Moneyball Season 2: Harness AI With Your Real-Time Data to Increase Margins and Lose Fewer Buildings

Artificial intelligence (AI) is quickly becoming a game-changer for building service contractors (BSCs) who know how to use it.

At ISSA Show North America 2025, attendees will have the chance to see this power in action during the highly anticipated session, “Moneyball Season 2: Harness AI with Your Real-Time Data to Increase Margins and Lose Fewer Buildings,” presented by Gerald Fong, CEO and owner of BrightGo.

This session will challenge contractors to look at the data they already have—payroll, labor records, quality assurance reports, customer feedback, job costing, and profit-and-loss statements—and use it to make smarter decisions. Instead of letting this information sit unused, Fong will show how it can predict and prevent problems, from low-margin accounts to lost contracts.

With real examples of “autopsies” businesses perform after losing a building, he will demonstrate how AI can step in earlier to spot the warning signs and guide corrective action.

Attendees will not only hear about AI concepts but also see them in practice. The presentation will feature a live demonstration, starting with a simple spreadsheet of raw data and building toward predictive insights that every contractor can use. By the end, participants will understand how to apply these techniques immediately, without needing advanced technical expertise or costly tools.

For BSCs looking to increase margins, prevent losses, and build smarter strategies, this session promises clear, actionable takeaways. Whether you’re just starting to explore AI or already collecting vast amounts of data, Fong’s insights will show how to turn that information into a competitive advantage that drives business growth.

Register for ISSA Show North America 2025 at issashow.com.

 

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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Moneyball Season 2: Harness AI With Your Real-Time Data to Increase Margins and Lose Fewer Buildings
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