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The Vision of WSA: President’s Message on Supporting Dealers in a Rapidly Shifting Workplace

Advocacy for small businesses

In this episode of Straight Talk!, ISSA Media Director Jeff Cross introduces to the industry Elena Wuchner, the 2025-2026 president of the Workplace Solutions Association (WSA), a division of ISSA. In addition to taking on the leadership role of WSA, Wuchner is also CEO at EON Office in Denver.

WSA, formerly known as NOPA and now part of the ISSA global family, supports independent office products and workplace solutions dealers. The organization provides advocacy for small businesses, industry resources, educational programs, and networking opportunities. It also runs a scholarship foundation and offers benefits like legislative updates, webinars, and member discounts. WSA’s initiatives aim to empower members through industry leadership and professional growth.

To learn more about WSA, click here

 

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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The Vision of WSA: President’s Message on Supporting Dealers in a Rapidly Shifting Workplace
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