Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Looking at a computer
July 23, 2026 Jeff Cross

Your Employees Are Using AI. But Are They Still Thinking?

Business and Management

In this episode, we examine the hidden risks of AI overreliance, why some experts warn of declining human judgment, and what business leaders can do to ensure AI remains a powerful tool without weakening the skills that drive innovation and sound decision-making.

Video
laptop graphic
July 17, 2026 Jeff Cross

AI in Hiring: What Works, What Doesn’t, and What Employers Need to Know

Business and Management

Whether you're hiring your next technician, supervisor, or office administrator, this conversation offers practical guidance without the hype.

Video
New Technology Platform Targets the Hidden 90% of Cleaning Budgets
July 16, 2026 Sponsored by Optisolve

New Technology Platform Targets the Hidden 90% of Cleaning Budgets

Products

In this episode, Jeff Cross speaks with Jim Flieler of Charlotte Products and Sanjaya Abeysinghe, CTO of Optisolve, about why labor—not supplies—is the true cost driver in facility cleaning.

Video
Exclamation mark
June 22, 2026 Jeff Cross

AI Mistakes: The Risks, Costs, and Realities

Business and Management

Dean Mercado discusses the biggest AI mistakes service business owners are making in 2026.

Video
Office building
June 18, 2026 Jeff Cross

The Startup Window: Where New Cleaning Accounts Are Won or Lost

Business and Management

Jeff Carmon explains why new account startups matter more than some owners realize, where they most often break down, and what strong handoffs, communication, and early execution look like in practice.

Video
Amazon box
June 12, 2026 Jeff Cross

Out-Recruiting the Giants: A Cleaning Company’s Edge in the Labor War

Business and Management

Wells Ye of EmployJoy.ai works to provide solutions to what cleaning business owners and facility operations can do about it.

Video
RFP
May 22, 2026 Jeff Cross

Stop the Information Dump: Why Clearer Proposals Win More Cleaning Contracts

Business and Management

If you want to improve close rates, strengthen communication, and stand out from competitors, this discussion offers practical insight for cleaning and restoration professionals alike.

Video
Novonesis
May 18, 2026 Sponsored by Novonesis

From the Lab to the Reprocessing Floor: How Enzymatic Detergents Get Tested, Chosen, and Trusted

Products

Hear how Ingredients + Specialties from Univar Solutions and Novonesis are helping organizations improve detergent development through technical expertise, ingredient support, and customized solutions.

Video
DCS Global
May 18, 2026 Sponsored by Novonesis

Where Cleaning Contracts Are Really Won or Lost

Products

Randy Burke and Jason Little at DCS Global break down one of the biggest hidden challenges in the cleaning and facility services industry: transition anxiety.

Video
cleaning in biohazard gear
May 13, 2026 Jeff Cross

Is the Cleaning Industry Ready for What’s Coming?

Infection Control

Get practical insights on how to properly approach biohazard incidents, protect workers, reduce risk, and avoid common cleanup mistakes.

Video
male clean
May 13, 2026 Jeff Cross

Why New Cleaning Employees Quit Before They Ever Settle In

Business and Management

Over 55% of cleaning industry new hires quit within the first 60 days—and many companies are asking the wrong question about why.

Video
upward arrow graphic
April 30, 2026 Jeff Cross

When Growth Works Against You

Business and Management

Growth should feel like progress—but for many businesses, it creates more problems than it solves.

Video