Jeff Cross

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].


Articles by Jeff Cross

Balancing Boots on the Ground with Brains in the Office
September 17, 2025 Jeff Cross

Balancing Boots on the Ground with Brains in the Office

Business and Management

In this episode of Straight Talk!, Elite BSC coach and consultant Jeff Carmon unpacks how to manage both the demands of the field and the responsibilities of the office without losing sight of what matters most.

Video
Win the Week at ISSA Show North America 2025
September 16, 2025 Jeff Cross

Win the Week at ISSA Show North America 2025

Business and Management

In this episode of Straight Talk!, Laurie Sewell lays out a simple game-plan that keeps you focused, energized, and selective.

Video
Unlock the Secrets to Leadership
September 15, 2025 Jeff Cross

Unlock the Secrets to Leadership

Business and Management

Dean DiSibio, founder of the Colonel’s Leadership Council, makes the case that the single most significant driver of organizational success is leadership.

Video
Clone the Owner® 2.0: How to Build a Business That Doesn’t Break When You Step Away
September 10, 2025 Jeff Cross

Clone the Owner® 2.0: How to Build a Business That Doesn’t Break When You Step Away

Training

At ISSA Show North America 2025, Dean Mercado, founder and CEO of Online Marketing Muscle, is teaching a proven methodology for building companies that run smoothly even when the owner steps away.

Article
ISSA VEO
September 2, 2025 Jeff Cross

ISSA VEO Conference Puts Hispanic Leadership Center Stage In Chicago

Business and Management

The ISSA VEO Conference—Visión, Empeño, Oportunidad—will debut in Chicago on Sept. 29 to 30.

Video
The Testimonial Trap: Your Best Sales Tool—Or Your Biggest Blind Spot?
August 28, 2025 Jeff Cross

The Testimonial Trap: Your Best Sales Tool—Or Your Biggest Blind Spot?

Business and Management

In this episode of Straight Talk!, sales expert Troy Harrison explains how companies need to rethink the way they gather, structure, and use testimonials.

Video
Excelling to $4M From Grassroots, Branding, and Social Media
August 27, 2025 Jeff Cross

Excelling to $4M From Grassroots, Branding, and Social Media

Business and Management

Learn how to building your cleaning business through grassroots outreach; brand clarity; and smart, sustained social media.

Video
Dean Mercado
August 21, 2025 Jeff Cross

Busyness vs. Business in the Age of AI

Business and Management

In this episode of Straight Talk!, explore how commercial cleaning companies can protect themselves when hiring subcontractors and what the insurance industry can do to support those efforts.

Video
For BSCs, Big or Small, Strategy Decides It All
August 19, 2025 Jeff Cross

For BSCs, Big or Small, Strategy Decides It All

Business and Management

In this episode of Straight Talk!, explore how commercial cleaning companies can protect themselves when hiring subcontractors and what the insurance industry can do to support those efforts.

Video
Unlocking Tech Secrets: Insights from Three Leading Software CEOs
August 7, 2025 Jeff Cross

Unlocking Tech Secrets: Insights from Three Leading Software CEOs

Technology and Trends

This session at ISSA Show North America 2025 will teach attendees how to make technology their competitive advantage.

Video
Brush Up on Resilient  Flooring
August 6, 2025 Jeff Cross

Brush Up on Resilient Flooring

Hard Floors

Resilient flooring includes dozens of variations—vinyl composite tile (VCT), luxury vinyl tiles (LVT), stone plastic composite (SPC), wood plastic composite (WPC), linoleum, woven vinyl, cork, and rubber—each with different materials, coatings, moisture sensitivities, and cleaning requirements.

Article
Moneyball Season 2: Harness AI With Your Real-Time Data to Increase Margins and Lose Fewer Buildings
August 5, 2025 Jeff Cross

Moneyball Season 2: Harness AI With Your Real-Time Data to Increase Margins and Lose Fewer Buildings

Technology and Trends

This session at ISSA Show North America 2025 will challenge contractors to look at the data they already have—payroll, labor records, quality assurance reports, customer feedback, job costing, and profit-and-loss statements—and use it to make smarter decisions.

Article