Sales and Marketing

In this episode of Straight Talk!, Dean Mercado, CEO of Online Marketing Muscle, shares three specific strategies that can help you take full advantage of artificial intelligence (AI) for your business.

In this episode of Straight Talk!, sales consultant Dave Kahle shares his recommendations on handling sales people who constantly whine and complain.

In this episode of Straight Talk!, Jim Ryerson, founder of Sales Octane and well-known public speaker and sales trainer, talks about his own career and how a single negative review of one of his presentations threatened his pursuit of public speaking.

In this episode of Straight Talk!, John Clendenning of Carpet Cleaner Marketing Masters explains how to navigate challenges with Google Business Profiles and Google Maps. 

The time and effort invested to develop brand recognition and reputation for your small cleaning business will pay off.

In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, shares valuable tips on how to effectively manage, prevent, and even remove negative reviews to keep your business reputation intact.

Are your cleaning proposals written in such a way that they truly do their job and win contracts? In this episode of Straight Talk!, Chris Arlen, founder of revenue-IQ, shares what proposals must contain—and not contain—in order to get action.

Developing a strong follow-up system, tracking and analyzing your sales performance, setting clear and realistic goals, implementing a CRM system, and building a solid online presence, are just a few examples that will help you take your business to the next level.

In this episode of Straight Talk!, ISSA Media Director Jeff Cross interviews Dean Mercado, CEO of Online Marketing Muscle, regarding the crucial differences that need to be acknowledged when marketing to commercial versus residential customers.

Looking to attract new clients? Consider donning business attire to give potential customers a favorable impression of you.

Dave Kahle is a leading sales consultant who helps sales teams to connect the dots to customers. In this episode of Straight Talk!, he explains the value of sales managers visiting customers and why both the sales manager and the salesperson should have a solid working relationship with customers.

Far too often, attendees of trade shows and seminars—such as the ISSA Show—neglect to follow up with the industry professionals they met during the event. Don't miss this prime opportunity to turn contacts found at the show into relationships and sales.