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Business & Management

From Military Discipline to Business Excellence
February 21, 2024 Timothy Johnson

From Military Discipline to Business Excellence

A former U.S. Army member who served in Afghanistan as a military truck driver and vehicle mechanic in 2014, Ian Tenido honed skills and character traits that would prove invaluable in his business endeavors.

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Dean Mercado - Buyer's journey
February 20, 2024 Jeff Cross

Dive Into the 3 Key Stages of a Buyer’s Journey

On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about three key stages of a buyer’s journey and how to use this psychology to help grow your company.

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Chuck Violand - Career advancement
February 16, 2024 Jeff Cross

Facilitating Career Path Development For Your People

In this episode of Straight Talk!, Chuck Violand, founder of Violand Management Associates and author of Forging Dynasty Businesses: The Competitive Edge of Enduring Teams, addresses how to best facilitate the advancement of your employees.

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9 Marketing Strategies to Propel Your Cleaning Businesses Forward
February 15, 2024 Emily Popson

9 Marketing Strategies to Propel Your Cleaning Businesses Forward

Marketing is crucial for cleaning businesses looking to attract new customers and grow their presence in a notoriously competitive industry.

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Dave Kahle - Entertaining
February 15, 2024 Jeff Cross

How Entertaining Resulted in a $2 Million Client

In this episode of Straight Talk, Dave Kahle, owner of Kahle Way Sales Systems, offers insights and tactics to effectively leverage entertainment as a sales tool.

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Sustainability Reporting: A CARFAX for the Cleaning Industry
February 12, 2024 Stephen P. Ashkin

Sustainability Reporting: A CARFAX for the Cleaning Industry

Just as CARFAX provides a detailed history of a vehicle, sustainability reporting offers a comprehensive account of an organization’s environmental practices.

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Intent Data - Straight Talk
February 7, 2024 Jeff Cross

What Is Intent Data, and What Should You Do With It?

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses intent data—what it is and what you should do with it.

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3 Marketing Failures - Straight Talk
February 6, 2024 Jeff Cross

3 Recipes for Marketing Failure

On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about three ways your marketing can fail—and why knowing what they are can help your business be more successful.

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Reducing Employee Turnover Through Recognition and Engagement
February 5, 2024 Logan Mallory

Reducing Employee Turnover Through Recognition and Engagement

Companies that implement worker recognition strategies can create a culture that supports meaningful connections between employer and employee, reducing turnover and increasing trust. 

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2024, employment trends, business trends
January 22, 2024 Korli Kamara

The Changing Employment Landscape

Organizations reap a wealth of benefits by prioritizing employee well-being. The positive impact on the bottom line is undeniable, as businesses save on recruitment and training costs while enjoying the rewards of a thriving, motivated workforce.

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David vs Goliath Straight Talk
January 18, 2024 Jeff Cross

David Versus Goliath: Can Small Businesses Compete Against Big Businesses?

In this episode of Straight Talk!, Chris Arlen, president of Revenue-IQ, and Brian Cradock, division president of IFS Group, a Kleen-Tech Services company, discuss how small cleaning businesses can come out ahead against bigger companies and be just as or even more successful as their larger counterparts.

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Dave Kahle - Commission Clawbacks
January 10, 2024 Jeff Cross

Do Commission Clawbacks Help or Hurt?

In this episode of Straight Talk!, Dave Kahle, owner of Kahle Way Sales Systems, discusses the commission clawback—the practice of reclaiming or reducing earned commissions if sales goals are not met. Does it really motivate your sales force to do better?

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Renegotiating RFPs
January 3, 2024 Jeff Cross

Renegotiating RFPs

On this episode of Straight Talk!, Randy Burke, the founder and CEO of DCS Global, shares his tips on how to successfully handle requests for proposals (RFPs) in a competitive marketplace and how to later renegotiate the contracts you won.

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Bartering
December 28, 2023 Deanna Fowler

Becoming Barter Buddies

Bartering is a smart and mutually beneficial strategy for cleaning businesses, allowing them to swap their services for other needed goods or services.

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Dean Mercado New Year in Gear
December 28, 2023 Jeff Cross

How to Get Your New Year in Gear

On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about the importance of taking the time to reflect on the past before preparing goals for the new year.

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Ed Marsh - Nearbound Marketing
December 21, 2023 Jeff Cross

Nearbound Marketing: A Solution for Ongoing Sales Challenges

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses what he calls “nearbound marketing” and how this approach might help you get more convertible leads.

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