Advertisement

Best Practices for Lead Management

What exactly is a “lead”? And, how can you produce and close more of them?

The reason your company has a sales process is to drive your business to close deals. So, is yours effective at doing so—or not?

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses what a lead really is, how to get past any misconceptions about leads, and how to apply “lead scoring” to produce more projects and profits.

To hear Marsh’s advice on best practices that you can apply to generate and close more leads, watch or listen to the complete episode of Straight Talk! below.

           
Posted On December 8, 2023

Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

Topics Tags
 

Also in Business and Management

Reward Your Employees for Going Green
February 5, 2025 Stephen P. Ashkin

Reward Your Employees for Going Green

January 29, 2025 Jeff Cross

How to Develop Your Company’s Unique Value Story

January 28, 2025 Jeff Cross

Hire the Person, NOT the Book of Business

January 21, 2025 Jeff Cross

Be the Voice of Change: Register for the 2025 ISSA Clean Advocacy Summit Today!

Sponsored in Business and Management

Sara Porter
October 7, 2024 Sponsored by Spartan

Transforming Clean: An Inside Look at the Healthy Green Schools & Colleges Program

October 1, 2024 Sponsored by Advantive

Operation Headache: How to Overcome Supply Chain Inefficiencies

September 13, 2024 Sponsored by Nilfisk

How Nilfisk Helped Jani-King Unlock New Revenue Streams

September 13, 2024 Sponsored by Precision

Supercharge Business Growth With Data Insights and Analytics

Recent News

lawsuit

Judges Halt Cuts to Public Health Research in Some States & Order Health Information Restored

New mpox Strain Confirmed in New York

Nevada Dairy Worker Infected With Different Bird Flu Strain

Measles Outbreak Hits Area With High Rate of Unvaccinated Children

Best Practices for Lead Management
Share Article
Subscribe to CMM