The Strategy Behind ISSA’s Rethink Clean Campaign

ISSA has made a promise—to change the way the world views cleaning. In this edition of Straight Talk!, Jon Adkins, ISSA Senior Vice President, recognizes this commitment as the core of ISSA’s recently launched Rethink What Clean Means campaign.

Watch the video below to learn more about the birth of the campaign and its dedicated focus on ISSA’s members. To check out the many elements of the campaign, including the Howie Clean It video series starring comedian Howie Mandel, visit rethinkclean.org.