Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

RFP
May 22, 2026 Jeff Cross

Stop the Information Dump: Why Clearer Proposals Win More Cleaning Contracts

Business and Management

If you want to improve close rates, strengthen communication, and stand out from competitors, this discussion offers practical insight for cleaning and restoration professionals alike.

Video
Novonesis
May 18, 2026 Sponsored by Novonesis

From the Lab to the Reprocessing Floor: How Enzymatic Detergents Get Tested, Chosen, and Trusted

Products

Hear how Ingredients + Specialties from Univar Solutions and Novonesis are helping organizations improve detergent development through technical expertise, ingredient support, and customized solutions.

Video
DCS Global
May 18, 2026 Sponsored by Novonesis

Where Cleaning Contracts Are Really Won or Lost

Products

Randy Burke and Jason Little at DCS Global break down one of the biggest hidden challenges in the cleaning and facility services industry: transition anxiety.

Video
cleaning in biohazard gear
May 13, 2026 Jeff Cross

Is the Cleaning Industry Ready for What’s Coming?

Infection Control

Get practical insights on how to properly approach biohazard incidents, protect workers, reduce risk, and avoid common cleanup mistakes.

Video
male clean
May 13, 2026 Jeff Cross

Why New Cleaning Employees Quit Before They Ever Settle In

Business and Management

Over 55% of cleaning industry new hires quit within the first 60 days—and many companies are asking the wrong question about why.

Video
upward arrow graphic
April 30, 2026 Jeff Cross

When Growth Works Against You

Business and Management

Growth should feel like progress—but for many businesses, it creates more problems than it solves.

Video
AI graphic
April 22, 2026 Jeff Cross

Stop Using One AI Tool for Everything

Business and Management

Dean Mercado breaks down a smarter way to use AI: matching the right tool to the right job.

Video
Five Technologies That Clean the Air
April 14, 2026 Jeff Cross

Five Technologies That Clean the Air

Products

Despite the sprawling variety of air purifiers on the market, every one of them uses some combination of just five technologies: filters, ionizers, ozone generators, ultraviolet light, and ultraviolet light with a target plate.

Article
Novonesis
April 10, 2026 Sponsored by Novonesis

The Chemistry Behind the Clean: Detergents and Enzymes in Medical Device Reprocessing

Products

Cleaning is the foundation of effective medical device reprocessing (MDR)—and not all detergents are created equal.

Video
Larry Levine
April 1, 2026 Jeff Cross

The Discipline Behind Consistent Results

Business and Management

Levine made the case that long-term success in sales isn’t built on big wins or chasing the next silver bullet—it’s built on small, repeatable actions done day after day.

Video
Troy Harrison
March 31, 2026 Jeff Cross

Why Better Sales Training Won’t Fix Your Sales Problem

Business and Management

If you’re a business owner, sales leader, or anyone responsible for growth, this is a practical, no-nonsense look at how to fix what’s really holding your sales team back.

Video
Well Ye
March 31, 2026 Jeff Cross

Activate Your Ghost Protocol to Keep Candidates From Disappearing

Business and Management

Ye draws a sharp distinction between two kinds of candidate disappearing acts.

Video