Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Phillipe Mack
June 17, 2025 Jeff Cross

Leading With Purpose: Growth, Culture, and Strategies

Business and Management

In this episode of Straight Talk!, we sit down with Phillipe Mack, Senior Vice President of Corporate Development at Bee‑Clean Building Maintenance, a North American service provider.

Video
Troy Harrison
May 27, 2025 Jeff Cross

Why Your LinkedIn Strategy Is Failing—And How to Fix It Fast

Business and Management

In today’s digital-first world of business, LinkedIn is more than just a professional profile—it’s a prospecting powerhouse.

Video
Dave Kahl
May 21, 2025 Jeff Cross

Don’t Get Poached: 4 Rules to Keep Your Top Accounts Secure

Business and Management

As customer expectations shift and competitors constantly circle, retaining your best clients requires strategy, attention, and a little bit of old-school charm.

Video
Ron Attman, the Co-CEO at Acme Paper and Supply Co.
May 16, 2025 Jeff Cross

Tariffs, Trade, and Turbulence: How Acme is Navigating Global Supply Chain Chaos

Business and Management

In this episode, we sit down with Ron Attman, the Co-CEO at Acme Paper and Supply Company, to talk about the unpredictable cost of goods, shifting manufacturing strategies, and what it takes to stay competitive in a volatile global market.

Video
hospital cleaning
May 13, 2025 Jeff Cross

Are You Qualified for Healthcare Cleaning?

Infection Control

The difference between a properly trained healthcare cleaning team and an unprepared contractor can be measured in patient outcomes and regulatory violations.

Article
Iris Verdi
May 13, 2025 Jeff Cross

Inside the High Stakes World of Health Care Facility Cleaning

Iris Verdi is a health care facility cleaning expert with KBS, and in this episode of Straight Talk!, she breaks down what it truly takes for a cleaning company to be qualified for work in hospitals, clinics, and medical offices.

Video
Judi Olmstead, Director of Airports, and Don Cole, Deputy Director of Facilities, from Myrtle Beach International Airport, alongside Dr. Gavin Macgregor-Skinner, Senior Director at ISSA
May 9, 2025 Jeff Cross

The Clean Commitment: Myrtle Beach International Airport and the GBAC STAR Journey

Health and Safety

Dr. Macgregor-Skinner highlights why Myrtle Beach International Airport has become a model for other facilities worldwide, showing that with leadership, strategy, and buy-in at every level, world-class sanitation is achievable.

Video
Helge Alt
May 9, 2025 Jeff Cross

Cleaning with Purpose: Ergonomics, ESG, and Results that Matter

Health and Safety

In this episode of Straight Talk!, we explore the evolving world of professional cleaning through the lens of ergonomics, results-based cleaning, the value of cleaning, and ESG principles.

Video
Employee Wellbeing
May 6, 2025 Jeff Cross

More Than Clean

Business and Management

Health touches everything from physical wellness to mental resilience, partnerships with healthcare teams, and individual employee empowerment.

Article
ISSA President Laurie Sewell
May 6, 2025 Jeff Cross

More Than Clean—Protecting Hearts, Minds, and Communities

Business and Management

ISSA President Laurie Sewell joins ISSA Media Director Jeff Cross to explore the central theme that unites all corners of the cleaning and facility services world: health.

Video
Business Growth Strategie
May 6, 2025 Jeff Cross

Your Next Revenue Breakthrough Starts at Business Growth Strategies

Business and Management

Unlike broader business events, this conference zeroes in on the unique challenges and opportunities faced by building service contractors.

Video
Troy Harrison
April 28, 2025 Jeff Cross

Kindness Isn’t Weakness

Business and Management

Learn why kindness isn’t weakness—it's a strategic advantage that builds stronger relationships, more productive teams, and better sales outcomes.

Video