It’s Not too Early to Prepare for National Cleaning Week

Promote your business and share the value of clean March 22-28

February 21, 2020

Spring cleaning season is coming up, and so is a time dedicated to professional cleaners—National Cleaning Week on March 22-28. As the worldwide cleaning association, ISSA is calling upon those in the cleaning industry to not only take the week to celebrate the value of clean, but also to bring its importance to the public’s eye.

As critical as cleaning is to public health, the environment, and the economy, many people tend to take cleaning for granted to the point it’s almost invisible. At a webinar this week promoting National Cleaning Week, John Nothdurft, director of government affairs for ISSA, suggested ways cleaning professionals can elevate the profession which does so much to keep people healthy in schools, hospitals, and other public buildings as well as in homes.

 “A lot of people assume cleanliness rather than demand it,” Nothdurft said. “We want the public to demand it.”

Nothdurft suggested that cleaning professionals use the week to draw attention to their own businesses by running special sales and promotions. They also can use the week to spread the importance of cleaning by getting involved in advocacy efforts that support the industry; promote cleaning week by using ISSA’s graphics (available at www.ISSA.com/NCW) on their social media, websites, and promotional materials; and sharing their cleaning impact stories with ISSA.

“Words matter, but stories persuade,” Nothdurft said.

Whatever your strategy this cleaning week, getting the word out will not only help your business and spread the message on the value of clean, it also will bring positive attention to those working in the industry.

“National Cleaning Week is as a good time to thank custodians and cleaners working on the front line,” said Nothdurft.

Latest Articles

Shivek Gupta
July 10, 2025 Jeff Cross

The Buyer’s Playbook: What Makes a BSC Stand Out in Today’s Market

July 9, 2025 CMM Staff

BSCs Navigate Change

July 9, 2025 Dr. Gavin Macgregor-Skinner

Preparing Evacuation Shelters for Hurricanes and Other Natural Disasters

Sponsored Articles

Setting a New Standard for Restroom Dispensers
July 3, 2025 Sponsored by Tork, an Essity Brand

Setting a New Standard for Restroom Dispensers

July 3, 2025 Sponsored by SPARTAN CHEMICAL CO.

DfE-Certified Restroom Disinfectant—No PPE Required

July 3, 2025 Sponsored by SOFIDEL AMERICAN CORP

School District Cuts Plumbing Costs With Sofidel

Recent News

Texas flooding

Texas Flood Ranks as The Deadliest US Freshwater Flood in About 50 Years

US Hits Troubling Milestone

Medical Organizations Sue the HHS Over Vaccine Policy