3 Ways to Embrace AI for a Competitive Advantage in the Cleaning Industry

In this episode of Straight Talk!, learn how to use the positive aspects of artificial intelligence to market your business.

Right now, it seems like everyone is talking about artificial intelligence (AI)—and like everything in life, it has its good and bad sides. How can you, as a cleaning professional, take advantage of the positive things it has to offer?

In this episode of Straight Talk!, ISSA Media Director Jeff Cross talks to Dean Mercado, CEO of Online Marketing Muscle, about three specific strategies that can help you leverage AI for your business. 

“Those who ignore [AI],” warns Mercado, “you’re ignoring it at your own peril.”

To learn what those three strategies are, watch the video or listen to the podcast below!

           
Posted On May 31, 2023
Topics Tags
 

Also in Business and Management

Amazon box
June 12, 2026 Jeff Cross

Out-Recruiting the Giants: A Cleaning Company’s Edge in the Labor War

June 10, 2026 Andrew Navarro

Expand Your Services, Not Your Client Base

June 3, 2026 Timothy Johnson

Award Brings Behind-the-Scenes Staff Into the Limelight

May 28, 2026 Blake Gordon

Facilities Profit When Tech Meets Trash

Sponsored in Business and Management

DCS Global
May 18, 2026 Sponsored by Novonesis

Where Cleaning Contracts Are Really Won or Lost

July 17, 2025 Sponsored by Sofidel

The Sofidel Standard: A Bold Sustainability Journey With a Conscience

July 3, 2025 Sponsored by City Wide Facility Solutions

Operational Excellence at Scale: The City Wide Solution to Facility Management

October 7, 2024 Sponsored by Spartan

Transforming Clean: An Inside Look at the Healthy Green Schools & Colleges Program

Recent News

ISSA Altus Summit 2026

Recruiting, Retaining & Leading in 2026

Read the Summer 2026 Cleanfax Digital Issue

State of the Industry Shows Tension in Facility Upkeep

Lab-grown Bacteria Cures C. diff-caused Diarrhea

3 Ways to Embrace AI for a Competitive Advantage in the Cleaning Industry
Share Article
Subscribe to CMM