Sales and Marketing

Here are five benefits of texting for business, and how your company can integrate it into your existing communications strategy.

Highlight these four essentials in your proposal to stand above the competition.

Know the three main concerns business owners have and be prepared to explain the benefits of your services.

The annual CMM BSC/Contract Cleaning Benchmarking Survey Report provides a snapshot of how building service contractors (BSCS) are performing during another year of unprecedented change. 

Here are three opportunities for commercial cleaning franchises as we move past the pandemic.

Most leading companies have adopted a mobile-first strategy that stretches beyond digital marketing and a mobile-friendly website.

Flooring represents a major investment by the building owner. Don’t let a gap in floor care diminish the value of this asset.

As a common marketing strategy that began long before the pandemic, many companies offer a rewards or loyalty program to engage with customers and grow business.

Learn how BSCs can grow revenue and help business thrive during the COVID-19 rebound and beyond.

Digital branding is about establishing an online identity and cultivating positive feelings about a company.

Value-based pricing is an increasingly important profit factor. In the traditionally cost-driven services industry, however, many organizations find it surprisingly difficult to implement.

Finding an affordable marketing strategy to grow your cleaning business can be challenging. Here are tips that will show you how to calculate your marketing ROI and help you make more informed marketing decisions.