You may have heard of inbound marketing and outbound marketing. But have you ever heard of nearbound marketing?
On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses how difficult it is to even meet with a potential lead nowadays, let alone convert one into a sale, and how traditional sales techniques are working less and less.
In response, he introduces what he calls “nearbound marketing” as an alternative solution that can help get a foot in a potential customer’s door—which in return could produce more convertible leads.
To learn more about Marsh’s solution, watch or listen to the complete episode of Straight Talk! below.
