Two Presentations, One Goal: Build Your Business!

At ISSA Show North America 2025, most industry experts present just once. This year, Tom Shay is going above and beyond with two high-impact sessions designed to help business owners take control of their financial future and leadership success.

Shay is a nationally recognized small business management expert with more than 25 years of hands-on experience running his family’s retail enterprises. As the founder of Profits Plus Solutions, a bestselling author, columnist for over 70 trade publications, and a certified speaking professional (CSP), he has spent his career helping business owners strengthen their leadership, improve profitability, and navigate the challenges of growth.

In Shay’s first presentation, “What Your Accountant Is Not Telling You,” he will reveal the hidden financial pitfalls that many small businesses overlook—things standard accounting reports often don’t reveal—and explain how to interpret key metrics that drive long-term profitability and success.

His second presentation, “You Can Hire a Manager, But You Can’t Hire an Owner,” will focus on the critical mindset shift needed for growth. Shay will explain how owners can lead with accountability and vision, even when others handle day-to-day operations.

Both sessions promise to deliver practical insights that cleaning and restoration business owners can implement immediately. Whether you want to gain more value from your financial data or strengthen your leadership culture, Shay has strategies you won’t want to miss.

Questions to think about as you attend:

  • What is the most overlooked financial indicator that business owners should be tracking—one that doesn’t typically appear on a standard profit and loss statement?
  • What specific behaviors or decisions separate an owner’s mindset from that of even the best manager, and how can owners instill that mindset across their team?

Don’t miss this opportunity to learn from one of the most experienced small business experts in the industry. 

Register for ISSA Show North America 2025 at issashow.com.

 

 

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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