Clean Carpet Adds to Favorable Impression of Long-Term Care Facilities

Floor cleanliness is crucial in the safety and health of residents in long-term care facilities. A new survey from Whittaker Co. found that carpet cleanliness not only protects the health of nursing home residents, it also gives a good impression of the facility.

The survey of 2,059 adults found that 54% would question the quality of care in a long-term care facility if they noticed dirty carpet in the building.

“Because they are home to older Americans, including some with compromised immune systems, long-term care facilities should prioritize cleanliness from the ground up,” said Joe Bshero, Whittaker director of technical services. “Proper carpet care is essential, as it has a positive impact on cleanliness and the way a facility is perceived not just by residents and employees, but the families that visit and have high expectations of the care their loved ones receive.”

The survey also found that upon noticing dirty carpet at a long-term care facility:

• 54% of survey respondents would complain to management 
• 48% would question the facility’s commitment to resident and staff health
• 46% would assume the facility is not properly cleaned 
• 44% would consider an alternative facility for themselves or a family member to reside in
• 40% would tell friends, family, or other residents about the lack of cleanliness 
• 30% would complain to the local Department of Public Health 
• 19% would write a negative review online.

Survey respondents 65 and older are more likely than their younger counterparts to be influenced by dirty carpet, with 77% noting they would complain to management or the local Department of Public Health compared 57% of those ages 18-64.

“The novel coronavirus pandemic has put added pressure on long-term care facilities to keep residents safe, healthy and happy,” said Bshero. “Facility managers should view carpet care as a necessary strategy for removing unwanted soils, keeping flooring looking like-new and upholding brand reputation.”

Avoid people forming a poor impression of your facility based on the carpet. Register for the ISSA Cleaning Management Institute (CMI) Carpet Care Certification: Key Elements to Superior Carpet Care, on November 9 to learn best practices in spot and stain removal, daily care, interim maintenance techniques, and deep cleaning using extraction.