The Marketing and Sales Integration Strategy Demystified

Learn how to ensure that your marketing and sales efforts are integrated.

Sales and marketing are supposed to go hand in hand—but when teams act too independently, the proper integration between the two doesn’t always take place.

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses several concepts that can help you integrate your marketing and sales efforts.

To learn more about these strategies to bring your marketing and sales teams into sync, watch or listen to the complete episode of Straight Talk! below.

           
Posted On August 31, 2023

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

Topics Tags
 

Also in Business and Management

DCS Global
May 15, 2026 Sponsored by Novonesis

Protected: Where Cleaning Contracts Are Really Won or Lost

May 13, 2026 Jeff Cross

Why New Cleaning Employees Quit Before They Ever Settle In

May 4, 2026 Doug McMurtrie

Have Your Cleaning Operations Gone Adrift?

April 30, 2026 Jeff Cross

When Growth Works Against You

Sponsored in Business and Management

DCS Global
May 15, 2026 Sponsored by Novonesis

Protected: Where Cleaning Contracts Are Really Won or Lost

July 17, 2025 Sponsored by Sofidel

The Sofidel Standard: A Bold Sustainability Journey With a Conscience

July 3, 2025 Sponsored by City Wide Facility Solutions

Operational Excellence at Scale: The City Wide Solution to Facility Management

October 7, 2024 Sponsored by Spartan

Transforming Clean: An Inside Look at the Healthy Green Schools & Colleges Program

Recent News

WHO Urges Stronger Health Systems and Better Data

WHO Urges Stronger Health Systems and Better Data

Read the May/June 2026 Issue of CMM Online

Illinois Ranks in the Top Tier of States for National Emergency Preparedness

Third Largest City in Indiana Adds First 24/7 Public Restroom

The Marketing and Sales Integration Strategy Demystified
Share Article
Subscribe to CMM