The Marketing and Sales Integration Strategy Demystified

Learn how to ensure that your marketing and sales efforts are integrated.

Sales and marketing are supposed to go hand in hand—but when teams act too independently, the proper integration between the two doesn’t always take place.

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses several concepts that can help you integrate your marketing and sales efforts.

To learn more about these strategies to bring your marketing and sales teams into sync, watch or listen to the complete episode of Straight Talk! below.

           
Posted On August 31, 2023

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

Topics Tags
 

Also in Business and Management

How to Stay Relevant in a Hyper-digital World
July 7, 2025 CMM Staff

How to Stay Relevant in a Hyper-digital World

July 3, 2025 Sponsored by City Wide Facility Solutions

Operational Excellence at Scale: The City Wide Solution to Facility Management

July 1, 2025 CMM Staff

How to Find and Win Government Contracts

June 27, 2025 Jeff Cross

Janitorial Prospecting in the Wild

Sponsored in Business and Management

What facilities and vendors need.
July 3, 2025 Sponsored by City Wide Facility Solutions

Operational Excellence at Scale: The City Wide Solution to Facility Management

October 7, 2024 Sponsored by Spartan

Transforming Clean: An Inside Look at the Healthy Green Schools & Colleges Program

October 1, 2024 Sponsored by Advantive

Operation Headache: How to Overcome Supply Chain Inefficiencies

September 13, 2024 Sponsored by Nilfisk

How Nilfisk Helped Jani-King Unlock New Revenue Streams

Recent News

climate change, global warming, environmental, melting earth

Trump Tries to Eliminate All Climate Change Related Research

Read the July/August 2025 Issue of CMM Online

Judge Blocks Layoffs at HHS

Join a Making Safer Choices Focus Group to Promote a Safer Future

The Marketing and Sales Integration Strategy Demystified
Share Article
Subscribe to CMM