Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Janitorial Prospecting in the Wild
June 27, 2025 Jeff Cross

Janitorial Prospecting in the Wild

Business and Management

When it comes to selling your janitorial services, casting a wide net is no longer enough; the real growth lies in precision prospecting.

Article
Troy Harrison
June 26, 2025 Jeff Cross

More Leads, Less Chaos: Is It Time For a Sales Manager?

Business and Management

In this episode of Straight Talk!, we explore one of the biggest turning points in a growing business.

Video
Laurie Sewell
June 23, 2025 Jeff Cross

Advocating for Clean in a Cost-Obsessed World

Business and Management

ISSA President Laurie Sewell shares her vision for transforming how the world views cleaning

Video
Dean Mercado
June 23, 2025 Jeff Cross

CTRL + Alt + You: Stop Sounding Like a Robot When Using AI

Business and Management

Dean Mercado shares how marketers, entrepreneurs, and everyday professionals can harness AI as a creative partner—not a replacement—to generate content that’s personal, compelling, and unmistakably human.

Video
Mark Presho
June 19, 2025 Jeff Cross

Bridge Builders of Clean: Inside the Life of a Manufacturer Rep

Business and Management

Mark Presho explores a day in the life of a rep who bridges the gap between manufacturers, distributors, and end users.

Video
Dean DiSibio
June 19, 2025 Jeff Cross

The Military Mindset

Business and Management

Dean DiSibio is a business leader with a strong military background, serving as a colonel in the U.S. Army Reserve.

Video
Phillipe Mack
June 17, 2025 Jeff Cross

Leading With Purpose: Growth, Culture, and Strategies

Business and Management

In this episode of Straight Talk!, we sit down with Phillipe Mack, Senior Vice President of Corporate Development at Bee‑Clean Building Maintenance, a North American service provider.

Video
Troy Harrison
May 27, 2025 Jeff Cross

Why Your LinkedIn Strategy Is Failing—And How to Fix It Fast

Business and Management

In today’s digital-first world of business, LinkedIn is more than just a professional profile—it’s a prospecting powerhouse.

Video
Dave Kahl
May 21, 2025 Jeff Cross

Don’t Get Poached: 4 Rules to Keep Your Top Accounts Secure

Business and Management

As customer expectations shift and competitors constantly circle, retaining your best clients requires strategy, attention, and a little bit of old-school charm.

Video
Ron Attman, the Co-CEO at Acme Paper and Supply Co.
May 16, 2025 Jeff Cross

Tariffs, Trade, and Turbulence: How Acme is Navigating Global Supply Chain Chaos

Business and Management

In this episode, we sit down with Ron Attman, the Co-CEO at Acme Paper and Supply Company, to talk about the unpredictable cost of goods, shifting manufacturing strategies, and what it takes to stay competitive in a volatile global market.

Video
hospital cleaning
May 13, 2025 Jeff Cross

Are You Qualified for Healthcare Cleaning?

Infection Control

The difference between a properly trained healthcare cleaning team and an unprepared contractor can be measured in patient outcomes and regulatory violations.

Article
Iris Verdi
May 13, 2025 Jeff Cross

Inside the High Stakes World of Health Care Facility Cleaning

Iris Verdi is a health care facility cleaning expert with KBS, and in this episode of Straight Talk!, she breaks down what it truly takes for a cleaning company to be qualified for work in hospitals, clinics, and medical offices.

Video