Study Finds Consumers Want Water Conservation Prioritized

A recent study by Ecolab Inc. found 75% of consumers surveyed believe businesses should make conserving water a high or essential priority.

In compiling its report, Water, Sustainability and Climate Change, Ecolab surveyed thousands of consumers across eight different countries. The study found that only 25% of consumers believe that companies are taking the proper actions to conserve water. In addition, Ecolab reports that more than 60% of those surveyed said that they or a family member have had trouble accessing drinking water.

“Consumers are sending a message loudly and clearly—if business leaders aren’t prioritizing water stewardship, they aren’t doing enough. Ecolab’s work this past year to help protect the resources vital to life shows that it’s possible to advance sustainability and business growth goals all at once,” said Christophe Beck, Ecolab CEO and chairman.