The reason your company has a sales process is to drive your business to close deals. So, is yours effective at doing so—or not?
On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses what a lead really is, how to get past any misconceptions about leads, and how to apply “lead scoring” to produce more projects and profits.
To hear Marsh’s advice on best practices that you can apply to generate and close more leads, watch or listen to the complete episode of Straight Talk! below.
