How to Develop Your Company’s Unique Value Story

The art and strategy of what makes a company truly unique

In this episode of Straight Talk!, we dive into the art and strategy of what makes a company truly unique and how that messaging can be a strong marketing tool.

Jeff Carmon, the director of business development with Frantz Building Services and a consultant with Elite Business Coaching, shares his thoughts on how to craft a compelling narrative that sets your business apart.

Learn how to identify your company’s core values, define what makes your brand unique, and communicate your story effectively to customers, stakeholders, and employees.

Don’t miss this opportunity to uncover the strategies you need to build a value story that resonates with clients and drives success.

 

           
Posted On January 29, 2025

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

Topics Tags
 

Also in Training

woman looking at a laptop
October 29, 2026 Jeff Cross

Don’t Let a Chatbot Decide Who You Hire

October 29, 2026 Jeff Cross

How to Stop the Revolving Door at Your Cleaning Company

September 24, 2026 Jeff Cross

When a Cleaner Quits, the Costs Keep Coming

September 21, 2026 Jeff Cross

The Intersection of Facility Innovation and Cleaning Excellence

Sponsored in Training

Sunbelt Concrete 101 Webinar
October 4, 2021

Webinar: Concrete 101: Foundations for Surface Preparation Success

May 2, 2018 Sponsored by Spartan Chemical Co. Inc

CleanCheck® – Training Made Simple™

December 12, 2017 Sponsored by CMI

Industry Leading Training Solutions

October 1, 2016 Sponsored by ProTeam, Inc.

Jan-Pro of St. Louis Recommends ProTeam Backpack Vacuums to Franchises

Recent News

waiting for a restroom

5 Tips to Prepare High-Traffic Restrooms for the Holiday Season

Cleaning Industry Priorities Hold Steady After the 2026 Midterms

Infant Death in Wisconsin Related to Ongoing Measles Outbreak

Innovation Takes Center Stage at ISSA Show With Bold New Program

How to Develop Your Company’s Unique Value Story
Share Article
Subscribe to CMM