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Viewing Sustainability as an Opportunity, Not a Problem

Check out the many ways that sustainability can introduce opportunities to your business

Growth Opportunity Street Sign

Salespeople are often taught to see a customer’s or prospect’s problem as an opportunity, because solving the problem can lead to business growth. The professional cleaning industry can apply a similar attitude when considering problems related to sustainability.

Industry problems can be overwhelming, especially when considering that the global cleaning industry is composed of thousands of companies, including service providers, in-house cleaning operations, manufacturers, and distributors; tens of thousands of buildings, offices, and warehouses; hundreds of thousands of cars, service vehicles, and delivery trucks; and more than 100 million workers worldwide. However, by embracing sustainable practices in their own operations, investing in new technologies, and engaging with customers and building occupants to promote a more sustainable future, all facets of the industry can take full advantage of the opportunities sustainability presents.

Reap the benefits of reduction and conservation

One of the biggest sustainability opportunities is the ability to reduce waste and conserve resources. The industry can significantly reduce its environmental impact in several ways, such as utilizing green cleaning products and energy efficient equipment, reducing water usage, cleaning with cold water, turning off lights when leaving a room, and driving more fuel-efficient vehicles. These practices not only help reduce the amount of waste generated and conserve resources, but also save money on energy and water.

Seize opportunities for education

The industry can seize opportunities to educate others on sustainability and engage with them regarding its importance. By sharing information about sustainable practices and highlighting their benefits, the industry can help raise awareness and promote change. The industry can also work with customers and stakeholders to identify new opportunities for improvement and develop innovative solutions to sustainability challenges.

Create a path for others to follow

Perhaps the best way to educate is to lead by example. By embracing sustainable practices and demonstrating a commitment to reduce its environmental footprint, the industry can inspire others to do the same. These commitments include tracking one’s own use of energy, fuels, and water. These actions not only inspire others, but have a significant impact on the environment and can help promote a more sustainable future for the planet.

Stephen P. Ashkin

President, The Ashkin Group

Stephen P. Ashkin is president of The Ashkin Group, a consulting firm specializing in green cleaning and sustainability. He can be reached at [email protected].

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Viewing Sustainability as an Opportunity, Not a Problem
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