Don’t Get Stuffy With Social Media

If you’re looking for a new way to reach customers, don’t discount the power of social media. Facebook, Twitter, Instagram—one of more of these social media platforms may help you spread the word to your preferred clients, according to Jeff Cross, ISSA editorial director, the speaker at “Social Media for Business Success,” an educational session at ISSA Show North America 2019, held in Las Vegas this week.

Cross told his audience that the goal of social media is not only to get comments and likes, but also to get your post shared so more people see it. He recommended three steps for social media success:

1. Make sure your message meets the demographic you are trying to reach as far as age, income level, and location. Also consider the age of your customers before choosing a social media platform. “Older customers like Facebook while younger customers may prefer Twitter or Instagram,” Cross said.
2. Pay attention to the look of your message. Images of clean rooms, along with pictures of pets and babies, are more effective than pictures of dirty rooms that haven’t been cleaned yet. If you can include an image that has special meaning to local customers, that often brings more attention to your post.
3. Be creative, funny, and light with your post. Never post just words; be sure to include a picture. “It’s called social media, not stuffy media, so have fun with it,” said Cross.