AI Mistakes: The Risks, Costs, and Realities
Business and Management
Dean Mercado discusses the biggest AI mistakes service business owners are making in 2026.
Video
Jeff Cross
ISSA Media Director
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Articles by Jeff Cross
The Startup Window: Where New Cleaning Accounts Are Won or Lost
Business and Management
Jeff Carmon explains why new account startups matter more than some owners realize, where they most often break down, and what strong handoffs, communication, and early execution look like in practice.
Video
Out-Recruiting the Giants: A Cleaning Company’s Edge in the Labor War
Business and Management
Wells Ye of EmployJoy.ai works to provide solutions to what cleaning business owners and facility operations can do about it.
Video
Stop the Information Dump: Why Clearer Proposals Win More Cleaning Contracts
Business and Management
If you want to improve close rates, strengthen communication, and stand out from competitors, this discussion offers practical insight for cleaning and restoration professionals alike.
Video
From the Lab to the Reprocessing Floor: How Enzymatic Detergents Get Tested, Chosen, and Trusted
Products
Hear how Ingredients + Specialties from Univar Solutions and Novonesis are helping organizations improve detergent development through technical expertise, ingredient support, and customized solutions.
Video
Randy Burke and Jason Little at DCS Global break down one of the biggest hidden challenges in the cleaning and facility services industry: transition anxiety.
Video
Is the Cleaning Industry Ready for What’s Coming?
Infection Control
Get practical insights on how to properly approach biohazard incidents, protect workers, reduce risk, and avoid common cleanup mistakes.
Video
Why New Cleaning Employees Quit Before They Ever Settle In
Business and Management
Over 55% of cleaning industry new hires quit within the first 60 days—and many companies are asking the wrong question about why.
Video
When Growth Works Against You
Business and Management
Growth should feel like progress—but for many businesses, it creates more problems than it solves.
Video
Stop Using One AI Tool for Everything
Business and Management
Dean Mercado breaks down a smarter way to use AI: matching the right tool to the right job.
Video
Five Technologies That Clean the Air
Products
Despite the sprawling variety of air purifiers on the market, every one of them uses some combination of just five technologies: filters, ionizers, ozone generators, ultraviolet light, and ultraviolet light with a target plate.
Article
Cleaning is the foundation of effective medical device reprocessing (MDR)—and not all detergents are created equal.
Video