Sales and Marketing

In this episode of Straight Talk!, ISSA Media Director Jeff Cross interviews Dean Mercado, CEO of Online Marketing Muscle, regarding the crucial differences that need to be acknowledged when marketing to commercial versus residential customers.

Looking to attract new clients? Consider donning business attire to give potential customers a favorable impression of you.

Dave Kahle is a leading sales consultant who helps sales teams to connect the dots to customers. In this episode of Straight Talk!, he explains the value of sales managers visiting customers and why both the sales manager and the salesperson should have a solid working relationship with customers.

Far too often, attendees of trade shows and seminars—such as the ISSA Show—neglect to follow up with the industry professionals they met during the event. Don't miss this prime opportunity to turn contacts found at the show into relationships and sales.

Websites are no longer an option for businesses; they’re a necessity. But simply creating a website does not guarantee that your business will get noticed. Take a broader view and consider the facets that make up your overall online presence.

Here are five benefits of texting for business, and how your company can integrate it into your existing communications strategy.

Highlight these four essentials in your proposal to stand above the competition.

Know the three main concerns business owners have and be prepared to explain the benefits of your services.

The annual CMM BSC/Contract Cleaning Benchmarking Survey Report provides a snapshot of how building service contractors (BSCS) are performing during another year of unprecedented change. 

Here are three opportunities for commercial cleaning franchises as we move past the pandemic.

Most leading companies have adopted a mobile-first strategy that stretches beyond digital marketing and a mobile-friendly website.

Flooring represents a major investment by the building owner. Don’t let a gap in floor care diminish the value of this asset.