Free Webinar: How to Match Methods and Chemistry to Carpet Care Challenges

April 2, 2020

Forward-thinking carpet care professionals are quick to adapt new technologies and processes in order to become more proficient with their work.

With that in mind, the editorial team at Cleaning and Maintenance Management magazine are producing a special one-hour, interactive webinar concentrating on how to improve carpet cleaning procedures and tackle tough cleaning challenges.

Don’t miss The Right Match webinar at 12 p.m. EDT / 11 a.m. CDT on Tuesday, April 14. Registration is free and by signing up you will receive a recording  of the presentation after the live event.

Register today and save your spot for this webinar.

Sponsored by SoftBank Robotics, industry experts and IICRC-approved instructors Jeff Cross and Mark Exner will take you beyond the fundamentals in carpet care to learn advanced procedures for better spot and stain removal as well as the latest developments in carpet fibers and cleaning systems.

Meet the speakers

Jeff CrossJeff Cross is the editorial director of ISSA Media, which includes Cleanfax, Cleaning and Maintenance Management, and ISSA Today magazines, and all related digital publications and products. He is the previous owner of a successful cleaning and restoration firm. Cross also works as a trainer and consultant for business owners, managers, and front-line technicians, and is an IICRC-approved instructor.

Mark ExnerMark Exner is president of Restoration Training Services. Exner began his career in the cleaning industry in 1974. While working toward his degree in law enforcement, he took a job in a hospital environmental services department and the rest is history. Currently, Exner instructs ISSA’s Cleaning Management Institute’s Certified Custodial Technician and Train the Trainer programs, as well as courses in carpet cleaning, upholstery cleaning, and more.

During the event, attendees can ask Cross and Exner their toughest questions and get valuable, how-to advice on addressing any issue with carpet care.

What you will learn:

  • The difference between a spot and a stain and how this affects the cleaning process
  • How to identify the class of spots and stains
  • How to match cleaning methods and chemistries to specific challenges
  • How color-safe bleaches can be used to remove the toughest stains
  • Best practices to remove stains caused by coffee, ink, blood, synthetic dyes, candle wax, gum, etc.
  • Latest developments in carpet fibers
  • Cleaning advantages of newer carpet fibers available today
  • How automation is impacting carpet cleaning/workloading.


The CMM Carpet Care Webinar is free. However, advance registration is required. Register here.


Sponsored by:


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