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Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Jerred Attanasio at Spartan
April 11, 2024 Sponsored by Spartan Chemical Company

CleanCheck: The BSC’s Secret to Compliance, Safety, and Employee Retention

Facility Management

In this episode of Straight Talk!, Jerred Attanasio, the director of building service contractors at Spartan Chemical Company, tells us how you can level up your training efforts with CleanCheck in your company.

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IICRC Unscripted video
April 9, 2024 Jeff Cross

IICRC Introduces Global Business Insurance Program for Certified Firms

Business and Management

In this episode of Unscripted, Jeff Cross, ISSA Media Director, interviews The Helios Group's Joseph Hoffman and Leon Walker-Metts to showcase the benefits of this program and how easy it is for certified firms to take advantage of it.

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Dean Mercado
March 25, 2024 Jeff Cross

5 Must-Have SOPs for Boosting Your Growth and Success

Business and Management

On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about five essential standard operating procedures (SOPs) and how to use them to help your company succeed and grow.

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Innova Nanojet Straight Talk
March 15, 2024 Sponsored by Innova NanoJet Technology Limited

Innova NanoJet: Your Innovative Source for Clean Air for Life

Products

In this episode of Straight Talk!, sponsored by Innova NanoJet Technologies Limited, CT Wang, Innova NanoJet president, shares more about the company and its mission to deliver clean air for life.

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Straight Talk - Sales Enablement CMM
February 29, 2024 Jeff Cross

Sales Enablement: Do You Give Your Team the Right Stuff?

Business and Management

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, explores sales enablement—its crucial role and how to implement it effectively.

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Dean Mercado - Buyer's journey
February 20, 2024 Jeff Cross

Dive Into the 3 Key Stages of a Buyer’s Journey

Business and Management

On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about three key stages of a buyer’s journey and how to use this psychology to help grow your company.

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Chuck Violand - Career advancement
February 16, 2024 Jeff Cross

Facilitating Career Path Development For Your People

Business and Management

In this episode of Straight Talk!, Chuck Violand, founder of Violand Management Associates and author of Forging Dynasty Businesses: The Competitive Edge of Enduring Teams, addresses how to best facilitate the advancement of your employees.

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Dave Kahle - Entertaining
February 15, 2024 Jeff Cross

How Entertaining Resulted in a $2 Million Client

Business and Management

In this episode of Straight Talk, Dave Kahle, owner of Kahle Way Sales Systems, offers insights and tactics to effectively leverage entertainment as a sales tool.

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Intent Data - Straight Talk
February 7, 2024 Jeff Cross

What Is Intent Data, and What Should You Do With It?

Business and Management

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses intent data—what it is and what you should do with it.

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3 Marketing Failures - Straight Talk
February 6, 2024 Jeff Cross

3 Recipes for Marketing Failure

Business and Management

On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about three ways your marketing can fail—and why knowing what they are can help your business be more successful.

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Straight Talk! Roaches
January 31, 2024 Jeff Cross

When Roaches Raid

Facility Management

On this episode of Straight Talk!, Rob Fernback, the director of sales and franchise development at Complete Pest Solutions, explains how roaches survive and thrive, so that you can prevent and deal with infestations.

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Lysol Pro Straight Talk - respiratory viruses
January 19, 2024 Sponsored by Reckitt’s Lysol Pro Solutions

Respiratory Virus Preparedness: The Vital Role of Hygiene Programs in Helping Safeguard Workplaces

Facility Management

In this episode of Straight Talk!, sponsored by Reckitt’s Lysol Pro Solutions, Brian Leafblad, R&D Senior Manager, Global Business Solutions, discusses how to help protect workers and visitors in your facility against trending respiratory viruses.

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