Karina Villasenor

As the vice president of human resources (HR) at building services contractor 4M Building Solutions, I am proud to share my journey and my dedication to our team members and the cleaning industry. I am focused on driving growth and opportunities for 4M’s employees. I have been working in the cleaning industry since 2007. It was a new industry for me, but upon entering it, I quickly realized it is the people’s industry (estamos en la industria de la gente) and that the people working within the industry are driving it, often without the support and recognition they deserve. What continues to attract me to the cleaning industry is the ability to create opportunities for our front-line professionals and the chance to make a tangible impact on our team members’ career advancement and personal growth. Empowering the people I was inspired to join ISSA’s VEO initiative when it began last year because it aligns perfectly with my passion for helping front-line workers succeed, giving them visión, empeño (effort), and oportunidad (opportunity). I have been championing the VEO movement by partnering with 4M’s executive team to redefine workplace culture. I am proud to support programs that develop future leaders. My involvement with VEO enables me to provide a platform to advocate for the advancement of Hispanic professionals and to champion inclusion within the industry. It was about time! (Ya era hora!) Fueling my career Through my work with VEO, I have gained a deeper understanding of how to better support our diverse workforce and ensure that opportunities are accessible in every language. It has reinforced the importance of compassion, loyalty, and strength in leadership. As a recipient of the 2025 ISSA VEO Visionario Award, I am incredibly honored and proud. It is a tremendous validation of the hard work my team and I put into our culture, and it inspires me to continue driving meaningful change. I look forward to continuing to empower our team members and to building a culture of growth and opportunity in the cleaning industry. Register for the 2026 VEO Conference Registration is open for the 2026 VEO Conference, Sept. 28-29, at the Renaissance Dallas Hotel. The conference agenda includes half- and full-day workshop sessions in three tracks: strengthening financial literacy, personal and professional growth, and mastering technology. The first day ends with a networking reception and the second day concludes with a gala celebration. Visit issa.com/veo-conference to register. In addition to the annual conference, VEO offers a year-round education and networking platform that creates pathways for leadership mobility, career growth, and business empowerment. Opportunities include education through sponsored workshops and bilingual leadership programs, participation on the VEO Committee, and nomination for the Visionario Awards. Visit issa.com/veo to learn more.

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Karina Villasenor

Vice President, Human Resources, 4M Building Solutions

Articles by Karina Villasenor

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