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Sales and Marketing

Jeff Carmon
January 29, 2025 Jeff Cross

How to Develop Your Company’s Unique Value Story

Training

Jeff Carmon shares his thoughts on how to craft a compelling narrative that sets your business apart.

Video
Troy Harrison
January 28, 2025 Jeff Cross

Hire the Person, NOT the Book of Business

Training

In this episode of Straight Talk!, business Coach Troy Harrison shares his perspectives on hiring the very best salespeople for your company, and what you should focus on when searching for top talent.

Video
SafeGuardPro
January 20, 2025 Sponsored by SAFEguard Pro

This ONE Product Will Transform Your Winter

Products

Learn how SAFEguard Pro performs under extreme conditions and how it compares to industry standards.

Video
Erik Bunaes
January 13, 2025 Jeff Cross

Digital Tools for Today’s Entrepreneur

Business and Management

From crafting engaging website content to leveraging the power of SEO, email campaigns, and personalized experiences, you will take away tips that any B2B company can use to attract leads, build trust, and drive growth.

Video
Dr. Gavin Macgregor-Skinner
January 9, 2025 Jeff Cross

The ISSA and EPA Collaboration: What’s Next for ISSA Member Organizations?

Business and Management

With $1.2 million in federal funding, the ISSA-spearheaded Making Safer Choices project focuses on promoting the use of EPA Safer Choice-certified cleaning products.

Video
Dean Mercado
January 9, 2025 Jeff Cross

Top 10 Resolutions to Transform Your Cleaning or Restoration Company

Business and Management

Have you set any New Year’s resolutions to enhance your operations or boost your revenue?

Video
Chuck Violand
January 8, 2025 Jeff Cross

Purposefulness of Employment

Business and Management

This video will provide the strategies you need for finding or creating purpose in what you do.

Video
Dave Kahle
January 7, 2025 Jeff Cross

Ethics vs. Quotas: Winning in Sales Without Compromising Integrity

Business and Management

In this episode of Straight Talk!, we explore a compelling real-life story of navigating ethical dilemmas in sales.

Video
Tork
December 26, 2024 Sponsored by Tork, an Essity brand

From Innovation to Impact: The Tork Vision for a Healthier Workplace

Products

Cleaning isn’t just about appearances; it’s a critical factor in promoting employee health, safety, and productivity.

Video
Troy Harrison
December 23, 2024 Jeff Cross

From Red Flags to Hidden Gold: How to Review a Résumé Like a Pro

Business and Management

Business Coach Troy Harrison shares the art of analyzing and responding to résumés.

Video
Erik Bunaes
December 18, 2024 Jeff Cross

From Inbox to Impact: Email Marketing That Cleans Up

Business and Management

Erik Bunaes, president of Endorphin® Digital Marketing and expert in email and social media marketing, shares the secrets of email marketing success for the commercial cleaning industry.

Video
Jeff Carmon
December 16, 2024 Jeff Cross

How to Prepare for the Initial Connection for Commercial Work

Business and Management

Jeff Carmon, the director of business development with Frantz Building Services and a consultant with Elite Business Coaching, shares what every business owner or manager needs to break into new commercial work and land lucrative contracts.

Video