Cleaning is the foundation of effective medical device reprocessing (MDR)—and not all detergents are created equal.
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Jeff Cross
ISSA Media Director
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Articles by Jeff Cross
The Discipline Behind Consistent Results
Business and Management
Levine made the case that long-term success in sales isn’t built on big wins or chasing the next silver bullet—it’s built on small, repeatable actions done day after day.
VideoWhy Better Sales Training Won’t Fix Your Sales Problem
Business and Management
If you’re a business owner, sales leader, or anyone responsible for growth, this is a practical, no-nonsense look at how to fix what’s really holding your sales team back.
VideoActivate Your Ghost Protocol to Keep Candidates From Disappearing
Business and Management
Ye draws a sharp distinction between two kinds of candidate disappearing acts.
VideoThink Beyond the Contract: How Customer Lifetime Value Changes Everything
Business and Management
Short-term focus may be the very thing limiting long-term growth.
VideoThe Obsolete Salesperson
Business and Management
Dave Kahle sees three specific conditions where a live salesperson remains essential, at least for the foreseeable future.
VideoAI Won’t Save You—But These Three Skills Might
Business and Management
In this episode, Dean Mercado has identified three human skills that will separate businesses that thrive in this environment from those that fall behind.
VideoManaging Lithium Battery Fire Risks
Health and Safety
If a lithium battery is damaged, overheated, charged improperly, or internally compromised, heat can build up quickly and cause it to catch fire.
ArticleEscaping the Cleaning Industry’s Race to the Bottom
Business and Management
Larry Levine, the author of Selling from the Heart, dives into what it means to inspire customers, rather than just satisfy them.
VideoThe No-Nonsense Filter for Cutting Through the AI Noise
Business and Management
In this episode, Dean Mercado introduces a simple three-part test business owners can apply to any task before involving artificial intelligence.
VideoThe Salesperson Trap
Business and Management
In this episode, we unpack why hiring sales talent often masks deeper structural problems inside a business.
VideoFIFA World Cup 2026: Protecting Athlete Performance, Fan Safety, and Venue Continuity
Health and Safety
Mass gatherings on the scale of the World Cup bring millions of people into close contact across shared spaces, creating known risks for infectious disease outbreaks
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