Is It Time to Ditch the Work/Life Balance Concept?
Business and Management
Laurie Sewell, President of ISSA and Servicon CEO, believes the goal isn’t to force a perfect daily split.
Video
Jeff Cross
ISSA Media Director
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Articles by Jeff Cross
The VEO Effect on the Hispanic Engine of Clean
Business and Management
Raquel Carbonari, the North American brand activation director at Essity (Tork), shared her insights on why gatherings like VEO are important.
Video
In this ISSA Show preview, we go behind the scenes with Senior Conference Manager Paul Treanor, to unpack which sessions are brand-new or upgraded for this year’s show.
Video
How to Build Real Connections on LinkedIn
Technology and Trends
Sales trainer Troy Harrison has identified a gap between how most professionals use LinkedIn and how the platform is intended to function.
Video
In this exclusive interview, Ed Nichols, the director of ISSA Show, shares what’s new, cool, and unmissable at this year’s event.
Video
From Dread to Dial: How to Overcome Sales Call Reluctance
Business and Management
If you’ve ever stared at the phone like it might bite, you are in good company. Dave Kahle, owner of Kahle Way Sales Systems, has observed the reluctance to make sales calls for decades.
Video
Balancing Boots on the Ground with Brains in the Office
Business and Management
In this episode of Straight Talk!, Elite BSC coach and consultant Jeff Carmon unpacks how to manage both the demands of the field and the responsibilities of the office without losing sight of what matters most.
Video
Win the Week at ISSA Show North America 2025
Business and Management
In this episode of Straight Talk!, Laurie Sewell lays out a simple game-plan that keeps you focused, energized, and selective.
Video
Unlock the Secrets to Leadership
Business and Management
Dean DiSibio, founder of the Colonel’s Leadership Council, makes the case that the single most significant driver of organizational success is leadership.
Video
At ISSA Show North America 2025, Dean Mercado, founder and CEO of Online Marketing Muscle, is teaching a proven methodology for building companies that run smoothly even when the owner steps away.
Article
ISSA VEO Conference Puts Hispanic Leadership Center Stage In Chicago
Business and Management
The ISSA VEO Conference—Visión, Empeño, Oportunidad—will debut in Chicago on Sept. 29 to 30.
Video
The Testimonial Trap: Your Best Sales Tool—Or Your Biggest Blind Spot?
Business and Management
In this episode of Straight Talk!, sales expert Troy Harrison explains how companies need to rethink the way they gather, structure, and use testimonials.
Video