Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Novonesis
April 10, 2026 Sponsored by Novonesis

The Chemistry Behind the Clean: Detergents and Enzymes in Medical Device Reprocessing

Products

Cleaning is the foundation of effective medical device reprocessing (MDR)—and not all detergents are created equal.

Video
Larry Levine
April 1, 2026 Jeff Cross

The Discipline Behind Consistent Results

Business and Management

Levine made the case that long-term success in sales isn’t built on big wins or chasing the next silver bullet—it’s built on small, repeatable actions done day after day.

Video
Troy Harrison
March 31, 2026 Jeff Cross

Why Better Sales Training Won’t Fix Your Sales Problem

Business and Management

If you’re a business owner, sales leader, or anyone responsible for growth, this is a practical, no-nonsense look at how to fix what’s really holding your sales team back.

Video
Well Ye
March 31, 2026 Jeff Cross

Activate Your Ghost Protocol to Keep Candidates From Disappearing

Business and Management

Ye draws a sharp distinction between two kinds of candidate disappearing acts.

Video
Jeff Carmon
March 30, 2026 Jeff Cross

Think Beyond the Contract: How Customer Lifetime Value Changes Everything

Business and Management

Short-term focus may be the very thing limiting long-term growth.

Video
Dave Kahle
March 23, 2026 Jeff Cross

The Obsolete Salesperson

Business and Management

Dave Kahle sees three specific conditions where a live salesperson remains essential, at least for the foreseeable future.

Video
Dean Mercado
March 20, 2026 Jeff Cross

AI Won’t Save You—But These Three Skills Might

Business and Management

In this episode, Dean Mercado has identified three human skills that will separate businesses that thrive in this environment from those that fall behind.

Video
Managing Lithium Battery Fire Risks
March 10, 2026 Jeff Cross

Managing Lithium Battery Fire Risks

Health and Safety

If a lithium battery is damaged, overheated, charged improperly, or internally compromised, heat can build up quickly and cause it to catch fire.

Article
Larry Levine
February 26, 2026 Jeff Cross

Escaping the Cleaning Industry’s Race to the Bottom

Business and Management

Larry Levine, the author of Selling from the Heart, dives into what it means to inspire customers, rather than just satisfy them.

Video
Dean Mercado
February 19, 2026 Jeff Cross

The No-Nonsense Filter for Cutting Through the AI Noise

Business and Management

In this episode, Dean Mercado introduces a simple three-part test business owners can apply to any task before involving artificial intelligence.

Video
Jeff Carmon
February 19, 2026 Jeff Cross

The Salesperson Trap

Business and Management

In this episode, we unpack why hiring sales talent often masks deeper structural problems inside a business.

Video
ISSA Media Alert
February 10, 2026 Jeff Cross

FIFA World Cup 2026: Protecting Athlete Performance, Fan Safety, and Venue Continuity

Health and Safety

Mass gatherings on the scale of the World Cup bring millions of people into close contact across shared spaces, creating known risks for infectious disease outbreaks

Video