Dive Into the 3 Key Stages of a Buyer’s Journey

Knowing and understanding these three stages can help you guide a potential client toward a sale.

Are you aware that consumers navigate a specific path as they move toward making a purchase? How can you use this information to increase your company’s bottom line?

In this episode of Straight Talk!, Dean Mercado discusses how to transform your marketing by delving into three specific, pivotal stages that consumers go through before they buy.

Learn what those three stages are and how you can use each step to expand your business by watching the video or listening to the podcast below!

 

           
Posted On February 20, 2024

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

Topics Tags
 

Also in Business and Management

woman looking at a laptop
October 29, 2026 Jeff Cross

Don’t Let a Chatbot Decide Who You Hire

October 29, 2026 Jeff Cross

How to Stop the Revolving Door at Your Cleaning Company

October 22, 2026 Jeff Cross

Hire the Job, Not the Personality

October 20, 2026 Kathleen Misovic

Weighing in on ROI of Cleaning Technology

Sponsored in Business and Management

DCS Global
May 18, 2026 Sponsored by Novonesis

Where Cleaning Contracts Are Really Won or Lost

July 17, 2025 Sponsored by Sofidel

The Sofidel Standard: A Bold Sustainability Journey With a Conscience

July 3, 2025 Sponsored by City Wide Facility Solutions

Operational Excellence at Scale: The City Wide Solution to Facility Management

October 7, 2024 Sponsored by Spartan

Transforming Clean: An Inside Look at the Healthy Green Schools & Colleges Program

Recent News

Fabian Garcia

Clorox Taps Fabian Garcia as New CEO, Ushering in New Era

AI Adoption Accelerates Among Facilities Management

Climate-related Health Harms Are Growing Faster Than the Global Response

Innovation in HEPA Filtration and Advanced Filter Materials Drives HVAC Filters Market

Dive Into the 3 Key Stages of a Buyer’s Journey
Share Article
Subscribe to CMM