3 Ways to Embrace AI for a Competitive Advantage in the Cleaning Industry

In this episode of Straight Talk!, learn how to use the positive aspects of artificial intelligence to market your business.

Right now, it seems like everyone is talking about artificial intelligence (AI)—and like everything in life, it has its good and bad sides. How can you, as a cleaning professional, take advantage of the positive things it has to offer?

In this episode of Straight Talk!, ISSA Media Director Jeff Cross talks to Dean Mercado, CEO of Online Marketing Muscle, about three specific strategies that can help you leverage AI for your business. 

“Those who ignore [AI],” warns Mercado, “you’re ignoring it at your own peril.”

To learn what those three strategies are, watch the video or listen to the podcast below!

           
Posted On May 31, 2023
Topics Tags
 

Also in Business and Management

Singing School Custodian Looks Back on His Win
December 10, 2025 Michael W. Michelsen Jr.

Singing School Custodian Looks Back on His Win

December 2, 2025 Jeff Cross

The Trust Gap: How to Win Over Today’s Skeptical Client

December 1, 2025 Jeff Cross

The AI Employee Era Is Coming Faster Than You Think

November 25, 2025 Fikru Aligaz

Best Practices for Contractor Oversight

Sponsored in Business and Management

Riccardo Balducci, Group Sustainability Director at Sofide
July 17, 2025 Sponsored by Sofidel

The Sofidel Standard: A Bold Sustainability Journey With a Conscience

July 3, 2025 Sponsored by City Wide Facility Solutions

Operational Excellence at Scale: The City Wide Solution to Facility Management

October 7, 2024 Sponsored by Spartan

Transforming Clean: An Inside Look at the Healthy Green Schools & Colleges Program

October 1, 2024 Sponsored by Advantive

Operation Headache: How to Overcome Supply Chain Inefficiencies

Recent News

2026 piggy bank

New Year Rings in Salary Increases for Minimum Wage Workers

Fully Remote Is Least Popular Work Option With Gen Z

ISSA’s INCLEAN November/December/January Digital Edition is Now Online

2026 Cleaning Labor Outlook Forecasts Retention Over Recruitment

3 Ways to Embrace AI for a Competitive Advantage in the Cleaning Industry
Share Article
Subscribe to CMM