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Video: Defining Sustainability—A Business Framework for Generational Companies

Stephen P. Ashkin, founder of the Ashkin Group and CMM’s Sustainable Solutions columnist, defines sustainability for companies in a new light in this Straight Talk! episode with ISSA Media Director Jeff Cross.

Ashkin says sustainability definitions are typically equal parts inspiration and aspiration. But for the cleaning industry and other companies in the service sector, it may be important to define sustainability using more business-oriented terms—terms that connect the operational strategy and tactics directly to the long-term guiding framework of a business.

Watch the video to learn more and look for Ashkin’s related article in the July/August 2022 issue of CMM.

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Video: Defining Sustainability—A Business Framework for Generational Companies
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