Kindness Isn’t Weakness

In this episode of Straight Talk!, we dig into a refreshingly simple concept

In this episode of Straight Talk!, we dig into a refreshingly simple concept. Sales leadership expert Troy Harrison breaks down what may be the most powerful—and most overlooked—technique in effective sales management: Just being nice.

Too often, sales managers are taught a rigid formula: Hire. Dictate. Fire. But Harrison challenges this approach with a compelling call to lead with empathy, persuasion, and coaching.

Learn why kindness isn’t weakness—it’s a strategic advantage that builds stronger relationships, more productive teams, and better sales outcomes.

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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