When you’re creating your marketing messages to your potential and current commercial clients, are you speaking their language?
In this episode of Straight Talk!, ISSA Media Director Jeff Cross talked to Dean Mercado, CEO of Online Marketing Muscle, a Long Island, New York-based sales and marketing automation agency, about the critical differences in marketing to commercial versus residential customers.
“There is a significant difference and distinction in how you want to market toward one or the other,” Mercado said in the interview. “Better segmentation of your audience and better messaging to that audience—more specific messaging—is going to get you a better result every single time.”
“When you are dealing with commercial cleaning…you are dealing with ‘B2B’—business to business,” he continued. “Your language is going to be different…. What drives a decision for a homeowner is not going to be necessarily what drives a decision for an operations officer at a larger firm.”
To understand better how to segment your various audiences and ensure that you are always speaking their same language, watch the video or listen to the podcast of the episode below.
