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Sales and Marketing

Dean Mercado
March 6, 2025 Jeff Cross

Six Ways to Use AI

Business and Management

In this episode of Straight Talk!, get six strategies to use AI from Dean Mercado, the CEO and founder of Online Marketing Muscle.

Video
Chuck Violand
February 26, 2025 Jeff Cross

Recruitment Done Right: Hiring and Retention Tips for Business Success

Business and Management

In this episode of Straight Talk!, featuring Violand Management Associates founder Chuck Violand, we explore key strategies for recruitment and employment promotion to help you stand out as an employer of choice.

Video
Troy Harrison
February 25, 2025 Jeff Cross

How to Handle Bid Business

Business and Management

In this episode of Straight Talk!, sales expert Troy Harrison breaks down the strategies behind handling bid business successfully.

Video
Matt Gill
February 25, 2025 Sponsored by Ecolab

Sleek, Smart, Sustainable: How Nexa™ Concentrates 2.0 is Redefining Hand Hygiene

Products

Matt Gill from Ecolab discusses the development and impact of the Nexa™ Concentrates 2.0 dispensing system, a sleek and adaptable solution that stands out in a crowded market.

Video
JT Kraal
February 20, 2025 Jeff Cross

Big Mistakes in Small Details: What Owners Might Miss When Selling Their Companies

Business and Management

In this episode of Straight Talk!, JT Kraai discusses the most critical ‘little things’ that business owners often overlook when preparing to sell.

Video
Rich Lockwood
February 19, 2025 Sponsored by Tennant

Effortless Clean, Maximum Impact: The Features That Make the i-mop® Truly Unique

Products

In this DemoXperience, brought to you by ISSA and Tennant, hear from Rich Lockwood, Tennant’s Strategic Account Manager, on the impact and benefits the i-mop® brings to those who use it.

Video
Dean Mercado
February 19, 2025 Jeff Cross

The Perfect Prompt

Business and Management

In this episode of Straight Talk!, we explore the art and science of creating the perfect prompt for generative AI.

Video
Jeff Carmon
January 29, 2025 Jeff Cross

How to Develop Your Company’s Unique Value Story

Training

Jeff Carmon shares his thoughts on how to craft a compelling narrative that sets your business apart.

Video
Troy Harrison
January 28, 2025 Jeff Cross

Hire the Person, NOT the Book of Business

Training

In this episode of Straight Talk!, business Coach Troy Harrison shares his perspectives on hiring the very best salespeople for your company, and what you should focus on when searching for top talent.

Video
SafeGuardPro
January 20, 2025 Sponsored by SAFEguard Pro

This ONE Product Will Transform Your Winter

Products

Learn how SAFEguard Pro performs under extreme conditions and how it compares to industry standards.

Video
Erik Bunaes
January 13, 2025 Jeff Cross

Digital Tools for Today’s Entrepreneur

Business and Management

From crafting engaging website content to leveraging the power of SEO, email campaigns, and personalized experiences, you will take away tips that any B2B company can use to attract leads, build trust, and drive growth.

Video
Dr. Gavin Macgregor-Skinner
January 9, 2025 Jeff Cross

The ISSA and EPA Collaboration: What’s Next for ISSA Member Organizations?

Business and Management

With $1.2 million in federal funding, the ISSA-spearheaded Making Safer Choices project focuses on promoting the use of EPA Safer Choice-certified cleaning products.

Video