Balancing Boots on the Ground with Brains in the Office

Operational leaders are constantly pulled in two directions: The demands of the field and the responsibilities of the office.

In this episode of Straight Talk!, Elite BSC coach and consultant Jeff Carmon unpacks how to manage both without losing sight of what matters most. Lean too hard in either direction and cracks appear—missed relationships on one side, missed strategy on the other. This episode offers a practical conversation designed to help leaders manage their day without losing their edge.

Carmon reframes the calendar as a set of guardrails rather than handcuffs. Structure matters, but so does agility when triggers hit the day—customer escalations, new job startups, unexpected changes that force a pivot. The message is to anchor to a plan and allow room for the inevitable detours.

To keep presence meaningful, he leans on intentionality. A simple acronym guides every site visit: ITCH—inspections, team, closets, hello. Each stop includes a quick quality check, a check-in with the crew, a supply closet review, and a friendly hello to a client. The result is efficient visibility that strengthens relationships and yields the insights leaders need when they return to the office.

Back at the desk, planning earns its keep. Calendar blocking turns intentions into time, much like a zero-based budget for the week. Leaders allocate their hours on paper, then protect those commitments.

Customer tiering ensures leaders spend more time with the accounts that matter most. When the plan gets disrupted, the calendar provides a fast reset, pointing the day back to what matters.

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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Balancing Boots on the Ground with Brains in the Office
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