Most Americans Favor Sustainable Products

New survey finds people invested in brands that fight global warming

February 28, 2020

More than three-fourths of Americans surveyed (77%) said they prefer to purchase products from brands that prioritize sustainability efforts to fight global warming, according to a survey commissioned by Sofidel America Corp.

The online survey of more than 2,000 U.S. adults found that 64% see climate change as either a serious problem or a crisis and 27% strongly agree people should purchase sustainable products in efforts to protect the environment.

A commitment to environmentalism was strongest among younger adults surveyed, with 82% of respondents ages 18-34 agreeing they prefer to purchase from brands that prioritize sustainability.

Companies are taking notice of consumers’ views as nearly three in four companies integrate climate risk into their business practices, according to CDP Worldwide, a nonprofit charity that runs the global disclosure system for investors, companies, cities, states, and regions to manage their environmental impacts. Among professionals in the cleaning industry, two in five have found that buyers prefer products that help limit their paper waste.

Learn how facilities are implementing strategies to cut down on paper waste, such as using dispensers that provide a specific length of product and limit the amount restroom users can receive in a “second helping.”

Latest Articles

Jeff Carmon
January 19, 2026 Jeff Cross

The Hidden Roadblock in Cleaning Contracts: Internal Alignment

January 19, 2026 Allen P. Rathey

Using Robotics for Competitive Advantage

January 16, 2026 Jeff Cross

Cognitive Offloading and the Cost of Letting AI Decide

Sponsored Articles

Tru-D Care
January 7, 2026 Sponsored by Tru-D

Inside Tru-D SmartUVC: The Importance of Service and Upkeep for UVC Disinfection

January 7, 2026 Sponsored by PDI

One Wipe. One Minute. One Solution. PDI Raises the Standard for Infection Prevention

December 15, 2025 Sponsored by Novonesis

Inside the Art of Cleaning—and What Happens When It Fails

Recent News

New World Screwworm Moves into Northern Mexico

New World Screwworm Moves into Northern Mexico

What Are ISSA’s Policy Priorities for 2026?

Staten Island Park Restroom Wins Prestigious Architecture Honor