Client Retention

In this episode of Straight Talk!, ISSA Media Director Jeff Cross interviews Dean Mercado, CEO of Online Marketing Muscle, regarding the crucial differences that need to be acknowledged when marketing to commercial versus residential customers.

Looking to attract new clients? Consider donning business attire to give potential customers a favorable impression of you.

Consider paring down your product offerings and scaling back on services to help save costs and retain customers during these times of inflation.

Learn the pros and cons of working with a few large clients for higher fees versus numerous small clients for smaller fees.

Consider these best practices to highlight your facility's commitment to its employees, building visitors, and customers.

Preventative measures and regular checkups will keep your company vehicle costs down.

Sustainable practices and operations will continue to be a consumer expectation in the cleaning industry after COVID-19.

It is time to identify and clearly communicate the benefits your disinfection program brings to your customers.

Family businesses frequently ask for management experts' help to navigate the transition of ownership.

Most leading companies have adopted a mobile-first strategy that stretches beyond digital marketing and a mobile-friendly website.

Putting sustainability at the forefront of strategic business plans and executing on corporate sustainability objectives offers numerous potential benefits, from the financial to the reputational and beyond.

As a common marketing strategy that began long before the pandemic, many companies offer a rewards or loyalty program to engage with customers and grow business.