Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

What Cleaning Contractors Get Wrong About ‘Good’ Customer Relationships
December 31, 2025 Jeff Cross

What Cleaning Contractors Get Wrong About ‘Good’ Customer Relationships

Business and Management

In service-based businesses, especially in the cleaning and building service contracting world, long-term success often hinges on relationships—not just contracts.

Video
Showtime Presentations: When the Live Pitch Decides the Cleaning Contract
December 30, 2025 Jeff Cross

Showtime Presentations: When the Live Pitch Decides the Cleaning Contract

Business and Management

Learn how to maximize your estimating and bidding process and land more commercial cleaning clients.

Video
Stop Chasing Revenue: The Financial Ratios That Reveal Business Health
December 29, 2025 Jeff Cross

Stop Chasing Revenue: The Financial Ratios That Reveal Business Health

Business and Management

Learn how tracking and analyzing data and spreadsheets gives building service contractors a true measure of how a company is doing financially.

Video
7 Blind Spots Threatening Business Growth in 2026
December 24, 2025 Jeff Cross

7 Blind Spots Threatening Business Growth in 2026

Business and Management

Forward-thinking entrepreneurs will focus on key business elements and define which businesses survive the next few years.

Video
ohn Howell and John Harp of Novonesis and Brandon Beyer of Ingredients + Specialties from Univar Solutions
December 15, 2025 Sponsored by Novonesis

Inside the Art of Cleaning—and What Happens When It Fails

Products

This discussion focuses on the “art of cleaning,” a lighthearted label the panel adopts to describe the well-known cleaning wheel.

Video
Univar Solutions
December 9, 2025 Jeff Cross

The Clean Revolution: Chemical, Smart Tech, Biomes, and Robotic Forces Converge

Technology and Trends

Chemical advancements, intelligent sensors, robotic systems, and advanced microbial technologies are converging to redefine cleaning processes.

Video
Larry Levin
December 2, 2025 Jeff Cross

The Trust Gap: How to Win Over Today’s Skeptical Client

Business and Management

In this episode of Straight Talk!, we are joined by sales expert and author Larry Levin to break down the trust gap—the widening space between what clients hear and what they actually believe.

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Dean Mercado
December 1, 2025 Jeff Cross

The AI Employee Era Is Coming Faster Than You Think

Business and Management

From defining what an AI employee is, to identifying the roles they can play, to preparing your team and systems now—this conversation gives you the roadmap to leverage next-generation AI in your business.

Video
Tim Cromley
December 1, 2025 Jeff Cross

The Clean Hands Man Mission

Health and Safety

Tim Cromley is the Clean Hands Man, a hand-hygiene advocate who has traveled the world inspecting wash-stations, challenging compromises and promoting touch-free solutions.

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Chris Arlen
November 24, 2025 Jeff Cross

Proposals: From AI Draft to Human Win

Business and Management

In this episode, Chris Arlen, founder of revenue-IQ, joins us to unpack how AI is reshaping proposal writing—from automating repetitive tasks to enhancing strategic insight.

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Joe Lalley
November 24, 2025 Jeff Cross

Human vs. The Machine

Business and Management

Joe Lalley shares how asking better questions helps teams move from routine to innovation, strengthens collaboration, and leads to smarter decisions.

Video
Jeff Carmon
November 21, 2025 Jeff Cross

Walk the Building, Win the Client

Facility Management

In this episode of Straight Talk!, we’re joined by Jeff Carmon, business coach and consultant with Elite BSC, for a deep dive into one of the most underrated skills in commercial cleaning and facility services: Making a strong first impression during a facility tour.

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