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Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Straight Talk! Cybersecurity
September 14, 2023 Jeff Cross

New Cutting-Edge Cybersecurity Program for ISSA Members

Business and Management

In this episode of Straight Talk!, Bob Pecker of Cyber Controls, LLC, talks about the dangers of cyber criminality and what you can now do about it, thanks to ISSA’s new cybersecurity program, available to all of its members.

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Steve Toburen
September 6, 2023 Jeff Cross

3 Ways to Help Technicians Better Represent Your Company

Business and Management

In this episode of Straight Talk!, Steve Toburen, founder of Home Front Success, shares three training tips that can help your technicians consistently represent your business in a positive light.

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Ed Marsh
August 31, 2023 Jeff Cross

The Marketing and Sales Integration Strategy Demystified

Business and Management

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses several concepts and strategies to help integrate your marketing and sales efforts.

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Dean Mercado
August 31, 2023 Jeff Cross

Elevate Your Strategy: 5 Game-Changing Sales & Marketing Automation Campaigns to Spark Success

Business and Management

On this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, discusses how you can use marketing automation to get more customers and increase your profits.

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Mohamed Abaas
August 29, 2023 Sponsored by Sofidel America

Sustainability—Every Step of the Way

Business and Management

In this episode of Straight Talk!, sponsored by Sofidel America, Mohamed Abaas shares his thoughts on what the cleaning industry needs to consider regarding sustainability.

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Mike Fabian
August 9, 2023 Sponsored by Spartan

Custodial Management Made Simple with CompuClean by Spartan

Products

In this episode of Straight Talk!, sponsored by Spartan Chemical Company, Mike Fabian explains how CompuClean software can help facility managers become much more efficient through technology.

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Dean Mercado ST
July 31, 2023 Jeff Cross

3 Proven Strategies to Maximize Your Lead Generation Program

Business and Management

Getting leads that turn into revenue is crucial to company growth as it fuels the sales pipeline with potential customers who have expressed interest in the products or services offered. On this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, discusses getting leads that turn into revenue.

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Ed Marsh
July 27, 2023 Jeff Cross

Optimize Your Sales Force With Tools That Measure

Business and Management

On this episode of Straight Talk!, growth and strategy consultant Ed Marsh, Consilium Global Business Advisors founder and principal, discusses the importance of measuring your sales data for continued success.

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Dr. Gavin Macgregor-Skinner ISSA Alert CMM
July 17, 2023 Jeff Cross

Blood on a Plane: The Hazards and Risks for Travelers

Health and Safety

For this ISSA Cleaning Industry Alert, Dr. Gavin Macgregor-Skinner, senior director of the Global Biorisk Advisory Council® (GBAC), a Division of ISSA, discusses what should happen when blood contaminates a plane.

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DEI Straight Talk!
July 11, 2023 Jeff Cross

From Theory to Tangible Results: DEI in Action

Business and Management

In this edition of Straight Talk!, Marcela Sztainberg, Essendant head of Human Resources, and Amie Kromis, Essity North America DEI director, share how their companies approach DEI.

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Steve Toburen
July 11, 2023 Jeff Cross

The Insidious Danger of ‘Displacement Activities’

Business and Management

Steve Toburen, founder of Home Front Success, discusses the insidious nature of busy work and how it keeps business owners away from truly important activities.

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Randy Burke
July 6, 2023 Jeff Cross

Breaking Down ESG for the Cleaning Industry

Business and Management

In this edition of Straight Talk!, Randy Burke, CEO and founder of DCS Global, addresses ways of connecting ESG with your cleaning operations and services.

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