Advocacy, Hygiene for All, and Innovation

How all three shape the future of public spaces

Matthew Urmanski, senior vice president of sales and marketing for North America at Essity, the parent company of the Tork brand, stood before attendees at the 2025 ISSA Clean Advocacy Summit in Washington, D.C., and told a story not just about product innovation but also about empathy, accessibility, and advocacy that goes far beyond the typical cleaning topics. Urmanski spoke of the need for leading with purpose and removing barriers to inclusive hygiene. 

Listen to his strategies and vision for the global cleaning industry.

 

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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