Nearbound Marketing: A Solution for Ongoing Sales Challenges

There’s more than one way to skin a cat... and to get a lead. Try this strategy on for size and see how it works for your business!

You may have heard of inbound marketing and outbound marketing. But have you ever heard of  nearbound marketing?

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses how difficult it is to even meet with a potential lead nowadays, let alone convert one into a sale, and how traditional sales techniques are working less and less.

In response, he introduces what he calls “nearbound marketing” as an alternative solution that can help get a foot in a potential customer’s door—which in return could produce more convertible leads.

To learn more about Marsh’s solution, watch or listen to the complete episode of Straight Talk! below.


Jeff Cross

ISSA Media Director

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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Nearbound Marketing: A Solution for Ongoing Sales Challenges
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