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Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Dr. Gavin Macgregor-Skinner,
January 23, 2025 Jeff Cross

Withdrawing from the World Health Organization: What’s Next for the Cleaning Industry?

Industry Research

Dr. Gavin Macgregor-Skinner shares what separation from the WHO means for ISSA and its member organizations.

Video
Dr. Gavin Macgregor-Skinner
January 23, 2025 Jeff Cross

The ‘Cleaning for Health’ Saga Continues: Is It Gloom and Doom?

Training

Dr. Gavin Macgregor-Skinner, senior director of ISSA, shares his thoughts on bridging the gap between intention and action and maybe an idea for a great citizen science project.

Video
John Northdurft
January 21, 2025 Jeff Cross

Be the Voice of Change: Register for the 2025 ISSA Clean Advocacy Summit Today!

Business and Management

In this episode of Straight Talk!, John Nothdurft discusses the 2025 ISSA Clean Advocacy Summit, the must-attend event for cleaning industry professionals passionate about driving change.

Video
Shawn Bisaillon and Jeff Cross
January 20, 2025 Jeff Cross

What Lurks in Your Hotel Room?

Training

In this episode of Straight Talk!, IICRC-approved instructor and industry consultant Shawn Bisaillon shares his personal experience about the reality of how clean—or NOT clean—hotel rooms may be.

Video
Erik Bunaes
January 13, 2025 Jeff Cross

Digital Tools for Today’s Entrepreneur

Business and Management

From crafting engaging website content to leveraging the power of SEO, email campaigns, and personalized experiences, you will take away tips that any B2B company can use to attract leads, build trust, and drive growth.

Video
Dr. Gavin Macgregor-Skinner
January 9, 2025 Jeff Cross

The ISSA and EPA Collaboration: What’s Next for ISSA Member Organizations?

Business and Management

With $1.2 million in federal funding, the ISSA-spearheaded Making Safer Choices project focuses on promoting the use of EPA Safer Choice-certified cleaning products.

Video
Dean Mercado
January 9, 2025 Jeff Cross

Top 10 Resolutions to Transform Your Cleaning or Restoration Company

Business and Management

Have you set any New Year’s resolutions to enhance your operations or boost your revenue?

Video
Chuck Violand
January 8, 2025 Jeff Cross

Purposefulness of Employment

Business and Management

This video will provide the strategies you need for finding or creating purpose in what you do.

Video
Dave Kahle
January 7, 2025 Jeff Cross

Ethics vs. Quotas: Winning in Sales Without Compromising Integrity

Business and Management

In this episode of Straight Talk!, we explore a compelling real-life story of navigating ethical dilemmas in sales.

Video
Dr. Gavin Macgregor-Skinner, senior director of ISSA
January 3, 2025 Jeff Cross

ISSA and the EPA Collaborate with $1.2M Grant to Revolutionize Cleaning Practices

Health and Safety

The Making Safer Choices project aims to drive the adoption of EPA-certified Safer Choice products across Pennsylvania and New York.

Article
Troy Harrison
December 23, 2024 Jeff Cross

From Red Flags to Hidden Gold: How to Review a Résumé Like a Pro

Business and Management

Business Coach Troy Harrison shares the art of analyzing and responding to résumés.

Video
Erik Bunaes
December 18, 2024 Jeff Cross

From Inbox to Impact: Email Marketing That Cleans Up

Business and Management

Erik Bunaes, president of Endorphin® Digital Marketing and expert in email and social media marketing, shares the secrets of email marketing success for the commercial cleaning industry.

Video