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Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Troy Harrison
December 23, 2024 Jeff Cross

From Red Flags to Hidden Gold: How to Review a Résumé Like a Pro

Business and Management

Business Coach Troy Harrison shares the art of analyzing and responding to résumés.

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Erik Bunaes
December 18, 2024 Jeff Cross

From Inbox to Impact: Email Marketing That Cleans Up

Business and Management

Erik Bunaes, president of Endorphin® Digital Marketing and expert in email and social media marketing, shares the secrets of email marketing success for the commercial cleaning industry.

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Jeff Carmon
December 16, 2024 Jeff Cross

How to Prepare for the Initial Connection for Commercial Work

Business and Management

Jeff Carmon, the director of business development with Frantz Building Services and a consultant with Elite Business Coaching, shares what every business owner or manager needs to break into new commercial work and land lucrative contracts.

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Dean Mercado
December 12, 2024 Jeff Cross

The Top 10 Artificial Intelligence Mistakes to Avoid

Business and Management

AI offers incredible opportunities to streamline operations, improve decision-making, and drive growth—but without the right approach, it can lead to costly missteps.

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Chuck Violand
December 4, 2024 Jeff Cross

Professional Development Strategies Proven to Fuel Business Growth

Business and Management

In this episode of Straight Talk!, business coach Chuck Violand shares tips on employee training and development to drive business success.

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Dr. Gavin Macgregor-Skinner and Doug Hoffman
December 4, 2024 Jeff Cross

Atmospheric Rivers: As Intense and Destructive as the Deadliest Hurricanes

Business and Management

This interview explores the aftermath of a recent atmospheric river event with two industry experts.

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Joe Burnich
December 3, 2024 Jeff Cross

The Backlink Blueprint: Secrets to Boosting Your SEO Strategy in 2025 and Beyond

Business and Management

Backlinks are vital to a successful SEO strategy, but how do you use them effectively in today’s changing world of online marketing?

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Walter Dethlefsen
December 2, 2024 Jeff Cross

A Lifetime of Achievement: Network’s Walt Dethlefsen Honored for Advancing the Industry

Business and Management

The ISSA Honorary Lifetime Achievement Award honors an individual who, in the opinion of the ISSA board, deserves recognition for substantial contributions to the advancement of the industry and/or to ISSA over a significant period of time.

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John Carroll
December 2, 2024 Jeff Cross

John Carroll Honored with Distinguished Service Award

Business and Management

The Manufacturer Representatives’ Distinguished Service Award, which recognizes individuals who support manufacturer representatives, the industry, and ISSA, was awarded to John Carroll of TPC Enterprises.

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Ed Marsh
November 25, 2024 Jeff Cross

Engage, Inform, Convert: Using Chatbots to Enhance Client Experiences

Business and Management

In this interview on the ISSA North America Show 2024 show floor with industry coach Ed Marsh, we explore how companies are using artificial intelligence (AI)-powered chatbots to engage visitors, streamline customer service, and drive conversions.

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Carey Jaros
November 25, 2024 Jeff Cross

Carey Jaros Honored With the Jack D. Ramaley Industry Distinguished Service Award

Business and Management

The Jack D. Ramaley Industry Distinguished Service Award was presented to Carey Jaros, GOJO president and CEO.

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Erkelman
November 22, 2024 Jeff Cross

Konstantin Ekelman’s ISSA Rising Star Award Story

Business and Management

Konstantin Ekelman, BradyPLUS director of sales, receives the 2024 ISSA Rising Star Award in Honor of Jimmy Core.

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