Jeff Cross

This session at ISSA Show North America 2025 will teach attendees how to make technology their competitive advantage.

Resilient flooring includes dozens of variations—vinyl composite tile (VCT), luxury vinyl tiles (LVT), stone plastic composite (SPC), wood plastic composite (WPC), linoleum, woven vinyl, cork, and rubber—each with different materials, coatings, moisture sensitivities, and cleaning requirements.

This session at ISSA Show North America 2025 will challenge contractors to look at the data they already have—payroll, labor records, quality assurance reports, customer feedback, job costing, and profit-and-loss statements—and use it to make smarter decisions.

In this episode of Straight Talk!, explore how commercial cleaning companies can protect themselves when hiring subcontractors and what the insurance industry can do to support those efforts.

In this episode of Straight Talk, Jeff Cross sits down with Will Tygart, author of The Internet Was Always a Giant RAG System, to dig into what’s happening now with search and AI.

In this episode with sales expert Troy Harrison, we dive into why incoming leads—especially those generated through web lead forms—require a unique approach to convert effectively.

At ISSA Show North America 2025, Tom Shay will present two high-impact sessions designed to help business owners take control of their financial future and leadership success.

In her presentation at ISSA Show North America 2025, Laura Craven, with Imperial Dade, will introduce attendees to Custom GPT Assistants, AI-driven tools that can be tailored to meet specific business needs.

In this ISSA Show Sneak Peek, Libby DeLucien, a cleaning business owner and founder of WootRecruit, explains a recruiting method she calls "The Bench"—a proven strategy that redefines how cleaning companies should approach hiring.

Whether you're aiming to improve customer experience, refine your services, or boost loyalty, Jeff Carmon, an expert coach and consultant with Elite BSC, shares strategies for collecting honest responses and translating them into actionable insights.

Watch a sneak peek of an upcoming ISSA Show North America education session, “Reinventing the Manager: Lessons from the Bossholes®.”

In this episode of Straight Talk!, ISSA Media Director Jeff Cross dives into this topic with Dean Mercado, founder of Online Marketing Muscle, to uncover what’s really behind poor marketing performance.