Henkel Invests in Cleaning Products Start-Up

Henkel Consumer Goods Inc., parent company of Dial Professional, has invested US$5 million in Truman’s Cleaning LLC.

The direct-to-consumer brand offers non-toxic, concentrated hard cleaning products and is focused on reducing its packaging and transportation footprint while increasing sustainability. According to OPI, Truman’s launched earlier this year.

“Convenience and sustainability are top-of-mind for an increasing number of today’s consumers, and we continuously advance our portfolio while addressing these topics,” said Robert Günther, corporate director of Henkel Ventures, the company’s corporate venture capital unit.