Client Retention

In the online world, increasing abundant online visibility and attracting new website visitors is an effective, proven strategy for generating new business-to-business (B2B) leads and sales.

Standing out in the crowd takes courage, innovation, and a calculated strategy. After building a quality service, don’t hesitate to stand by it and shout it from the rooftops.

The U.S. Department of Labor recently released its final rule, updating the Fair Labor Standards Act's overtime pay requirements. Scott Tackett, a business development advisor with Violand Management Associates, explains the impact and path forward for businesses.

In this episode of Straight Talk!, join Jeff Carmon, Frantz Building Services director of business development and a consultant with Elite Business Coaching, as he explores the primary reasons behind employee turnover, the impact of various retention initiatives, and the innovative practices organizations are adopting to keep their best talent engaged and committed.

Discover timeless strategies that not only keep loyal customers coming back but also lure new ones in.

Positive online reviews can make the difference between getting booked for a cleaning service or not. Potential customers rely on what others say about your business to make buying decisions.

In this episode of Straight Talk!, Steve Toburen, founder of Home Front Success, shares three training tips that can help your technicians consistently represent your business in a positive light.

The time and effort invested to develop brand recognition and reputation for your small cleaning business will pay off.

Developing a strong follow-up system, tracking and analyzing your sales performance, setting clear and realistic goals, implementing a CRM system, and building a solid online presence, are just a few examples that will help you take your business to the next level.

In this episode of Straight Talk!, ISSA Media Director Jeff Cross interviews Dean Mercado, CEO of Online Marketing Muscle, regarding the crucial differences that need to be acknowledged when marketing to commercial versus residential customers.

Looking to attract new clients? Consider donning business attire to give potential customers a favorable impression of you.

Consider paring down your product offerings and scaling back on services to help save costs and retain customers during these times of inflation.