Consumer Demand for Disinfecting Wipes Remains Strong

More than a year after store shelves were empty of disinfecting wipes, the demand for wipes remains strong. A survey by the American Cleaning Institute (ACI) found 83% of American households use cleaning, disinfectant, or antibacterial wipes at least once a week.

The online survey of more than 1,000 adults, conducted by international market research firm Ipsos on behalf of ACI in February, sought to determine if consumer cleaning and disinfecting practices established during the COVID-19 pandemic would continue.

The survey results found:

• 92% of respondents have used a cleaning, disinfectant, or antibacterial wipe
• 29% used a wipe product every day of the week
• 52% indicated they keep wipes in two or three locations around the house
• 64% reported that effectiveness is the most important factor when deciding which type of cleaning wipe to buy
• 62% of respondents plan to continue pandemic-related cleaning behaviors for the health and wellness of others.
  
  

“Cleaning is caring,” said Brian Sansoni, ACI’s senior vice president of communications, outreach, and membership. “Proper use of cleaning and disinfecting wipes is a part of that process. Millions of Americans will continue to rely on these products as a part of their daily and weekly routines to help keep their households clean and safe. It’s important for wipe and cleaning product manufacturers to re-emphasize smart, targeted hygiene practices that focus on the safe, proper and beneficial use of their products.”