Dive Into the 3 Key Stages of a Buyer’s Journey

Knowing and understanding these three stages can help you guide a potential client toward a sale.

Are you aware that consumers navigate a specific path as they move toward making a purchase? How can you use this information to increase your company’s bottom line?

In this episode of Straight Talk!, Dean Mercado discusses how to transform your marketing by delving into three specific, pivotal stages that consumers go through before they buy.

Learn what those three stages are and how you can use each step to expand your business by watching the video or listening to the podcast below!

 

           
Posted On February 20, 2024

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

Topics Tags
 

Also in Business and Management

Amazon box
June 12, 2026 Jeff Cross

Out-Recruiting the Giants: A Cleaning Company’s Edge in the Labor War

June 10, 2026 Andrew Navarro

Expand Your Services, Not Your Client Base

June 3, 2026 Timothy Johnson

Award Brings Behind-the-Scenes Staff Into the Limelight

May 28, 2026 Blake Gordon

Facilities Profit When Tech Meets Trash

Sponsored in Business and Management

DCS Global
May 18, 2026 Sponsored by Novonesis

Where Cleaning Contracts Are Really Won or Lost

July 17, 2025 Sponsored by Sofidel

The Sofidel Standard: A Bold Sustainability Journey With a Conscience

July 3, 2025 Sponsored by City Wide Facility Solutions

Operational Excellence at Scale: The City Wide Solution to Facility Management

October 7, 2024 Sponsored by Spartan

Transforming Clean: An Inside Look at the Healthy Green Schools & Colleges Program

Recent News

Dan Smolensky and Mike Fitts

State of the Industry Shows Tension in Facility Upkeep

Lab-grown Bacteria Cures C. diff-caused Diarrhea

Health Officials Test Wastewater for Pathogens at World Cup

ISSA and Smart Building Bootcamp Launch Training for Next-Gen Facility Pros

Dive Into the 3 Key Stages of a Buyer’s Journey
Share Article
Subscribe to CMM