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Sales and Marketing

online review, customer review
September 12, 2023 Jessica Ayre

5 Ways to Get Positive Online Reviews for Your Cleaning Business

Business and Management

Positive online reviews can make the difference between getting booked for a cleaning service or not. Potential customers rely on what others say about your business to make buying decisions.

Article
Dean Mercado
September 11, 2023

ISSA Webinar to Demonstrate the Power of Systems

Business and Management

As business owner within the cleaning industry, you won’t want to miss the upcoming ISSA webinar: The Power of SYSTEMS—How To Streamline Your Business for Success!, to be presented Tuesday, October 3 at 1 p.m. ET.

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Ed Marsh
August 31, 2023 Jeff Cross

The Marketing and Sales Integration Strategy Demystified

Business and Management

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses several concepts and strategies to help integrate your marketing and sales efforts.

Video
Dean Mercado
August 31, 2023 Jeff Cross

Elevate Your Strategy: 5 Game-Changing Sales & Marketing Automation Campaigns to Spark Success

Business and Management

On this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, discusses how you can use marketing automation to get more customers and increase your profits.

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Dean Mercado ST
July 31, 2023 Jeff Cross

3 Proven Strategies to Maximize Your Lead Generation Program

Business and Management

Getting leads that turn into revenue is crucial to company growth as it fuels the sales pipeline with potential customers who have expressed interest in the products or services offered. On this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, discusses getting leads that turn into revenue.

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Ed Marsh
July 27, 2023 Jeff Cross

Optimize Your Sales Force With Tools That Measure

Business and Management

On this episode of Straight Talk!, growth and strategy consultant Ed Marsh, Consilium Global Business Advisors founder and principal, discusses the importance of measuring your sales data for continued success.

Video
Steve Toburen
July 11, 2023 Jeff Cross

The Insidious Danger of ‘Displacement Activities’

Business and Management

Steve Toburen, founder of Home Front Success, discusses the insidious nature of busy work and how it keeps business owners away from truly important activities.

Video
Dean Mercado
July 5, 2023 Jeff Cross

Networking Made Easy: Unlocking Success With a Simple Three-Phase System

Business and Management

In this edition of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, introduces a simple three-phase marketing system that you can implement quickly and easily.

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The Digital Marketing Demystified Series Part 2: Grow Your Business with Social Media
June 27, 2023 Sponsored by Legend Brands

The Digital Marketing Demystified Series Part 2: Grow Your Business with Social Media

Watch this free webinar to learn the core elements of a successful digital marketing strategy, taking into consideration the budget and time constraints of running your business.

Article
Straight Talk! Ed Marsh Operational Mindset
June 13, 2023 Jeff Cross

Using an Operations Mindset to Drive Revenue

Business and Management

In this edition of Straight Talk!, Ed Marsh, Consilium Global Business Advisors founder and principal, discusses how operational thinking can go beyond the day-to-day workings of your company and be applied to income generation as well.

Video
AI Straight Talk
May 31, 2023

3 Ways to Embrace AI for a Competitive Advantage in the Cleaning Industry

Business and Management

In this episode of Straight Talk!, Dean Mercado, CEO of Online Marketing Muscle, shares three specific strategies that can help you take full advantage of artificial intelligence (AI) for your business.

Video
Dave Kahle
May 25, 2023

Handling Chronic Whiners and Complainers on Your Sales Team

Business and Management

In this episode of Straight Talk!, sales consultant Dave Kahle shares his recommendations on handling sales people who constantly whine and complain.

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