Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
In this episode of Straight Talk!, JT Kraai discusses the most critical ‘little things’ that business owners often overlook when preparing to sell.
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In this episode of Straight Talk!, we explore the art and science of creating the perfect prompt for generative AI.
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Jeff Carmon shares his thoughts on how to craft a compelling narrative that sets your business apart.
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In this episode of Straight Talk!, ISSA Media Director Jeff Cross introduces to the industry Elena Wuchner, the 2025-2026 president of the Workplace Solutions Association (WSA), a division of ISSA.
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In this episode of Straight Talk!, business Coach Troy Harrison shares his perspectives on hiring the very best salespeople for your company, and what you should focus on when searching for top talent.
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Dr. Gavin Macgregor-Skinner shares what separation from the WHO means for ISSA and its member organizations.
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Dr. Gavin Macgregor-Skinner, senior director of ISSA, shares his thoughts on bridging the gap between intention and action and maybe an idea for a great citizen science project.
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In this episode of Straight Talk!, John Nothdurft discusses the 2025 ISSA Clean Advocacy Summit, the must-attend event for cleaning industry professionals passionate about driving change.
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In this episode of Straight Talk!, IICRC-approved instructor and industry consultant Shawn Bisaillon shares his personal experience about the reality of how clean—or NOT clean—hotel rooms may be.
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From crafting engaging website content to leveraging the power of SEO, email campaigns, and personalized experiences, you will take away tips that any B2B company can use to attract leads, build trust, and drive growth.
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With $1.2 million in federal funding, the ISSA-spearheaded Making Safer Choices project focuses on promoting the use of EPA Safer Choice-certified cleaning products.
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Have you set any New Year’s resolutions to enhance your operations or boost your revenue?
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