Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Gordon Buntrock
November 19, 2025 Jeff Cross

The Hidden Costs of Uncleanable Building Design

Business and Management

Architects, facility managers, and cleaning professionals all play critical roles in how a space performs over its lifetime.

Video
Kim Althoff, ISSA's Executive Director
November 6, 2025 Jeff Cross

A New Era at ISSA: Kim Althoff on Leadership, Legacy, and the Road Ahead

Business and Management

Kim Althoff, the new executive director of ISSA, talks about her leadership philosophy and tangible improvements members can expect in 2026.

Video
Donnell Hines
October 28, 2025 Jeff Cross

From Floor Tech to ISSA Rising Star in Honor of Jimmy Core

Business and Management

This year’s ISSA Rising Star Award in honor of Jimmy Core celebrates the next generation of leadership in the cleaning and facility solutions industry.

Video
Megan Russo, director of sales operations, Southeast, at BradyPLUS, and Sarita Ceron, quality control and compliance manager at CCMS
October 28, 2025 Jeff Cross

Culture You Can Measure

Business and Management

In a frank conversation, two rising leaders talk culture: Megan Russo, director of sales operations, Southeast, at BradyPLUS, and Sarita Ceron, quality control and compliance manager at CCMS.

Video
Troy Harrison
October 22, 2025 Jeff Cross

Prospecting Pitfalls: Why ‘Spray and Pray’ Dooms Your Email Before Delivery

Business and Management

In this episode of Straight Talk!, Troy Harrison breaks down why the traditional cold email strategy fails and what works better in the modern world of marketing.

Video
Jeff Carmon
October 16, 2025 Jeff Cross

Is Your Client Pipeline Clogged?

Business and Management

In this episode of Straight Talk!, Elite BSC coach and consultant Jeff Carmon unpacks how to manage both the demands of the field and the responsibilities of the office without losing sight of what matters most.

Video
Univer and Novonesis
October 15, 2025 Sponsored by Novonesis

Beyond the Scrub: How Enzymes Are Shaping the Future of Medical Device Cleaning

Products

Our expert guest panel explains what medical device reprocessing involves, how it works inside healthcare facilities, and why agencies like the CDC, FDA, and WHO place such strong emphasis on cleaning and validation standards.

Video
From Paper to Performance: Inside the CLX Data-Driven Decision-Making Session
October 15, 2025 Jeff Cross

From Paper to Performance: Inside the CLX Data-Driven Decision-Making Session

Training

A cohort-style session returning to ISSA Show North America is designed to move cleaning organizations from data systems with scattered information to systems that enable outcome-changing decisions.

Article
Laurie Sewell
October 8, 2025 Jeff Cross

Is It Time to Ditch the Work/Life Balance Concept?

Business and Management

Laurie Sewell, President of ISSA and Servicon CEO, believes the goal isn’t to force a perfect daily split.

Video
Raquel Carbonari
October 8, 2025 Jeff Cross

The VEO Effect on the Hispanic Engine of Clean

Business and Management

Raquel Carbonari, the North American brand activation director at Essity (Tork), shared her insights on why gatherings like VEO are important.

Video
Paul Treanor
October 1, 2025 Jeff Cross

The Big Ideas Shaping ISSA Show North America 2025

In this ISSA Show preview, we go behind the scenes with Senior Conference Manager Paul Treanor, to unpack which sessions are brand-new or upgraded for this year’s show.

Video
How to Build Real Connections on LinkedIn
September 29, 2025 Jeff Cross

How to Build Real Connections on LinkedIn

Technology and Trends

Sales trainer Troy Harrison has identified a gap between how most professionals use LinkedIn and how the platform is intended to function.

Video