Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

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April 30, 2026 Jeff Cross

When Growth Works Against You

Business and Management

Growth should feel like progress—but for many businesses, it creates more problems than it solves.

Video
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April 22, 2026 Jeff Cross

Stop Using One AI Tool for Everything

Business and Management

Dean Mercado breaks down a smarter way to use AI: matching the right tool to the right job.

Video
Five Technologies That Clean the Air
April 14, 2026 Jeff Cross

Five Technologies That Clean the Air

Products

Despite the sprawling variety of air purifiers on the market, every one of them uses some combination of just five technologies: filters, ionizers, ozone generators, ultraviolet light, and ultraviolet light with a target plate.

Article
Novonesis
April 10, 2026 Sponsored by Novonesis

The Chemistry Behind the Clean: Detergents and Enzymes in Medical Device Reprocessing

Products

Cleaning is the foundation of effective medical device reprocessing (MDR)—and not all detergents are created equal.

Video
Larry Levine
April 1, 2026 Jeff Cross

The Discipline Behind Consistent Results

Business and Management

Levine made the case that long-term success in sales isn’t built on big wins or chasing the next silver bullet—it’s built on small, repeatable actions done day after day.

Video
Troy Harrison
March 31, 2026 Jeff Cross

Why Better Sales Training Won’t Fix Your Sales Problem

Business and Management

If you’re a business owner, sales leader, or anyone responsible for growth, this is a practical, no-nonsense look at how to fix what’s really holding your sales team back.

Video
Well Ye
March 31, 2026 Jeff Cross

Activate Your Ghost Protocol to Keep Candidates From Disappearing

Business and Management

Ye draws a sharp distinction between two kinds of candidate disappearing acts.

Video
Jeff Carmon
March 30, 2026 Jeff Cross

Think Beyond the Contract: How Customer Lifetime Value Changes Everything

Business and Management

Short-term focus may be the very thing limiting long-term growth.

Video
Dave Kahle
March 23, 2026 Jeff Cross

The Obsolete Salesperson

Business and Management

Dave Kahle sees three specific conditions where a live salesperson remains essential, at least for the foreseeable future.

Video
Dean Mercado
March 20, 2026 Jeff Cross

AI Won’t Save You—But These Three Skills Might

Business and Management

In this episode, Dean Mercado has identified three human skills that will separate businesses that thrive in this environment from those that fall behind.

Video
Managing Lithium Battery Fire Risks
March 10, 2026 Jeff Cross

Managing Lithium Battery Fire Risks

Health and Safety

If a lithium battery is damaged, overheated, charged improperly, or internally compromised, heat can build up quickly and cause it to catch fire.

Article
Larry Levine
February 26, 2026 Jeff Cross

Escaping the Cleaning Industry’s Race to the Bottom

Business and Management

Larry Levine, the author of Selling from the Heart, dives into what it means to inspire customers, rather than just satisfy them.

Video