Janitorial Prospecting in the Wild
Business and Management
When it comes to selling your janitorial services, casting a wide net is no longer enough; the real growth lies in precision prospecting.
Article
Jeff Cross
ISSA Media Director
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Articles by Jeff Cross
More Leads, Less Chaos: Is It Time For a Sales Manager?
Business and Management
In this episode of Straight Talk!, we explore one of the biggest turning points in a growing business.
Video
Advocating for Clean in a Cost-Obsessed World
Business and Management
ISSA President Laurie Sewell shares her vision for transforming how the world views cleaning
Video
CTRL + Alt + You: Stop Sounding Like a Robot When Using AI
Business and Management
Dean Mercado shares how marketers, entrepreneurs, and everyday professionals can harness AI as a creative partner—not a replacement—to generate content that’s personal, compelling, and unmistakably human.
Video
Bridge Builders of Clean: Inside the Life of a Manufacturer Rep
Business and Management
Mark Presho explores a day in the life of a rep who bridges the gap between manufacturers, distributors, and end users.
Video
The Military Mindset
Business and Management
Dean DiSibio is a business leader with a strong military background, serving as a colonel in the U.S. Army Reserve.
Video
Leading With Purpose: Growth, Culture, and Strategies
Business and Management
In this episode of Straight Talk!, we sit down with Phillipe Mack, Senior Vice President of Corporate Development at Bee‑Clean Building Maintenance, a North American service provider.
Video
Why Your LinkedIn Strategy Is Failing—And How to Fix It Fast
Business and Management
In today’s digital-first world of business, LinkedIn is more than just a professional profile—it’s a prospecting powerhouse.
Video
Don’t Get Poached: 4 Rules to Keep Your Top Accounts Secure
Business and Management
As customer expectations shift and competitors constantly circle, retaining your best clients requires strategy, attention, and a little bit of old-school charm.
Video
Tariffs, Trade, and Turbulence: How Acme is Navigating Global Supply Chain Chaos
Business and Management
In this episode, we sit down with Ron Attman, the Co-CEO at Acme Paper and Supply Company, to talk about the unpredictable cost of goods, shifting manufacturing strategies, and what it takes to stay competitive in a volatile global market.
Video
Are You Qualified for Healthcare Cleaning?
Infection Control
The difference between a properly trained healthcare cleaning team and an unprepared contractor can be measured in patient outcomes and regulatory violations.
Article
Iris Verdi is a health care facility cleaning expert with KBS, and in this episode of Straight Talk!, she breaks down what it truly takes for a cleaning company to be qualified for work in hospitals, clinics, and medical offices.
Video