Best Practices for Lead Management

What exactly is a “lead”? And, how can you produce and close more of them?

by Jeff Cross

The reason your company has a sales process is to drive your business to close deals. So, is yours effective at doing so—or not?

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses what a lead really is, how to get past any misconceptions about leads, and how to apply “lead scoring” to produce more projects and profits.

To hear Marsh’s advice on best practices that you can apply to generate and close more leads, watch or listen to the complete episode of Straight Talk! below.

Posted On December 8, 2023

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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Best Practices for Lead Management