Ron Segura

Highlight these four essentials in your proposal to stand above the competition.

It is time to identify and clearly communicate the benefits your disinfection program brings to your customers.

Digital branding is about establishing an online identity and cultivating positive feelings about a company.

A descriptive company logo includes text along with commonly recognized images or designs that communicate the type of products or services you are offering.

Gestures play an important role in making a good impression on potential clients. Are your presentation skills up to speed? Evaluate your potential for contractor success here.

You don't have to be completely confident with the English language to give a good presentation. Keep these three tips in mind to deliver an effective oral report.

A cleaning contract will not always go to the lowest bidders. It will go to the contractors who convince the client of all the features and benefits their companies bring to the table.

Cleaning contractors often believe that customers select janitorial services based on which contractor has the lowest bid. They are both right and wrong.

A solid company culture enables people inside and out of the company to know the company’s philosophy and values, even if business strategies change.

Writing regular posts, sending congratulatory messages to your contacts,and making/soliciting recommendations are effective ways to use LinkedIn for long-term marketing of your business.

After you find potential clients though LinkedIn, you need to reach out to them. A subtle approach in which you suggest a brief phone consultation works best.

LinkedIn is an invaluable tool for finding new clients. In the first part of this 3-part series, learn how to set up a LinkedIn account, find connections, and contact with potential customers.