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Sales and Marketing

AI Straight Talk
May 31, 2023

3 Ways to Embrace AI for a Competitive Advantage in the Cleaning Industry

Business and Management

In this episode of Straight Talk!, Dean Mercado, CEO of Online Marketing Muscle, shares three specific strategies that can help you take full advantage of artificial intelligence (AI) for your business.

Video
Dave Kahle
May 25, 2023

Handling Chronic Whiners and Complainers on Your Sales Team

Business and Management

In this episode of Straight Talk!, sales consultant Dave Kahle shares his recommendations on handling sales people who constantly whine and complain.

Video
Jim Ryerson
May 12, 2023

How Saying ‘Um’ Derailed a Promising Career

Business and Management

In this episode of Straight Talk!, Jim Ryerson, founder of Sales Octane and well-known public speaker and sales trainer, talks about his own career and how a single negative review of one of his presentations threatened his pursuit of public speaking.

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Straight Talk Google Maps
May 8, 2023

Maximizing Your Google Business Profile for Customer Lead Generation

Business and Management

In this episode of Straight Talk!, John Clendenning of Carpet Cleaner Marketing Masters explains how to navigate challenges with Google Business Profiles and Google Maps. 

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branding, marketing
March 6, 2023 Rakesh Gupta

8 Proven Small Business Marketing Tips

Business and Management

The time and effort invested to develop brand recognition and reputation for your small cleaning business will pay off.

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Negative reviews-Straight Talk
February 27, 2023

How to Handle, Prevent, and Even Remove Negative Online Reviews

Business and Management

In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, shares valuable tips on how to effectively manage, prevent, and even remove negative reviews to keep your business reputation intact.

Video
Cleaning proposals
February 23, 2023

The ‘Looking in a Mirror’ Approach to Cleaning Proposals

Business and Management

Are your cleaning proposals written in such a way that they truly do their job and win contracts? In this episode of Straight Talk!, Chris Arlen, founder of revenue-IQ, shares what proposals must contain—and not contain—in order to get action.

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Take Your Cleaning Business to the Next Level
February 7, 2023 Samuel Klein

Take Your Cleaning Business to the Next Level

Business and Management

Developing a strong follow-up system, tracking and analyzing your sales performance, setting clear and realistic goals, implementing a CRM system, and building a solid online presence, are just a few examples that will help you take your business to the next level.

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Dean Mercado
January 13, 2023

The Critical Differences Between Residential Vs. Commercial Cleaning Marketing

Business and Management

In this episode of Straight Talk!, ISSA Media Director Jeff Cross interviews Dean Mercado, CEO of Online Marketing Muscle, regarding the crucial differences that need to be acknowledged when marketing to commercial versus residential customers.

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business attire, suit and tie
January 9, 2023 Robert Kravitz

Is 2023 the Year We Should Start Dressing Up Again?

Business and Management

Looking to attract new clients? Consider donning business attire to give potential customers a favorable impression of you.

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Dave Kahle
December 29, 2022

How Often Should Sales Managers Visit Customers?

Dave Kahle is a leading sales consultant who helps sales teams to connect the dots to customers. In this episode of Straight Talk!, he explains the value of sales managers visiting customers and why both the sales manager and the salesperson should have a solid working relationship with customers.

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Follow Up
December 19, 2022 Stephen P. Ashkin

The ISSA Show Is Over—Now What?

Business and Management

Far too often, attendees of trade shows and seminars—such as the ISSA Show—neglect to follow up with the industry professionals they met during the event. Don't miss this prime opportunity to turn contacts found at the show into relationships and sales.

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