and consider the facets that make up your overall online presence.

Article
business insurance
November 21, 2022 Rakesh Gupta

How to Protect Your Business From 5 Common Insurance Claims

Business owners must be realistic about the risks they face and maintain adequate financial protection in the form of business insurance.

Article
Doug and Kristen Shoup
October 24, 2022 Kathleen Misovic

Family Cleaning Business Supports Staff Education and Child Advocacy

Husband and wife Doug and Kristen Shoup, owners of Shoup’s Cleaning, a thriving family business in New Philadelphia, Ohio, regularly use their resources in ways that benefit their employees, customers, and community.

Article
Membership as a Benchmarking Tool
October 21, 2022 Tim Poskin

Membership as a Benchmarking Tool

Association membership provides an opportunity to share, elevate, and transform your skills and your organization’s abilities. Associations offer members training and professional development as well as performance measurement and evaluation tools.

Article
2022 Building Service Contractor Benchmarking Survey Report
September 27, 2022 Kathleen Misovic

2022 Building Service Contractor Benchmarking Survey Report

The CMM Building Service Contractor (BSC) / Contract Cleaning Benchmarking Survey Report, sponsored this year by Aspire software, is an annual tool to help your business gauge its performance in the current economic climate.

Article
Bringing Cleaning Opportunities to Underserved Communities
September 12, 2022 Kathleen Misovic

Bringing Cleaning Opportunities to Underserved Communities

Luper and Brittanie Akough have found success in several businesses. Their latest venture, ownership of a franchise with Anago Cleaning Systems in Omaha, Nebraska, has them excited to share their success with others.

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