Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

PDI DemoExperience
October 12, 2026 Sponsored by PDI

Less Plastic, More Wipes: PDI Rethinks Bulk Packaging

Products

In this DemoXperience, explore how PDI is rethinking bulk disinfecting wipe packaging for healthcare environmental services (EVS) teams.

Video
Vectair
October 9, 2026 Sponsored by Vectair Systems

Vectair Invests in the Industry’s Next Generation of Leaders

Products

Steve Schoembs, the CEO of Vectair, discusses what Vectair sees in the industry’s talent pipeline, and why the company became the presenting sponsor of the Emerging Leaders program at ISSA Show North America.

Video
extreme weather
October 6, 2026 Jeff Cross

Before the Forecast Becomes the Emergency

Business and Management

Steve Ashkin wants organizations to plan for extreme weather events the same way they plan for any other business risk.

Video
idea light bulb
September 24, 2026 Jeff Cross

Stop Chasing Tactics and Find Your Marketing Recipe

Business and Management

Your marketing isn’t delivering. Should you spend more on ads, make videos, update your website or figure out AI search?

Video
selecting a human icon
September 24, 2026 Jeff Cross

When a Cleaner Quits, the Costs Keep Coming

Business and Management

Discover why reducing turnover may be one of the most effective ways to protect service quality, customer relationships and the bottom line.

Video
The Intersection of  Facility Innovation and Cleaning  Excellence
September 21, 2026 Jeff Cross

The Intersection of Facility Innovation and Cleaning Excellence

Training

ISSA Show North America, which returns to the Mandalay Bay Convention Center in Las Vegas, is built for everyone involved with cleaning, from building service contractors and in-house facility managers to manufacturers and distributors.

Article
Who Tells the Boss What To Do?
September 17, 2026 Jeff Cross

Who Tells the Boss What To Do?

Business and Management

Accountability works well when expectations flow down the organizational chart—but what happens when the person who needs correction is sitting at the top?

Video
ISSA Show Goes Big on Robotics, Innovation, and Connections
August 24, 2026 Jeff Cross

ISSA Show Goes Big on Robotics, Innovation, and Connections

Discover the highlights of ISSA Show North America 2026 by watching a Sneak Peek video featuring ISSA Show Director Ed Nichols.

Video
How to hire the best employees
August 21, 2026 Jeff Cross

Hiring Without an HR Department

Business and Management

For cleaning companies without a dedicated HR department, the answer begins with refusing to accept poor hiring results as simply part of doing business.

Video
How to be accountable as a manager.
August 21, 2026 Jeff Cross

Accountability Isn’t Punishment—It’s Clarity

Business and Management

The word accountability shows up in the news whenever something goes wrong. Someone must be held accountable, and everyone listening knows what that means.

Video
Target graphic
July 24, 2026 Jeff Cross

Growing Faster but Making Less? Here’s Why

Business and Management

Contractors talk about revenue because it's easy to see and easy to say. A company describes itself by what it billed last year, whether that's $1 million or $10 million, and the number becomes shorthand for success.

Video
Looking at a computer
July 23, 2026 Jeff Cross

Your Employees Are Using AI. But Are They Still Thinking?

Business and Management

In this episode, we examine the hidden risks of AI overreliance, why some experts warn of declining human judgment, and what business leaders can do to ensure AI remains a powerful tool without weakening the skills that drive innovation and sound decision-making.

Video