Americans are Reevaluating Their Cleaning Budget

A potential impending recession has many people rethinking how much they spend on everyday cleaning products and supplies, according to a new survey from Narwal, developer of a self-cleaning robot mop/vac. America’s average cleaning budget is changing—and cleaning professionals should take note. 

Most of the approximately 1,000 surveyed individuals said they spend up to US$200 a year on cleaning products as per their cleaning budget. This aligns with the commercial cleaning products market insights for 2022. The survey also showed that Americans clean on average at least one time per week and focus heavily on the cleanliness of counters, toilets, sinks, and floors.

The survey also found many people would rather clean than hire help to do it – with a whopping 81% preferring to tackle cleaning themselves. About three in 10 people surveyed also looked at cleaning floors as therapeutic, while about half (48%) said they associate cleaning with positive feelings.

Similarly, many of those surveyed would give up luxuries such as video games (41%), alcohol (41%) and cannabis (41%) for a lifetime of always having clean floors.