Leadership

In this episode of Straight Talk!, JT Kraai discusses the most critical ‘little things’ that business owners often overlook when preparing to sell.

In this episode of Straight Talk!, we explore the art and science of creating the perfect prompt for generative AI.

Jeff Carmon shares his thoughts on how to craft a compelling narrative that sets your business apart.

In this episode of Straight Talk!, business Coach Troy Harrison shares his perspectives on hiring the very best salespeople for your company, and what you should focus on when searching for top talent.

Dr. Gavin Macgregor-Skinner, senior director of ISSA, shares his thoughts on bridging the gap between intention and action and maybe an idea for a great citizen science project.

In this episode of Straight Talk!, John Nothdurft discusses the 2025 ISSA Clean Advocacy Summit, the must-attend event for cleaning industry professionals passionate about driving change.

From crafting engaging website content to leveraging the power of SEO, email campaigns, and personalized experiences, you will take away tips that any B2B company can use to attract leads, build trust, and drive growth.

With $1.2 million in federal funding, the ISSA-spearheaded Making Safer Choices project focuses on promoting the use of EPA Safer Choice-certified cleaning products.

Have you set any New Year’s resolutions to enhance your operations or boost your revenue?

This video will provide the strategies you need for finding or creating purpose in what you do.

In this episode of Straight Talk!, we explore a compelling real-life story of navigating ethical dilemmas in sales.

Business Coach Troy Harrison shares the art of analyzing and responding to résumés.