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Dean Mercado - Buyer's journey
February 20, 2024 Jeff Cross

Dive Into the 3 Key Stages of a Buyer’s Journey

Business and Management

On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about three key stages of a buyer’s journey and how to use this psychology to help grow your company.

Video
Chuck Violand - Career advancement
February 16, 2024 Jeff Cross

Facilitating Career Path Development For Your People

Business and Management

In this episode of Straight Talk!, Chuck Violand, founder of Violand Management Associates and author of Forging Dynasty Businesses: The Competitive Edge of Enduring Teams, addresses how to best facilitate the advancement of your employees.

Video
Dave Kahle - Entertaining
February 15, 2024 Jeff Cross

How Entertaining Resulted in a $2 Million Client

Business and Management

In this episode of Straight Talk, Dave Kahle, owner of Kahle Way Sales Systems, offers insights and tactics to effectively leverage entertainment as a sales tool.

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Intent Data - Straight Talk
February 7, 2024 Jeff Cross

What Is Intent Data, and What Should You Do With It?

Business and Management

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses intent data—what it is and what you should do with it.

Video
Don’t Cry Over Spills on Hotel Carpet
February 7, 2024 Kathleen Misovic

Don’t Cry Over Spills on Hotel Carpet

Carpet

Organic stains from food and beverages, such as coffee and red wine, are very commonly found on carpet in hospitality facilities. Encountering a days-old stain is no reason to panic, although it might take a bit more effort to remove it

Article
3 Marketing Failures - Straight Talk
February 6, 2024 Jeff Cross

3 Recipes for Marketing Failure

Business and Management

On this episode of Straight Talk!, Dean Mercado, Online Marketing Muscle CEO, talks about three ways your marketing can fail—and why knowing what they are can help your business be more successful.

Video
Straight Talk! Roaches
January 31, 2024 Jeff Cross

When Roaches Raid

Facility Management

On this episode of Straight Talk!, Rob Fernback, the director of sales and franchise development at Complete Pest Solutions, explains how roaches survive and thrive, so that you can prevent and deal with infestations.

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Healthcare facility flooring
January 31, 2024 HCPA Floor Care Products Division

Floor Care in Healthcare Facilities

Hard Floors

A person’s first impression of cleanliness in a healthcare facility is typically based on the appearance of the floor. One element of a clean floor is effective cleaning and disinfecting regimens to support the infection prevention programs that healthcare facilities require.

Article
Lysol Pro Straight Talk - respiratory viruses
January 19, 2024 Sponsored by Reckitt’s Lysol Pro Solutions

Respiratory Virus Preparedness: The Vital Role of Hygiene Programs in Helping Safeguard Workplaces

Facility Management

In this episode of Straight Talk!, sponsored by Reckitt’s Lysol Pro Solutions, Brian Leafblad, R&D Senior Manager, Global Business Solutions, discusses how to help protect workers and visitors in your facility against trending respiratory viruses.

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David vs Goliath Straight Talk
January 18, 2024 Jeff Cross

David Versus Goliath: Can Small Businesses Compete Against Big Businesses?

Business and Management

In this episode of Straight Talk!, Chris Arlen, president of Revenue-IQ, and Brian Cradock, division president of IFS Group, a Kleen-Tech Services company, discuss how small cleaning businesses can come out ahead against bigger companies and be just as or even more successful as their larger counterparts.

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Dave Kahle - Commission Clawbacks
January 10, 2024 Jeff Cross

Do Commission Clawbacks Help or Hurt?

Business and Management

In this episode of Straight Talk!, Dave Kahle, owner of Kahle Way Sales Systems, discusses the commission clawback—the practice of reclaiming or reducing earned commissions if sales goals are not met. Does it really motivate your sales force to do better?

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Renegotiating RFPs
January 3, 2024 Jeff Cross

Renegotiating RFPs

Facility Management

On this episode of Straight Talk!, Randy Burke, the founder and CEO of DCS Global, shares his tips on how to successfully handle requests for proposals (RFPs) in a competitive marketplace and how to later renegotiate the contracts you won.

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