Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Jeff Carmon
January 19, 2026 Jeff Cross

The Hidden Roadblock in Cleaning Contracts: Internal Alignment

Business and Management

In this episode featuring Jeff Carmon, a business coach with Elite BSC, we explore the core ideas behind The Challenger Customer and how building service contracting business owners can move beyond price-driven conversations.

Video
Dean Mercado
January 16, 2026 Jeff Cross

Cognitive Offloading and the Cost of Letting AI Decide

Business and Management

In this episode, Dean Mercado of Online Marketing Muscle digs into the debate of whether AI making us smarter—or quietly weakening our ability to think.

Video
Troy Harrison
January 12, 2026 Jeff Cross

What Sales Culture Really Means—and Why Most Companies Get It Wrong

Business and Management

We take a closer look at what sales culture really means and why it plays such a critical role in long-term business growth.

Video
Dave Kahle
January 8, 2026 Jeff Cross

When Sales Break Down From the Inside

Business and Management

In this episode, Dave Kahle breaks down what happens when co-workers undermine your sales efforts and why frustration with internal teams is so common for sales professionals.

Video
Tru-D Care
January 7, 2026 Sponsored by Tru-D

Inside Tru-D SmartUVC: The Importance of Service and Upkeep for UVC Disinfection

Products

In this episode of Straight Talk!, we examine the technology behind UVC disinfection and what it takes to keep it operating at its peak long after installation.

Video
PDI
January 7, 2026 Sponsored by PDI

One Wipe. One Minute. One Solution. PDI Raises the Standard for Infection Prevention

Products

This DemoXperience also highlights the needs of environmental services (EVS) teams, who don’t have time for complicated systems or messy refills.

Video
What Cleaning Contractors Get Wrong About ‘Good’ Customer Relationships
December 31, 2025 Jeff Cross

What Cleaning Contractors Get Wrong About ‘Good’ Customer Relationships

Business and Management

In service-based businesses, especially in the cleaning and building service contracting world, long-term success often hinges on relationships—not just contracts.

Video
Showtime Presentations: When the Live Pitch Decides the Cleaning Contract
December 30, 2025 Jeff Cross

Showtime Presentations: When the Live Pitch Decides the Cleaning Contract

Business and Management

Learn how to maximize your estimating and bidding process and land more commercial cleaning clients.

Video
Stop Chasing Revenue: The Financial Ratios That Reveal Business Health
December 29, 2025 Jeff Cross

Stop Chasing Revenue: The Financial Ratios That Reveal Business Health

Business and Management

Learn how tracking and analyzing data and spreadsheets gives building service contractors a true measure of how a company is doing financially.

Video
7 Blind Spots Threatening Business Growth in 2026
December 24, 2025 Jeff Cross

7 Blind Spots Threatening Business Growth in 2026

Business and Management

Forward-thinking entrepreneurs will focus on key business elements and define which businesses survive the next few years.

Video
ohn Howell and John Harp of Novonesis and Brandon Beyer of Ingredients + Specialties from Univar Solutions
December 15, 2025 Sponsored by Novonesis

Inside the Art of Cleaning—and What Happens When It Fails

Products

This discussion focuses on the “art of cleaning,” a lighthearted label the panel adopts to describe the well-known cleaning wheel.

Video
Univar Solutions
December 9, 2025 Jeff Cross

The Clean Revolution: Chemical, Smart Tech, Biomes, and Robotic Forces Converge

Technology and Trends

Chemical advancements, intelligent sensors, robotic systems, and advanced microbial technologies are converging to redefine cleaning processes.

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