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Sales and Marketing

Dean Mercado
January 13, 2023

The Critical Differences Between Residential Vs. Commercial Cleaning Marketing

Business and Management

In this episode of Straight Talk!, ISSA Media Director Jeff Cross interviews Dean Mercado, CEO of Online Marketing Muscle, regarding the crucial differences that need to be acknowledged when marketing to commercial versus residential customers.

Video
business attire, suit and tie
January 9, 2023 Robert Kravitz

Is 2023 the Year We Should Start Dressing Up Again?

Business and Management

Looking to attract new clients? Consider donning business attire to give potential customers a favorable impression of you.

Article
Dave Kahle
December 29, 2022

How Often Should Sales Managers Visit Customers?

Dave Kahle is a leading sales consultant who helps sales teams to connect the dots to customers. In this episode of Straight Talk!, he explains the value of sales managers visiting customers and why both the sales manager and the salesperson should have a solid working relationship with customers.

Video
Follow Up
December 19, 2022 Stephen P. Ashkin

The ISSA Show Is Over—Now What?

Business and Management

Far too often, attendees of trade shows and seminars—such as the ISSA Show—neglect to follow up with the industry professionals they met during the event. Don't miss this prime opportunity to turn contacts found at the show into relationships and sales.

Article
Man on smartphone
November 28, 2022 Patricia LaCroix

Polish Your Online Presence

Business and Management

Websites are no longer an option for businesses; they’re a necessity. But simply creating a website does not guarantee that your business will get noticed. Take a broader view and consider the facets that make up your overall online presence.

Article
Texting
April 20, 2022 Jessica Ayre

5 Ways Texting Can Grow Your Commercial Cleaning Company

Business and Management

Here are five benefits of texting for business, and how your company can integrate it into your existing communications strategy.

Article
Proposal
April 11, 2022 Ron Segura

How a Customer Views Your Proposal

Business and Management

Highlight these four essentials in your proposal to stand above the competition.

Article
Commercial Cleaners Hesitations
December 6, 2021 Afshin Cangarlu

How to Overcome 3 Hesitations About Hiring Commercial Cleaners

Business and Management

Know the three main concerns business owners have and be prepared to explain the benefits of your services.

Article
2021 CMM BSC/Building Service Contractor/Contract Cleaning Survey, BSCs
September 28, 2021 Amy W. Richardson

CMM’s 2021 BSC/Contract Cleaning Benchmarking Survey Report

Business and Management

The annual CMM BSC/Contract Cleaning Benchmarking Survey Report provides a snapshot of how building service contractors (BSCS) are performing during another year of unprecedented change. 

Article
Commercial Cleaning Franchises
July 26, 2021 Tim Conn

3 Opportunities for Commercial Cleaning Franchises

Business and Management

Here are three opportunities for commercial cleaning franchises as we move past the pandemic.

Article
The Power of Mobile Text Message Marketing
November 17, 2020 Nia Pearson

The Power of Mobile Text Message Marketing

Technology and Trends

Most leading companies have adopted a mobile-first strategy that stretches beyond digital marketing and a mobile-friendly website.

Article
floor care
November 3, 2020 John M. Poole Jr.

Avoid the Gaps in Floor Care

Hard Floors

Flooring represents a major investment by the building owner. Don’t let a gap in floor care diminish the value of this asset.

Article