National Cleaning Week is Here

National Cleaning Week, March 28 – April 3, is finally here us and it is the ideal time to show your appreciation for frontline cleaning workers, custodians, and environmental services professionals.

“National Cleaning Week is a time to recognize the ongoing efforts of frontline cleaning professionals, provide essential workers with opportunities for growth, advocate for our industry, and support ISSA Charities efforts,” said ISSA Executive Director John Barrett. “Whether you’re new to the industry or have been a part of it for years, we hope you will join us and help push the industry forward at a time when it is needed most.”

With the big week upon us, GP PRO wanted to see if consumer regard for custodians remains high as it was at the beginning of the coronavirus pandemic. A February 2021 GP PRO survey found that while COVID-fatigue has become a growing sentiment in communities across the country, it has not hampered how consumers regard custodians. The most recent survey found that 55% of respondents perceive custodians more highly than they did at the pandemic’s start, compared to 56% of respondents in a June 2020 survey.

“Hurray for custodians and all those incredibly hardworking men and women who are maintaining schools, hospitals, office buildings, and all facilities during the ongoing coronavirus pandemic,” said Michelle Auda, GP PRO senior director of insights “These individuals are among the most deserving of our recognition and gratitude as they continue to put themselves on the frontlines to help ensure our safety. This pandemic at times seems never-ending, so it’s incredibly uplifting that many consumers value those who are helping us all make it through.”

National Cleaning Week offers a to celebrate the value of clean, such as advocating for policies that benefit the industry. ISSA invites industry professionals attend the Virtual Clean Advocacy Summit, March 30-31, 2021.

The Virtual Clean Advocacy Summit is a two-day event that brings together manufacturers, distributors, building service contractors, and residential cleaners to learn about public policy issues affecting the industry, like the Clean Start Tax Credit. The industry is essential in the fight against COVID-19 and the Summit will provide guidance on how to engage with elected officials and become an Advocate for Clean.

Learn more about National Cleaning Week and the Virtual Clean Advocacy Summit. Engage with ISSA on LinkedIn, Facebook, Twitter, and Instagram using #NationalCleaningWeek.