AI Is Calling. Will You Answer?
Business and Management
In this conversation, we explore how AI assistants and agents are moving beyond recommending local service companies and starting to reach out to them on a customer’s behalf.
Video
Jeff Cross
ISSA Media Director
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Articles by Jeff Cross
Don’t Let a Chatbot Decide Who You Hire
Business and Management
Explore how AI has reshaped hiring on both sides of the desk, with one business leader sharing what’s going wrong and what employers in the cleaning and restoration industries can do about it.
Video
How to Stop the Revolving Door at Your Cleaning Company
Business and Management
In this conversation, EmployJoy.ai's Wells Ye and ISSA's Jeff Cross explore how one business leader built a team that stays—and what other cleaning companies can learn from that experience.
Video
Hire the Job, Not the Personality
Business and Management
Learn what to look for in a candidate’s experience, market knowledge and mindset, along with ways to evaluate fit and recognize early progress.
Video
In this DemoXperience, explore how PDI is rethinking bulk disinfecting wipe packaging for healthcare environmental services (EVS) teams.
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Steve Schoembs, the CEO of Vectair, discusses what Vectair sees in the industry’s talent pipeline, and why the company became the presenting sponsor of the Emerging Leaders program at ISSA Show North America.
Video
Before the Forecast Becomes the Emergency
Business and Management
Steve Ashkin wants organizations to plan for extreme weather events the same way they plan for any other business risk.
Video
Stop Chasing Tactics and Find Your Marketing Recipe
Business and Management
Your marketing isn’t delivering. Should you spend more on ads, make videos, update your website or figure out AI search?
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When a Cleaner Quits, the Costs Keep Coming
Business and Management
Discover why reducing turnover may be one of the most effective ways to protect service quality, customer relationships and the bottom line.
Video
ISSA Show North America, which returns to the Mandalay Bay Convention Center in Las Vegas, is built for everyone involved with cleaning, from building service contractors and in-house facility managers to manufacturers and distributors.
Article
Who Tells the Boss What To Do?
Business and Management
Accountability works well when expectations flow down the organizational chart—but what happens when the person who needs correction is sitting at the top?
Video
Discover the highlights of ISSA Show North America 2026 by watching a Sneak Peek video featuring ISSA Show Director Ed Nichols.
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