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The Marketing and Sales Integration Strategy Demystified

Learn how to ensure that your marketing and sales efforts are integrated.

Sales and marketing are supposed to go hand in hand—but when teams act too independently, the proper integration between the two doesn’t always take place.

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses several concepts that can help you integrate your marketing and sales efforts.

To learn more about these strategies to bring your marketing and sales teams into sync, watch or listen to the complete episode of Straight Talk! below.

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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The Marketing and Sales Integration Strategy Demystified
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