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What Is Intent Data, and What Should You Do With It?

The information you can gather from your potential clients can help you sell to them better.

You and your salespeople need all the help they can get to get leads that can be converted into business. As such, you can’t afford to ignore the help you can gain from “intent data.”

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses what intent data is and how you and your sales force can use it to find more potential customers and turn them into real jobs and income.

To learn more what Marsh has to say about intent data and how you can put the information to use to better your business, watch or listen to the complete episode of Straight Talk! below.

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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What Is Intent Data, and What Should You Do With It?
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