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Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Beyond Generative Text: The Endless Capabilities of AI
July 8, 2024 Jeff Cross

Beyond Generative Text: The Endless Capabilities of AI

Technology and Trends

In this episode of Straight Talk!, business coach Dean Mercado shares insights on options many may need to learn about — beyond generative text.

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Onboarding: The First Step to New Employee Success
June 26, 2024 Jeff Cross

Onboarding: The First Step to New Employee Success

Business and Management

In this episode of Straight Talk!, Violand Management Associates founder Chuck Violand outlines what business owners should consider when creating and using a company onboarding process.

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How AI and IoT are Transforming the Commercial Cleaning Industry
June 26, 2024 Jeff Cross

How AI and IoT are Transforming the Commercial Cleaning Industry

Business and Management

In this episode of Straight Talk!, Todd Jones, owner/operator and area developer in Virginia for Office Pride Commercial Cleaning Services, describes what his company is doing and how the industry can embrace similar strategies to increase productivity, save costs, and enhance cleaning quality.

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Crafting Content for Effective Client Engagement
June 26, 2024 Jeff Cross

Crafting Content for Effective Client Engagement

Business and Management

In this episode of Straight Talk, Ed Marsh, the founder and principal of Consilium Global Business Advisors, digs into the types of content and how to manage it all for maximum sales success.

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Employers Face Major Changes with New Overtime Pay Requirements
June 24, 2024 Jeff Cross

Employers Face Major Changes with New Overtime Pay Requirements

Business and Management

The U.S. Department of Labor recently released its final rule, updating the Fair Labor Standards Act's overtime pay requirements. Scott Tackett, a business development advisor with Violand Management Associates, explains the impact and path forward for businesses.

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Did Video Kill the Radio Star … Again?
June 24, 2024 Jeff Cross

Did Video Kill the Radio Star … Again?

Business and Management

In this interview with Dean Mercado, Online Marketing Muscle ,CEO and founder, we analyze how AI tools might pose a threat to Google, Bing, Yahoo, and other traditional search engines. We explore the nuances of AI-driven information retrieval, its implications for search engine optimization, and the future of digital advertising.

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Managing Employee Turnover and Staff Retention
June 20, 2024 Jeff Cross

Managing Employee Turnover and Staff Retention

Business and Management

In this episode of Straight Talk!, join Jeff Carmon, Frantz Building Services director of business development and a consultant with Elite Business Coaching, as he explores the primary reasons behind employee turnover, the impact of various retention initiatives, and the innovative practices organizations are adopting to keep their best talent engaged and committed.

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Chuck Violand
May 30, 2024 Jeff Cross

How to Craft a Winning Benefits Package to Attract Top Talent

Business and Management

In this episode of Straight Talk!, Chuck Violand, Violand Management Associates founder, outlines what business owners should consider when building their benefits package to attract top talent.

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Dean Mercado
May 30, 2024 Jeff Cross

Automate to Elevate: Four Business Strategies to Boost Productivity

Business and Management

Dean Mercado shares several automation strategies, all with the goal of empowering cleaning and restoration companies to boost productivity.

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Kevin Barton
May 20, 2024 Jeff Cross

FTC’s Noncompete Clause Ban: Revolutionary Move, a Mere Clarification, or Just a Dud?

Business and Management

In this episode of Straight Talk!, Kevin Barton, president of Aviation and Janitorial Operations with Flagship Facility Services in Southlake, Texas, comments on noncomplete clauses.

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Jeff Carmon
May 16, 2024 Jeff Cross

How to Build a Cleaning Company Customer Loyalty Service Model

Business and Management

Discover timeless strategies that not only keep loyal customers coming back but also lure new ones in.

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Bucky Snell
May 15, 2024 Sponsored by Spartan Chemical Company

A Return to Sustainability: Trends in Professional Cleaning Programs

Facility Management

In this episode of Straight Talk!, Bucky Snell, the East Coast Building Service Contractor Manager for Spartan Chemical Company, discusses the returning demand for sustainable cleaning and shares that going green is a lot easier and cost-effective than you may think!

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