How to Develop Your Company’s Unique Value Story

The art and strategy of what makes a company truly unique

In this episode of Straight Talk!, we dive into the art and strategy of what makes a company truly unique and how that messaging can be a strong marketing tool.

Jeff Carmon, the director of business development with Frantz Building Services and a consultant with Elite Business Coaching, shares his thoughts on how to craft a compelling narrative that sets your business apart.

Learn how to identify your company’s core values, define what makes your brand unique, and communicate your story effectively to customers, stakeholders, and employees.

Don’t miss this opportunity to uncover the strategies you need to build a value story that resonates with clients and drives success.

 

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

Topics Tags
 

Also in Training

Keep Applicants on the Bench for Staffing Shortages
July 17, 2025 Jeff Cross

Keep Applicants on the Bench for Staffing Shortages

July 16, 2025 Jeff Cross

Avoid “Bosshole” Syndrome at Your Organization

June 16, 2025 Allen P. Rathey

Climb Toward Competitive Advantage Through Credentialing

June 2, 2025 Jeffrey Prue

Keep the Lines of Communication Open for BSC Staffing Success

Sponsored in Training

Sunbelt Concrete 101 Webinar
October 4, 2021

Webinar: Concrete 101: Foundations for Surface Preparation Success

May 2, 2018 Sponsored by Spartan Chemical Co. Inc

CleanCheck® – Training Made Simple™

December 12, 2017 Sponsored by CMI

Industry Leading Training Solutions

October 1, 2016 Sponsored by ProTeam, Inc.

Jan-Pro of St. Louis Recommends ProTeam Backpack Vacuums to Franchises

Recent News

Tips for Facility Managers to Prepare for an Active Hurricane Season

Tips for Facility Managers to Prepare for an Active Hurricane Season

Waste Management Company Suffers Worker Fatality After Ventilation Failure

Summer Pest Prevention Tips for Facility Managers

ISSA Show North America 2025 Spotlights Business Growth Strategies

How to Develop Your Company’s Unique Value Story
Share Article
Subscribe to CMM