In this episode of Tips From the Trenches, Amy Prihoda outlines her vision for selling services based not on appearance-triggered cleaning.
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Jeff Cross
ISSA Media Director
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Articles by Jeff Cross
Doug Hoffman, the executive director of the National Organization of Remediators and Microbial Inspectors, (NORMI) reflects on a pivotal experience from 2002 that affirmed the importance of his work in indoor air quality.
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ISSA Media Director Jeff Cross speaks with Julio Badin, Executive Director of Gathering Place in Tulsa, Oklahoma—the proud recipient of the Spotless Spaces Award, sponsored by Tork, an Essity brand.
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In this special episode of Straight Talk! recorded at the 2025 ISSA Clean Advocacy Summit in Washington, D.C., Matthew Urmanski, Essity's senior vice president of sales and marketing for North America, discusses the impact of the Spotless Spaces Competition and the future of inclusive hygiene in the cleaning industry.
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Matthew Urmanski, senior vice president of sales and marketing for North America at Essity, the parent company of the Tork brand, stood before attendees at the 2025 ISSA Clean Advocacy Summit in Washington, D.C.
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A Look Inside ISSA’s Biggest Advocacy Event Yet
Business and Management
Watch John Nothdurft, the ISSA Director of Government Affairs, as he opens the 2025 ISSA Clean Advocacy Summit in Washington, D.C. — a powerful event that brings together industry leaders nationwide for over 150 meetings on Capitol Hill.
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Six Ways to Use AI
Business and Management
In this episode of Straight Talk!, get six strategies to use AI from Dean Mercado, the CEO and founder of Online Marketing Muscle.
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Recruitment Done Right: Hiring and Retention Tips for Business Success
Business and Management
In this episode of Straight Talk!, featuring Violand Management Associates founder Chuck Violand, we explore key strategies for recruitment and employment promotion to help you stand out as an employer of choice.
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How to Handle Bid Business
Business and Management
In this episode of Straight Talk!, sales expert Troy Harrison breaks down the strategies behind handling bid business successfully.
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Big Mistakes in Small Details: What Owners Might Miss When Selling Their Companies
Business and Management
In this episode of Straight Talk!, JT Kraai discusses the most critical ‘little things’ that business owners often overlook when preparing to sell.
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The Perfect Prompt
Business and Management
In this episode of Straight Talk!, we explore the art and science of creating the perfect prompt for generative AI.
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Jeff Carmon shares his thoughts on how to craft a compelling narrative that sets your business apart.
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