Korean App Cleaning Up the Home Services Sector

According to a recent article by Forbes magazine, a South Korean app designed to help home cleaning professionals connect with customers is headed overseas.

Over the past seven years, the app and its Seoul-based company, both known as Miso (or “smile” in Korean), has managed more than 5 million bookings. Along with home cleaning and laundry services, Miso currently offers other home services such as pet sitting, home repair, and interior remodeling from more than 50,000 service providers to over 500,000 customers.

With gross booking income nearly tripling from US$47 million to more than $128 million in just a year’s time and despite the COVID-19 pandemic, cofounder and CEO Victor Ching now wants to add 70 additional home services to what the app already provides.

“You might need a wide variety of different services in a year, so we feel like the best experience we can provide for our customers is to offer a one-stop shop where you open the Miso app and we get it done,” Ching told Forbes.

Ching also wants to make the app available internationally. He’s currently looking at expansion into Hong Kong, Indonesia, Singapore, and Vietnam.

All that being said, Ching remains cautious regarding growth. “We are growing quickly while being cash-flow positive and like being in control of our own destiny,” he said.