Videos

Videos Archive

Linda Lybert
January 29, 2026 Jeff Cross

Where Collaboration Turns Into Action: Inside the Healthcare Surfaces Summit 2026

Health and Safety

Registration is now open for the Healthcare Surfaces Summit 2026 taking place May 5 to 6.

Video
Larry Levine
January 26, 2026 Jeff Cross

Don’t Get Stuck in the Friend Zone

Business and Management

Larry Levine, the author of Selling from the Heart, dives into what it means to inspire customers, rather than just satisfy them.

Video
Jeff Carmon
January 19, 2026 Jeff Cross

The Hidden Roadblock in Cleaning Contracts: Internal Alignment

Business and Management

In this episode featuring Jeff Carmon, a business coach with Elite BSC, we explore the core ideas behind The Challenger Customer and how building service contracting business owners can move beyond price-driven conversations.

Video
Dean Mercado
January 16, 2026 Jeff Cross

Cognitive Offloading and the Cost of Letting AI Decide

Business and Management

In this episode, Dean Mercado of Online Marketing Muscle digs into the debate of whether AI making us smarter—or quietly weakening our ability to think.

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Troy Harrison
January 12, 2026 Jeff Cross

What Sales Culture Really Means—and Why Most Companies Get It Wrong

Business and Management

We take a closer look at what sales culture really means and why it plays such a critical role in long-term business growth.

Video
Dave Kahle
January 8, 2026 Jeff Cross

When Sales Break Down From the Inside

Business and Management

In this episode, Dave Kahle breaks down what happens when co-workers undermine your sales efforts and why frustration with internal teams is so common for sales professionals.

Video
Tru-D Care
January 7, 2026 Sponsored by Tru-D

Inside Tru-D SmartUVC: The Importance of Service and Upkeep for UVC Disinfection

Products

In this episode of Straight Talk!, we examine the technology behind UVC disinfection and what it takes to keep it operating at its peak long after installation.

Video
PDI
January 7, 2026 Sponsored by PDI

One Wipe. One Minute. One Solution. PDI Raises the Standard for Infection Prevention

Products

This DemoXperience also highlights the needs of environmental services (EVS) teams, who don’t have time for complicated systems or messy refills.

Video
What Cleaning Contractors Get Wrong About ‘Good’ Customer Relationships
December 31, 2025 Jeff Cross

What Cleaning Contractors Get Wrong About ‘Good’ Customer Relationships

Business and Management

In service-based businesses, especially in the cleaning and building service contracting world, long-term success often hinges on relationships—not just contracts.

Video
Showtime Presentations: When the Live Pitch Decides the Cleaning Contract
December 30, 2025 Jeff Cross

Showtime Presentations: When the Live Pitch Decides the Cleaning Contract

Business and Management

Learn how to maximize your estimating and bidding process and land more commercial cleaning clients.

Video
Stop Chasing Revenue: The Financial Ratios That Reveal Business Health
December 29, 2025 Jeff Cross

Stop Chasing Revenue: The Financial Ratios That Reveal Business Health

Business and Management

Learn how tracking and analyzing data and spreadsheets gives building service contractors a true measure of how a company is doing financially.

Video
7 Blind Spots Threatening Business Growth in 2026
December 24, 2025 Jeff Cross

7 Blind Spots Threatening Business Growth in 2026

Business and Management

Forward-thinking entrepreneurs will focus on key business elements and define which businesses survive the next few years.

Video