What Is Intent Data, and What Should You Do With It?

The information you can gather from your potential clients can help you sell to them better.

You and your salespeople need all the help they can get to get leads that can be converted into business. As such, you can’t afford to ignore the help you can gain from “intent data.”

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses what intent data is and how you and your sales force can use it to find more potential customers and turn them into real jobs and income.

To learn more what Marsh has to say about intent data and how you can put the information to use to better your business, watch or listen to the complete episode of Straight Talk! below.

           
Posted On February 7, 2024

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

Topics Tags
 

Also in Business and Management

Dean Mercado
January 16, 2026 Jeff Cross

Cognitive Offloading and the Cost of Letting AI Decide

January 12, 2026 Jeff Cross

What Sales Culture Really Means—and Why Most Companies Get It Wrong

January 12, 2026 Raquel Carbonari

Transitioning Your Employees From Burnout to Purpose

January 8, 2026 Jeff Cross

When Sales Breaks Down From the Inside

Sponsored in Business and Management

Riccardo Balducci, Group Sustainability Director at Sofide
July 17, 2025 Sponsored by Sofidel

The Sofidel Standard: A Bold Sustainability Journey With a Conscience

July 3, 2025 Sponsored by City Wide Facility Solutions

Operational Excellence at Scale: The City Wide Solution to Facility Management

October 7, 2024 Sponsored by Spartan

Transforming Clean: An Inside Look at the Healthy Green Schools & Colleges Program

October 1, 2024 Sponsored by Advantive

Operation Headache: How to Overcome Supply Chain Inefficiencies

Recent News

Workplace safety

US Reverses Job Cuts at Safety Research Agency

South Carolina Leads the US in Measles Cases for the Week

Security Company Sued Over Delayed Response to Restroom Cameras

Meningococcal Disease Rises as Teen Vaccination Declines

What Is Intent Data, and What Should You Do With It?
Share Article
Subscribe to CMM