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Client Retention

Building Tomorrow’s BSCs: Critical Elements Necessary for Growth
December 10, 2024

Building Tomorrow’s BSCs: Critical Elements Necessary for Growth

Business and Management

Panelists featured in Building Tomorrow’s BSC: Critical Elements Necessary for Growth, a webinar presented by Cleaning & Maintenance Management (CMM), unlock the secrets to help you outshine your competitors, transform your business approach, and leave an indelible mark on the industry.

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Leads
November 1, 2024 Erik Bunaes

Drive B2B Sales by Leading People to Your Door

Technology and Trends

In the online world, increasing abundant online visibility and attracting new website visitors is an effective, proven strategy for generating new business-to-business (B2B) leads and sales.

Article
A Targeted Approach to Stronger Sales for Your Commercial Cleaning Business
September 3, 2024 Sammy Brinkley

A Targeted Approach to Stronger Sales for Your Commercial Cleaning Business

Business and Management

Standing out in the crowd takes courage, innovation, and a calculated strategy. After building a quality service, don’t hesitate to stand by it and shout it from the rooftops.

Article
Employers Face Major Changes with New Overtime Pay Requirements
June 24, 2024 Jeff Cross

Employers Face Major Changes with New Overtime Pay Requirements

Business and Management

The U.S. Department of Labor recently released its final rule, updating the Fair Labor Standards Act's overtime pay requirements. Scott Tackett, a business development advisor with Violand Management Associates, explains the impact and path forward for businesses.

Video
Managing Employee Turnover and Staff Retention
June 20, 2024 Jeff Cross

Managing Employee Turnover and Staff Retention

Business and Management

In this episode of Straight Talk!, join Jeff Carmon, Frantz Building Services director of business development and a consultant with Elite Business Coaching, as he explores the primary reasons behind employee turnover, the impact of various retention initiatives, and the innovative practices organizations are adopting to keep their best talent engaged and committed.

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Jeff Carmon
May 16, 2024 Jeff Cross

How to Build a Cleaning Company Customer Loyalty Service Model

Business and Management

Discover timeless strategies that not only keep loyal customers coming back but also lure new ones in.

Video
online review, customer review
September 12, 2023 Jessica Ayre

5 Ways to Get Positive Online Reviews for Your Cleaning Business

Business and Management

Positive online reviews can make the difference between getting booked for a cleaning service or not. Potential customers rely on what others say about your business to make buying decisions.

Article
Steve Toburen
September 6, 2023 Jeff Cross

3 Ways to Help Technicians Better Represent Your Company

Business and Management

In this episode of Straight Talk!, Steve Toburen, founder of Home Front Success, shares three training tips that can help your technicians consistently represent your business in a positive light.

Video
branding, marketing
March 6, 2023 Rakesh Gupta

8 Proven Small Business Marketing Tips

Business and Management

The time and effort invested to develop brand recognition and reputation for your small cleaning business will pay off.

Article
Take Your Cleaning Business to the Next Level
February 7, 2023 Samuel Klein

Take Your Cleaning Business to the Next Level

Business and Management

Developing a strong follow-up system, tracking and analyzing your sales performance, setting clear and realistic goals, implementing a CRM system, and building a solid online presence, are just a few examples that will help you take your business to the next level.

Article
Dean Mercado
January 13, 2023

The Critical Differences Between Residential Vs. Commercial Cleaning Marketing

Business and Management

In this episode of Straight Talk!, ISSA Media Director Jeff Cross interviews Dean Mercado, CEO of Online Marketing Muscle, regarding the crucial differences that need to be acknowledged when marketing to commercial versus residential customers.

Video
business attire, suit and tie
January 9, 2023 Robert Kravitz

Is 2023 the Year We Should Start Dressing Up Again?

Business and Management

Looking to attract new clients? Consider donning business attire to give potential customers a favorable impression of you.

Article