The Sales Process: Methodology, Pipeline Management, and Forecasts

Create a plan that ensures your sales process is always working for your business.

by Jeff Cross

The reason your company has a sales process is to drive your business to close deals. So, is yours effective at doing so—or not?

On this episode of Straight Talk!, growth and strategy consultant Ed Marsh, the founder and principal of Consilium Global Business Advisors, talks about developing an effective sales process that’s appropriate for your specific company and addresses the particular needs of your prospects, while keeping your team accountable for their results.

To hear Marsh’s advice, watch or listen to the complete episode of Straight Talk! below.

Posted On November 8, 2023

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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The Sales Process: Methodology, Pipeline Management, and Forecasts