As a business service contractor (BSC), your cleaning proposals are the lifeline to more clients, more work, and more income. The way your proposal is worded can make all the difference between getting the project or having the proposal tossed in the trash.
In this episode of Straight Talk!, Chris Arlen, founder of revenue-IQ—a consulting company for facility contractors—talks to ISSA Media Director Jeff Cross about the best way to word your proposals for success.
According to Arlen, the way to help potential clients move past the first few words of a proposal is to “narrate a deal.”
“Selling is story telling,” Arlen says in the interview. “We want to describe their world. We want to show a mirror to them that this is what you’re facing, and this is how cleaning affects your business—and we can make your life better.” Ultimately, he says, you have to show the client that you care.
To learn how to get beyond the cliches and price points, to communicate your services in a more consistently successful way, watch the video or listen to the podcast of the episode below.