Advocacy, Hygiene for All, and Innovation

How all three shape the future of public spaces

Matthew Urmanski, senior vice president of sales and marketing for North America at Essity, the parent company of the Tork brand, stood before attendees at the 2025 ISSA Clean Advocacy Summit in Washington, D.C., and told a story not just about product innovation but also about empathy, accessibility, and advocacy that goes far beyond the typical cleaning topics. Urmanski spoke of the need for leading with purpose and removing barriers to inclusive hygiene. 

Listen to his strategies and vision for the global cleaning industry.

 

           
Posted On April 3, 2025

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

Topics Tags
 

Also in Restrooms

Inclusive Restrooms Take on Ageism
August 10, 2026 Katrin Ferge

Inclusive Restrooms Take on Ageism

July 29, 2026 CMM Staff

Keeping Restrooms Stocked and Clean

July 15, 2026 Ronnie Phillips

Redefining the Restroom Experience Through Functional Modernization

July 6, 2026 Anuj Sinha

The New Reality of Office Restroom Maintenance Operations

Sponsored in Restrooms

Raquel Carbonari, Brand Activation Director for Tork in North America, and Jen Ashman, Head of Envisioning and Partner at the design agency Other Tomorrow
December 1, 2025 Sponsored by Tork, an Essity brand

Inclusive Hygiene Begins Here: Real Research, Real People, Real Solutions—the Tork Way

October 8, 2018 Sponsored by Essity

Bring On the Crowds

September 26, 2018 Sponsored by Vectair Systems

Vectair | News, Case Studies, and More

September 24, 2018 Sponsored by Tork

Bring On the Crowds with 2018 ISSA Innovation Award Nominee Tork PeakServe® Continuous™ Hand Towel System

Recent News

child getting a vaccine

What Trump’s Vaccination Executive Order Means for Kids Heading Back to School

EPA Settles with Company on Lead-Based Paint Disclosure Violations

Summer Restroom Readiness Supports Healthier Visitors

ISSA VEO Conference Convenes Leaders & Rising Professionals in Dallas

Advocacy, Hygiene for All, and Innovation
Share Article
Subscribe to CMM