How to Develop Your Company’s Unique Value Story

The art and strategy of what makes a company truly unique

In this episode of Straight Talk!, we dive into the art and strategy of what makes a company truly unique and how that messaging can be a strong marketing tool.

Jeff Carmon, the director of business development with Frantz Building Services and a consultant with Elite Business Coaching, shares his thoughts on how to craft a compelling narrative that sets your business apart.

Learn how to identify your company’s core values, define what makes your brand unique, and communicate your story effectively to customers, stakeholders, and employees.

Don’t miss this opportunity to uncover the strategies you need to build a value story that resonates with clients and drives success.

 

           
Posted On January 29, 2025

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

Topics Tags
 

Also in Training

A Love Letter Shapes a Movement
March 18, 2026 Karina Neff

A Love Letter Shapes a Movement

March 6, 2026 Beverly Hawkins

Open the Door to a Facility Management Career

February 17, 2026 Doug McMurtrie

Don’t Fall into a Procedural Gap

February 6, 2026 Rosie Rangel

Building a Bridge for the Hispanic Cleaning Community

Sponsored in Training

Sunbelt Concrete 101 Webinar
October 4, 2021

Webinar: Concrete 101: Foundations for Surface Preparation Success

May 2, 2018 Sponsored by Spartan Chemical Co. Inc

CleanCheck® – Training Made Simple™

December 12, 2017 Sponsored by CMI

Industry Leading Training Solutions

October 1, 2016 Sponsored by ProTeam, Inc.

Jan-Pro of St. Louis Recommends ProTeam Backpack Vacuums to Franchises

Recent News

International cleaning week

International Cleaning Week Highlights Cleaning’s Role in Public Health

Second Annual ISSA VEO Conference Goes to Dallas

OSHA Launches Safety Champions Program to Advance Workplace Safety and Health

Read the March/April 2026 Issue of CMM Online

How to Develop Your Company’s Unique Value Story
Share Article
Subscribe to CMM