Hotel Guests Rank Clean Bed as Top Priority

Survey finds hotel patrons value hygiene over location and service

September 11, 2019

When it comes to getting a good night’s sleep, a survey conducted by Procter & Gamble Professional found clean bed sheets and a fresh-smelling bed is most important to hotel guests, Cleaning Hygiene Today reports.

The survey of 2,000 British hotel patrons found that 78% sleep better in a clean room and 84% would not visit the hotel again if their room was dirty. Most (71%) would walk out of a hotel if they found dirty sheets on the bed, and 69% would not tolerate a dirty bathroom. Almost all the survey respondents (97%) are disturbed by evidence of previous guests in their room, with 66% reporting they don’t want to see a stranger’s hair in their room’s shower.

When checking hotel reviews online, 78% said cleanliness was the most important factor they considered when booking a hotel room, with location being the second priority (64%) and service coming in third (56%).

Survey respondents chose the following qualities as most important when choosing a hotel room:

  • A fresh-smelling bedroom (67%)
  • An immaculate bathroom (63%)
  • Fresh-smelling bed linen (61%)
  • No stray hairs in the bedroom or bathroom (45%)
  • Bright, white sheets (43%)
  • No dirty ring around the bathtub (42%)
  • Comfortable room temperature (39%)
  • Natural light (37%)
  • A decent sized of bed (36%)
  • A lovely view from the window (28%)

Latest Articles

ISSA Show Highlights Sustainability
September 28, 2026 Stephen P. Ashkin

ISSA Show Highlights Sustainability

September 24, 2026 Jeff Cross

Stop Chasing Tactics and Find Your Marketing Recipe

September 24, 2026 Jeff Cross

When a Cleaner Quits, the Costs Keep Coming

Sponsored Articles

Better Hygiene, Better Business
September 10, 2026

Better Hygiene, Better Business

September 10, 2026

The Clear Choice for Clean

September 10, 2026

Everything They Need for the Shift. Nothing They Don’t Need.

Recent News

SaferChoice

Bipartisan Bill Would Codify EPA’s Safer Choice Program

Read the Latest Edition of ISSA’s INCLEAN Magazine

ISSA VEO Conference Opens in Dallas