Advocating for Clean in a Cost-Obsessed World

Cleaning for health is for everyone

ISSA President Laurie Sewell shares her vision for transforming how the world views cleaning, not as a matter of appearance, but as a vital act of public health.

Her concept —that cleaning for health is for everyone —is the basis of the discussion on why the industry must evolve beyond visual standards, how health-focused cleaning applies to every environment—not just hospitals—and the role of technology, data, and advocacy in driving measurable outcomes.

Whether you’re a frontline worker, facilities leader, or industry decision-maker, this conversation will challenge and inspire you to raise the standard for what it means to clean for health—everywhere, every day.

 

           
Posted On June 23, 2025

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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