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Why Sales Teams Must Design a ‘Buyer’s Journey’

Discover why designing a buyer's journey is the solution anyone involved in sales can adopt to make buying easier on the customer.

Many business owners tend to simplify the sales process. Instead, the path to purchase is anything but linear. Consumers traverse more options than they may want from online research to in-person experiences with salespeople. Today, companies really need to understand the buying journey to create an effective sales strategy that speaks to consumers in the way they are currently buying.

In this episode of Straight Talk!, learn from Ed Marsh, Consilium Global Business Advisors founder, as to why designing a buyer’s journey is the solution anyone involved in sales can adopt to make buying easier on the customer.

Learn how all of this results in more sales and profits for the company offering products or services by watching the video below!

You can also listen to the full conversation via our Podcast here:

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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Why Sales Teams Must Design a ‘Buyer’s Journey’
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