On Monday, hygiene and health company Essity said it completed the acquisition of Edgewell Personal Care Co.’s feminine care business, including the Carefree, Stayfree, and o.b. brands in North America and global feminine care rights for the Playtex brand. The purchase price for the assets amounts to US$340 million on a cash and debt-free basis.

The acquisition supports Essity’s strategy to focus on high margin categories and to grow market positions in the U.S., the world’s largest hygiene market, the company said. 

The completed asset deal includes a broad product portfolio of liners, pads, and tampons under well-known brands in the U.S., Canada, and the Caribbean as well as a production facility in Dover, Delaware. The operations are consolidated into Essity’s accounts as of Feb. 2.

“As we finalize this acquisition, we look forward to accelerating the growth of these well-known brands using our established recipe for success within feminine care,” said Ulrika Kolsrud, Essity president and CEO. “This strengthens Essity’s personal care business in North America and supports our ambition to grow in high-yielding categories and key geographies.”

Essity is a growing company in the feminine care category, with several regional brands such as Libresse, Bodyform, Nana, Saba, Libra, Nosotras, Knix, and Modibodi offering a broad product portfolio of pads, liners, tampons, intimate soaps, intimate wipes, leakproof apparel, and menstrual cups.

Edgewell expects to work closely with Essity to ensure a smooth transition for employees, customers, and consumers of the feminine care business. Edgewell and Essity entered into a Transition Services Agreement to provide certain support services in the areas of accounting, information technology, quality assurance, operations and supply chain, and sales for a period of at least one year from the closing of the transaction.

 “Completing the sale of our feminine care business is a pivotal step in Edgewell’s transformation. By simplifying our portfolio and focusing our resources on shave, sun, and skin care; and grooming, we are positioning Edgewell to be a more focused, agile, and durable personal care company,” said Edgewell President and CEO Rod Little. “The proceeds from this transaction will strengthen our balance sheet, support debt reduction, and reinvestment behind our core brands and innovation pipeline, as we look to drive sustainable growth and long‑term value for shareholders, while our feminine care colleagues gain new opportunities as part of Essity, a global leader in health and hygiene.”

ISSA, the association for cleaning and facility solutions, hit over 1 million views with its video programming in 2025, marking a major milestone in the association’s ongoing commitment to thought-leadership content, industry education, and engagement through its various digital media platforms.

Throughout 2025, ISSA expanded its video strategy to serve its members and media professionals beyond traditional formats. Programming reached audiences across Cleaning & Maintenance Management, Cleanfax, ISSA Today, ISSA.com, the ISSA YouTube channel, LinkedIn, Facebook, X, and through embedded video in email communications, event platforms, and partner channels.

ISSA’s video content in 2025 included expert interviews, panel discussions, educational events, advocacy updates, event coverage, and sponsored programming. Topics included news, industry alerts, business management themes, marketing advice, workforce development, government affairs updates, technology, sustainability, cleaning for health, and the evolving definition of cleaning and facility solutions.

Reaching more than 1 million views reflects not only growing demand for video-based content consumption, but also the strength of the voices and stories being shared across the industry. ISSA’s video programming featured leaders from manufacturing, distribution, building service contracting, business, education, restoration, government, and other sectors, offering practical perspectives and real-world experience.

As ISSA looks ahead, video programming will remain a central part of its communications and education strategy. The association plans to continue investing in high-quality, accessible programming that informs, connects, and elevates the global cleaning community.

For more information and to explore ISSA video content, visit the ISSA Media portal page and follow ISSA across its social media platforms, including the Cleaning & Maintenance Management and Cleanfax media brands.

To be a guest on any of the various video programs hosted by ISSA, reach out to Jeff Cross, ISSA Media Director, at [email protected].