Did Video Kill the Radio Star … Again?

In this interview with Dean Mercado, CEO and founder of Online Marketing Muscle, we analyze how AI tools might pose a threat to search engines.

The co-emergence of sophisticated AI models like ChatGPT, Gemina, Copilot, and others is starting to reshape the digital landscape. With its ability to generate human-like text and provide detailed, contextually relevant answers, AI tools are increasingly being viewed as a potential competitor to traditional search engines such as Google.

For cleaning or restoration companies, you might call them your new virtual assistants. AI is reshaping our digital world and helping us with tasks that were previously handled by people. You may use AI to generate human-like text, answer questions, give you ideas, or even create images or videos.

In this interview with Dean Mercado, Online Marketing Muscle CEO and founder, we analyze how AI tools might pose a threat to Google, Bing, Yahoo, and other traditional search engines. We explore the nuances of AI-driven information retrieval, its implications for search engine optimization, and the future of digital advertising.


Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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Did Video Kill the Radio Star … Again?
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