A Look Back at ISSA Show North America Virtual Experience

The 2020 ISSA Show North America took place November 16 – 19, 2020 and connected influential leaders throughout the worldwide commercial, residential, and institutional cleaning industry through a one-of-a-kind Virtual Experience. The Virtual Experience content remains available on-demand through March 31, 2021.

As the first edition of the show in a virtual setting, the 2020 Virtual Experience broke down traditional barriers by giving the worldwide cleaning industry access to global business solutions from anywhere and at any time. The week-long experience attracted 13,500 unique platform visitors from 79 countries, with over 6,284 creating personalized Virtual Planners and/or registrations.

“We were grateful for everyone’s willingness to try something new. We understood a virtual event would never replace the in-person experience, but we also knew people still wanted to unite as one industry. They wanted and needed education, products, and connections. We focused on bringing these critical elements to the platform. Plus, we knew after a tough year, people were seeking motivation and inspiration. I was so impressed with the audience’s open minds and positive attitudes. And equally impressed with their ability to quickly learn to navigate the elements of virtual experience platform. It proved what we already knew. That our industry is resilient, resourceful and adapts quickly,” said Lindsay Roberts, Group Director, ISSA Show North America.

The Virtual Experience not only preserved the same in-person elements seen at the traditional event but included expanded features, events, and offerings to the virtual show including:

• 12 networking events
• Three spotlight speakers
• Innovation of the Year Awards
• 250+ exhibitors
• 150+ exhibitor events
• 40+ live sessions
• 25+ on-demand sessions
• Matchmaking and video appointments
• Interactive events and entertainment.

The Virtual Experience had high levels of engagement with the virtual booths, products, and educational content:

• 71,000+ virtual exhibit views
• 17,500+ virtual exhibitors added to agendas
• 25,000+ education session page views
• 19,900+ education session adds to agendas
• 2,500+ on-demand session YouTube views
• 1,879 confirmed video meetings took place over the four-day event, drawing 88% engagement with exhibitors.

Participants left the experience with knowledge from lessons learned while working together towards strengthening the global community by increasing the appreciation for cleaning as an investment in human health, the environment, and an improved bottom line.

It is important that the industry remains connected entering into 2021. In order to do so, registration for the Virtual Experience will remain open through March 31, 2021 making it easier than ever for industry professionals to participate on demand from wherever they are at their own pace. Attendees can gain access for FREE by creating a Virtual Planner or by registering for an All-Access Pass that grants access to the complete program of product and service innovations, and educational insights. For further information on registration visit issashow.com/register. Click here for further details on the ISSA Show North America Virtual Event 2020 show recap.