Advertisement

The Critical Differences Between Residential Vs. Commercial Cleaning Marketing

In this episode of Straight Talk!, learn about properly segmenting your cleaning audiences in order to convey the right marketing messages.

When you’re creating your marketing messages to your potential and current commercial clients, are you speaking their language?

In this episode of Straight Talk!, ISSA Media Director Jeff Cross talked to Dean Mercado, CEO of Online Marketing Muscle, a Long Island, New York-based sales and marketing automation agency, about the critical differences in marketing to commercial versus residential customers. 

“There is a significant difference and distinction in how you want to market toward one or the other,” Mercado said in the interview. “Better segmentation of your audience and better messaging to that audience—more specific messaging—is going to get you a better result every single time.”

“When you are dealing with commercial cleaning…you are dealing with ‘B2B’—business to business,” he continued. “Your language is going to be different…. What drives a decision for a homeowner is not going to be necessarily what drives a decision for an operations officer at a larger firm.”

To understand better how to segment your various audiences and ensure that you are always speaking their same language, watch the video or listen to the podcast of the episode below.

 

Topics Tags

Also in Business and Management

Growth Opportunity Street Sign
June 5, 2023 Stephen P. Ashkin

Viewing Sustainability as an Opportunity, Not a Problem

May 31, 2023

3 Ways to Embrace AI for a Competitive Advantage in the Cleaning Industry

May 30, 2023 Tim Poskin

Choosing Quality

May 26, 2023 Rachael Plant

Manage Vehicles, PPE, and More With Digital Inspections

Sponsored in Business and Management

GoFree Flex Pro Cordless Backpack Cleans Historic Theatre Pro Team
September 29, 2017 Sponsored by ProTeam

GoFree Flex Pro Cordless Backpack Cleans Historic Theatre Pro Team

August 1, 2017 Sponsored by ProTeam

GoFree Flex Pro Cordless Backpack Boosts Productivity at Miller County Hospital

July 18, 2017 Sponsored by Sanitaire

Shedding Light on Day Cleaning Opportunities

October 1, 2016 Sponsored by ProTeam, Inc.

Jan-Pro of St. Louis Recommends ProTeam Backpack Vacuums to Franchises

Recent News

Hurricane

NOAA Forecasts ‘Near-Normal’ 2023 Hurricane Season

School Custodian Leads Students to Chess Victory

Hulu Film Highlights Former Janitor’s Rise to the Top

Report Sheds Light on Service Businesses’ Opportunities and Obstacles

The Critical Differences Between Residential Vs. Commercial Cleaning Marketing
Share Article
Subscribe to CMM