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Poll: 44% of Small Business Owners Worry Omicron Will Impact Their Recovery

Women- and minority-owned businesses among those most concerned

December 14, 2021

Alignable SMB Omicron Poll

A new poll of small business owners shows that 44% are concerned about the new coronavirus omicron variant hurting their already-challenging economic recovery.

According to Alignable’s Omicron Pulse Poll of 5,632 small business owners conducted December 4-7, industries that rely on in-person business are very worried about what omicron might do their business; 70% in travel, 69% of restaurant owners, 68% of massage therapists, and 58% of retailers have expressed strong concerns.

The poll also found:

The omicron variant is even more daunting for disadvantaged groups including minority business owners:

  • 69% of minorities polled expressed concern about omicron affecting their recovery
  • The majority of women who own small businesses (52%) felt the same way.

The degree of concern varied depending on what state the small business was located in:

  • 60% of New York-based small businesses are nervous about omicron, as well as 64% of those in Massachusetts, 57% in New Jersey, and 54% in Michigan
  • States with small businesses that are not as concerned include Texas (38%), Colorado (37%), and North Carolina (37%).

Small business owners reported strategies they are taking to help control potential damage omicron could cause:

  • 40% say they’re increasing basic health protocols
  • 23% say they’re getting a booster shot
  •  21% are investing more into marketing.

Click here for more insights from Alignable’s poll.

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