Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
In this episode of Straight Talk!, sales expert Troy Harrison explains how companies need to rethink the way they gather, structure, and use testimonials.
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Learn how to building your cleaning business through grassroots outreach; brand clarity; and smart, sustained social media.
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In this episode of Straight Talk!, explore how commercial cleaning companies can protect themselves when hiring subcontractors and what the insurance industry can do to support those efforts.
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In this episode of Straight Talk!, explore how commercial cleaning companies can protect themselves when hiring subcontractors and what the insurance industry can do to support those efforts.
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This session at ISSA Show North America 2025 will teach attendees how to make technology their competitive advantage.
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Resilient flooring includes dozens of variations—vinyl composite tile (VCT), luxury vinyl tiles (LVT), stone plastic composite (SPC), wood plastic composite (WPC), linoleum, woven vinyl, cork, and rubber—each with different materials, coatings, moisture sensitivities, and cleaning requirements.
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This session at ISSA Show North America 2025 will challenge contractors to look at the data they already have—payroll, labor records, quality assurance reports, customer feedback, job costing, and profit-and-loss statements—and use it to make smarter decisions.
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In this episode of Straight Talk!, explore how commercial cleaning companies can protect themselves when hiring subcontractors and what the insurance industry can do to support those efforts.
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In this episode of Straight Talk, Jeff Cross sits down with Will Tygart, author of The Internet Was Always a Giant RAG System, to dig into what’s happening now with search and AI.
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In this episode with sales expert Troy Harrison, we dive into why incoming leads—especially those generated through web lead forms—require a unique approach to convert effectively.
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At ISSA Show North America 2025, Tom Shay will present two high-impact sessions designed to help business owners take control of their financial future and leadership success.
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In her presentation at ISSA Show North America 2025, Laura Craven, with Imperial Dade, will introduce attendees to Custom GPT Assistants, AI-driven tools that can be tailored to meet specific business needs.
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