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Business & Management

Growth Opportunity Street Sign
June 5, 2023 Stephen P. Ashkin

Viewing Sustainability as an Opportunity, Not a Problem

While achieving goals with sustainability can feel like just another burdensome responsibility, embracing sustainable practices and viewing them in a positive light can help you take full advantage of the opportunities sustainability presents.

AI Straight Talk
May 31, 2023

3 Ways to Embrace AI for a Competitive Advantage in the Cleaning Industry

In this episode of Straight Talk!, Dean Mercado, CEO of Online Marketing Muscle, shares three specific strategies that can help you take full advantage of artificial intelligence (AI) for your business.

Choosing Quality
May 30, 2023 Tim Poskin

Choosing Quality

What are you doing to ensure that the cleaning service you choose for your facility will provide the highest quality? Check out these key factors to consider before you make your decision.

Manage Vehicles, PPE, and More With Digital Inspections
May 26, 2023 Rachael Plant

Manage Vehicles, PPE, and More With Digital Inspections

Fleet management software benefits businesses that not only use vehicles, but also equipment, personal protective equipment, and supplies.


Dave Kahle
May 25, 2023

Handling Chronic Whiners and Complainers on Your Sales Team

In this episode of Straight Talk!, sales consultant Dave Kahle shares his recommendations on handling sales people who constantly whine and complain.

VoIP system
May 17, 2023 Jim Gustke

Key Questions Cleaning Professionals Should Ask to Choose the Right VoIP Provider

VoIP systems can offer your business a range of advanced features and benefits over a landline phone system. But if you decide that a VoIP system is best, how can you ensure that the system provider is too? By asking these eight questions, you can better determine the right VoIP provider for your company.

Jim Ryerson
May 12, 2023

How Saying ‘Um’ Derailed a Promising Career

In this episode of Straight Talk!, Jim Ryerson, founder of Sales Octane and well-known public speaker and sales trainer, talks about his own career and how a single negative review of one of his presentations threatened his pursuit of public speaking.

Straight Talk Google Maps
May 8, 2023

Maximizing Your Google Business Profile for Customer Lead Generation

In this episode of Straight Talk!, John Clendenning of Carpet Cleaner Marketing Masters explains how to navigate challenges with Google Business Profiles and Google Maps. 

May 5, 2023 Robert Kravitz

Understanding and Preparing for International Business Travel Risks

Kidnappings, theft, and violence are real risks in any overseas travel, yet many professionals make international business trips without much thought or preparation for these situations.

spring cleaning
April 24, 2023 Doug Flaig

Prepare Your Spring-Cleaning Pitch

Deep cleaning can be done at any time of year, but as many people associate it with the spring season, it behooves commercial cleaning companies to capitalize on that with their current clients, as well as use a spring-cleaning pitch to attract new customers.

branding, marketing
March 6, 2023 Rakesh Gupta

8 Proven Small Business Marketing Tips

The time and effort invested to develop brand recognition and reputation for your small cleaning business will pay off.

Negative reviews-Straight Talk
February 27, 2023

How to Handle, Prevent, and Even Remove Negative Online Reviews

In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, shares valuable tips on how to effectively manage, prevent, and even remove negative reviews to keep your business reputation intact.

2023 green cubes
February 27, 2023 Stephen P. Ashkin

Meet Your Sustainability Goals With ISSA’s Global Initiative

To help the industry respond to sustainability matters, ISSA has launched a global initiative to provide timely resources, guidance, and other tools for supporting short- and long-term goals.

Cleaning proposals
February 23, 2023

The ‘Looking in a Mirror’ Approach to Cleaning Proposals

Are your cleaning proposals written in such a way that they truly do their job and win contracts? In this episode of Straight Talk!, Chris Arlen, founder of revenue-IQ, shares what proposals must contain—and not contain—in order to get action.

5 Key HR Trends to Examine and Implement in 2023
February 22, 2023 Bryan Christiansen

5 Key HR Trends to Examine and Implement in 2023

A new year offers the opportunity to stabilize and firmly establish a host of new practices. Let’s look at HR trends that are set to shape the year.

Take Your Cleaning Business to the Next Level
February 7, 2023 Samuel Klein

Take Your Cleaning Business to the Next Level

Developing a strong follow-up system, tracking and analyzing your sales performance, setting clear and realistic goals, implementing a CRM system, and building a solid online presence, are just a few examples that will help you take your business to the next level.