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Client Retention

Dean Mercado
January 13, 2023

The Critical Differences Between Residential Vs. Commercial Cleaning Marketing

Business and Management

In this episode of Straight Talk!, ISSA Media Director Jeff Cross interviews Dean Mercado, CEO of Online Marketing Muscle, regarding the crucial differences that need to be acknowledged when marketing to commercial versus residential customers.

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business attire, suit and tie
January 9, 2023 Robert Kravitz

Is 2023 the Year We Should Start Dressing Up Again?

Business and Management

Looking to attract new clients? Consider donning business attire to give potential customers a favorable impression of you.

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Dollar currency growth concept with upward arrows on charts and coins background
August 8, 2022 Michael Wilson

Dealing With Inflation

Business and Management

Consider paring down your product offerings and scaling back on services to help save costs and retain customers during these times of inflation.

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Ideal Client Size
June 1, 2022 Doug Flaig

What’s Your Ideal Client Size?

Business and Management

Learn the pros and cons of working with a few large clients for higher fees versus numerous small clients for smaller fees.

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clean for health
April 30, 2021 Kurt Kuempel

3 Best Practices for ‘Cleaning for Health’

Health and Safety

Consider these best practices to highlight your facility's commitment to its employees, building visitors, and customers.

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fleet maintenance, cars, vehicles,
April 23, 2021 Matt Farnham

Fleet Vehicle Maintenance Tips for Cleaning Companies

Business and Management

Preventative measures and regular checkups will keep your company vehicle costs down.

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plant, sustainability
February 23, 2021 Stephen P. Ashkin

After COVID-19 Comes Sustainability

Health and Safety

Sustainable practices and operations will continue to be a consumer expectation in the cleaning industry after COVID-19.

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disinfection program
February 18, 2021 Ron Segura

Creating a Disinfection Program for 21st Century Customers

Business and Management

It is time to identify and clearly communicate the benefits your disinfection program brings to your customers.

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family businesses
November 24, 2020 Chuck Violand

Transitioning Family Businesses

Business and Management

Family businesses frequently ask for management experts' help to navigate the transition of ownership.

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The Power of Mobile Text Message Marketing
November 17, 2020 Nia Pearson

The Power of Mobile Text Message Marketing

Technology and Trends

Most leading companies have adopted a mobile-first strategy that stretches beyond digital marketing and a mobile-friendly website.

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sustainability
October 23, 2020 Philip Malley

The Benefits of Corporate Sustainability

Business and Management

Putting sustainability at the forefront of strategic business plans and executing on corporate sustainability objectives offers numerous potential benefits, from the financial to the reputational and beyond.

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loyalty programs
October 14, 2020 Anand Subbaraj

3 Ways to Revamp Cleaning Business Loyalty Programs

Business and Management

As a common marketing strategy that began long before the pandemic, many companies offer a rewards or loyalty program to engage with customers and grow business.

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