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Sales and Marketing

Texting
April 20, 2022 Jessica Ayre

5 Ways Texting Can Grow Your Commercial Cleaning Company

Business and Management

Here are five benefits of texting for business, and how your company can integrate it into your existing communications strategy.

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Proposal
April 11, 2022 Ron Segura

How a Customer Views Your Proposal

Business and Management

Highlight these four essentials in your proposal to stand above the competition.

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Commercial Cleaners Hesitations
December 6, 2021 Afshin Cangarlu

How to Overcome 3 Hesitations About Hiring Commercial Cleaners

Business and Management

Know the three main concerns business owners have and be prepared to explain the benefits of your services.

Article
2021 CMM BSC/Building Service Contractor/Contract Cleaning Survey, BSCs
September 28, 2021 Amy W. Richardson

CMM’s 2021 BSC/Contract Cleaning Benchmarking Survey Report

Business and Management

The annual CMM BSC/Contract Cleaning Benchmarking Survey Report provides a snapshot of how building service contractors (BSCS) are performing during another year of unprecedented change. 

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Commercial Cleaning Franchises
July 26, 2021 Tim Conn

3 Opportunities for Commercial Cleaning Franchises

Business and Management

Here are three opportunities for commercial cleaning franchises as we move past the pandemic.

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The Power of Mobile Text Message Marketing
November 17, 2020 Nia Pearson

The Power of Mobile Text Message Marketing

Technology and Trends

Most leading companies have adopted a mobile-first strategy that stretches beyond digital marketing and a mobile-friendly website.

Article
floor care
November 3, 2020 John M. Poole Jr.

Avoid the Gaps in Floor Care

Hard Floors

Flooring represents a major investment by the building owner. Don’t let a gap in floor care diminish the value of this asset.

Article
loyalty programs
October 14, 2020 Anand Subbaraj

3 Ways to Revamp Cleaning Business Loyalty Programs

Business and Management

As a common marketing strategy that began long before the pandemic, many companies offer a rewards or loyalty program to engage with customers and grow business.

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Revenue Growth
July 8, 2020 Will Humsi & Dave Clement & Dylan Vest

How BSCs Can Achieve Sustainable Revenue Growth in a Post-COVID-19 World

Business and Management

Learn how BSCs can grow revenue and help business thrive during the COVID-19 rebound and beyond.

Article
Digital Branding
March 12, 2020 Ron Segura

4 Elements to Include in Your Digital Branding Strategy

Business and Management

Digital branding is about establishing an online identity and cultivating positive feelings about a company.

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value-based pricing
February 4, 2020 Will Humsi & Dave Clement & Dylan Vest

Value-Based Pricing in the Services Industry

Business and Management

Value-based pricing is an increasingly important profit factor. In the traditionally cost-driven services industry, however, many organizations find it surprisingly difficult to implement.

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custodial marketing
January 30, 2020 Robert Shor

Is Your Custodial Marketing Working?

Business and Management

Finding an affordable marketing strategy to grow your cleaning business can be challenging. Here are tips that will show you how to calculate your marketing ROI and help you make more informed marketing decisions.

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