Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Univar Solutions
December 9, 2025 Jeff Cross

The Clean Revolution: Chemical, Smart Tech, Biomes, and Robotic Forces Converge

Technology and Trends

Chemical advancements, intelligent sensors, robotic systems, and advanced microbial technologies are converging to redefine cleaning processes.

Video
Larry Levin
December 2, 2025 Jeff Cross

The Trust Gap: How to Win Over Today’s Skeptical Client

Business and Management

In this episode of Straight Talk!, we are joined by sales expert and author Larry Levin to break down the trust gap—the widening space between what clients hear and what they actually believe.

Video
Dean Mercado
December 1, 2025 Jeff Cross

The AI Employee Era Is Coming Faster Than You Think

Business and Management

From defining what an AI employee is, to identifying the roles they can play, to preparing your team and systems now—this conversation gives you the roadmap to leverage next-generation AI in your business.

Video
Tim Cromley
December 1, 2025 Jeff Cross

The Clean Hands Man Mission

Health and Safety

Tim Cromley is the Clean Hands Man, a hand-hygiene advocate who has traveled the world inspecting wash-stations, challenging compromises and promoting touch-free solutions.

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Chris Arlen
November 24, 2025 Jeff Cross

Proposals: From AI Draft to Human Win

Business and Management

In this episode, Chris Arlen, founder of revenue-IQ, joins us to unpack how AI is reshaping proposal writing—from automating repetitive tasks to enhancing strategic insight.

Video
Joe Lalley
November 24, 2025 Jeff Cross

Human vs. The Machine

Business and Management

Joe Lalley shares how asking better questions helps teams move from routine to innovation, strengthens collaboration, and leads to smarter decisions.

Video
Jeff Carmon
November 21, 2025 Jeff Cross

Walk the Building, Win the Client

Facility Management

In this episode of Straight Talk!, we’re joined by Jeff Carmon, business coach and consultant with Elite BSC, for a deep dive into one of the most underrated skills in commercial cleaning and facility services: Making a strong first impression during a facility tour.

Video
Dr. Gavin Macgregor-Skinner, Senior Director at ISSA, and Keri Lestage, with Good Salt Life
November 20, 2025 Jeff Cross

Horses Are Dying From EHV-1—Experts Reveal How Cleaning Can Save Lives

Facility Management

In this in-depth expert discussion, Dr. Gavin Macgregor-Skinner, Senior Director at ISSA, and Keri Lestage, with Good Salt Life, break down exactly what EHV-1 is, how it spreads, and why cleaning and disinfection are essential parts of controlling this highly contagious virus.

Video
Gordon Buntrock
November 19, 2025 Jeff Cross

The Hidden Costs of Uncleanable Building Design

Business and Management

Architects, facility managers, and cleaning professionals all play critical roles in how a space performs over its lifetime.

Video
Kim Althoff, ISSA's Executive Director
November 6, 2025 Jeff Cross

A New Era at ISSA: Kim Althoff on Leadership, Legacy, and the Road Ahead

Business and Management

Kim Althoff, the new executive director of ISSA, talks about her leadership philosophy and tangible improvements members can expect in 2026.

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Donnell Hines
October 28, 2025 Jeff Cross

From Floor Tech to ISSA Rising Star in Honor of Jimmy Core

Business and Management

This year’s ISSA Rising Star Award in honor of Jimmy Core celebrates the next generation of leadership in the cleaning and facility solutions industry.

Video
Megan Russo, director of sales operations, Southeast, at BradyPLUS, and Sarita Ceron, quality control and compliance manager at CCMS
October 28, 2025 Jeff Cross

Culture You Can Measure

Business and Management

In a frank conversation, two rising leaders talk culture: Megan Russo, director of sales operations, Southeast, at BradyPLUS, and Sarita Ceron, quality control and compliance manager at CCMS.

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