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Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Troy Harrison
October 10, 2024 Jeff Cross

BEAT the DELETE!

Business and Management

In this interview, we’re diving into the theme “Beat the Delete” with a business coach who will share proven strategies to help you connect with your audience and avoid getting lost in the noise.

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Slavitza Demaine
October 2, 2024 Jeff Cross

The ISSA Impact: From Immigrant to Innovator–Slavitza Demaine’s Journey to Leadership in Cleaning

Business and Management

In this episode of Straight Talk!, we explore Slavitza Demaine's inspiring journey to the United States and her rise to success.

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Jeff Carmon
September 25, 2024 Jeff Cross

Mastering the Art of Price Renewal: Strategies for Navigating Tough Conversations

Business and Management

In this episode of Straight Talk!, learn how to craft and implement your own price renewal strategy plan

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Dean Mercado
September 24, 2024 Jeff Cross

Top 10 Content Ideas to Boost Your Cleaning Business and Engage Clients

Business and Management

In this episode of Straight Talk!, learn the top 10 effective types of content that small businesses in the cleaning industry can create to educate, entertain, enthrall, and engage their target audience.

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Chuck Violand
September 23, 2024 Jeff Cross

Craft a Roadmap for Operational Success with Policies, Practices, and Procedures

Business and Management

Business coach Chuck Violand, the founder of Violand Management Associates, shares proven strategies that every business owner and entrepreneur should know.

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Dave Khale
September 17, 2024 Jeff Cross

The Untrainable Trait Critical to Sales Success

Business and Management

In this episode of Straight Talk!, we explore a critical yet often overlooked trait when hiring salespeople: character.

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Troy Harrison
September 17, 2024 Jeff Cross

The Evolution of Sales Prospecting

Business and Management

As technology advances, the balance between automation and human interaction in prospecting will likely continue to evolve.

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Chuck Violand
August 29, 2024 Jeff Cross

The Role of Performance Management in Building Your Business Empire

Business and Management

In this episode, business coach Chuck Violand, Violand Management Associates founder, shares strategies that all business owners and entrepreneurs need.

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Jeff Carmon
August 28, 2024 Jeff Cross

Developing and Implementing a Company Performance Dashboard

Business and Management

In this episode of Straight Talk!, learn from Jeff Carmon, the director of business development with Frantz Building Services and a consultant with Elite Business Coaching, on how to sell cleaning services more effectively and profitably.

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Ed Nichols
August 22, 2024 Jeff Cross

Beyond Clean: An Insider Look at ISSA Show North America 2024

Ed Nichols, director of ISSA Show North America, provides an insider look at what is new and unique this year at ISSA Show North America, the industry’s biggest and best trade show.

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Dean Mercado
August 22, 2024 Jeff Cross

The Top 10 Mistakes That Keep Your Company From Growing

Business and Management

Dean Mercado shares a list of business mistakes that must be recognized and overcome for a company to succeed in a competitive marketplace.

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ISSA Launches New Technology and Innovation Committee
August 8, 2024 Jeff Cross

ISSA Launches New Technology and Innovation Committee

Business and Management

In this episode of Straight Talk!, committee leaders Karina Neff, Ricky Regalado, and Jill Frey share details on the formation, growth, and goals of this new Technology and Innovation Committee.

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