ISSA VEO Conference Convenes Leaders & Rising Professionals in Dallas

ISSA, The Association for Cleaning and Facility Solutions, opened registration for the 2026 ISSA VEO Conference (Visión. Empeño. Oportunidad.), Sept.28–29 at the Renaissance Dallas Hotel in Dallas. Hosted during National Hispanic Heritage Month, the Dallas gathering will convene leaders, entrepreneurs, and rising professionals committed to advancing Hispanic representation across the cleaning and facility solutions industries.

After a successful launch in Chicago in 2025, the VEO Conference returns with an expanded vision for Dallas: To unify, support, and elevate the professionals shaping the future of the cleaning and facility solutions industries. The conference is a cornerstone of the year-round VEO platform, which creates pathways for leadership development, professional education, networking, recognition, and community engagement.

“Hispanic professionals represent the heart of our industry,” said ISSA Executive Director Kim Althoff. “Bringing VEO to Dallas during National Hispanic Heritage Month gives us an even stronger platform to celebrate the community while investing in the leaders, innovators, and business owners who will continue shaping our industry for generations to come.”

The conference addresses a critical industry need: Nearly 70% of the front-line cleaning workforce is Hispanic. Through bilingual education, meaningful networking, and practical business strategies, VEO empowers attendees at every stage of their professional journey.

This year’s conference centers around three core leadership pillars:

• Strengthening Financial Literacy
• Increasing Personal and Professional Growth
• Mastering Technology.

Headlining this year’s program is keynote speaker Cherian Thomas, head of global rand partnerships at T-Mobile, who will deliver an energizing message aligned with VEO’s focus on leadership, opportunity, and business growth. Attendees will also experience interactive workshops, bilingual education, executive networking, the prestigious Visionario Award presentation, and the celebratory VEO Gala on Sept. 29.

ISSA Chief Engagement Officer Karina Neff and Karina Villaseñor, vice president of human resources at 4M Building Solutions and 2025 VEO Visionario Award Winner, will cohost the 2026 VEO Conference, welcoming attendees, guiding key moments throughout the program, and celebrating key leaders who are shaping the future of the industry. 

“The energy and connections created during last year’s inaugural conference demonstrated just how important this community is,” Neff said. “This year’s conference builds on that momentum by delivering even more opportunities to learn, connect, and inspire one another. VEO is helping shape a stronger, more representative future for our industry.”

Designed for executive decision-makers, presidents, CEOs, founders, owners, operational leaders, senior leaders, and rising professionals, the event will deliver practical strategies, powerful connections, and leadership insights for attendees at every stage of growth. 

Sponsored by CleanBoss Pro, Rubbermaid Commercial Products, and Tork, the program begins Monday, Sept. 28, with a conference kickoff, half-day workshop sessions, and a networking reception. Tuesday, Sept. 29, features full-day workshop sessions featuring leaders from across the cleaning and facility solutions space and a closing gala celebration. 

Early-bird pricing is available through Aug. 14. Registration, hotel information, room-block details, sponsorship opportunities, and Visionario Award nominations are available at issa.com/veo-conference.